SMX London 2014 Akiva Ben-Ezra YouTube Success Stories

366 views
278 views

Published on

YouTube is the second largest search engine, so you definitely need to have search-optimized videos. But beyond video SEO, there are many other opportunities available to marketers who want to reach customers via online video.

Going viral isn't a video marketing strategy.
You need a consistent formula that works every time.

Video is affordable to create and is 53 times more likely to reach the first page of Google than a blog post.

Not to mention the fact that Video has a CTR that is 43 times higher than text.

Advertisers pay $4 million for ad space during the Super Bowl which gets 100 million
views.
YouTube has one billion active users every month that is the equivalent of 40 Super Bowls of views every day.

In this session I will teach the audience
1. How to create cost effective videos that convert
2. How to leverage YouTube\'s built in features such as Custom Annotations and in video programming
3.How to set up successful true view ads on YouTube to get CPC\'s as low as 1 cent per view

Lastly I will share a case study of how one video telling a story about a school with contaminated drywall led to over 2,500 views in just 48 hours multiple news coverage and making the school face the issue.

Published in: Marketing
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
366
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

SMX London 2014 Akiva Ben-Ezra YouTube Success Stories

  1. 1. YouTube Success Stories Akiva Ben-Ezra BenEzraMarketing.com Akiva Ben-Ezra Benezramarkeitng.com
  2. 2. Akiva Ben-Ezra Benezramarkeitng.com
  3. 3. Akiva Ben-Ezra Benezramarkeitng.com Sketch Videos
  4. 4. Akiva Ben-Ezra Benezramarkeitng.com
  5. 5. Akiva Ben-Ezra Benezramarkeitng.com
  6. 6. Akiva Ben-Ezra Benezramarkeitng.com
  7. 7. Akiva Ben-Ezra Benezramarkeitng.com
  8. 8. Akiva Ben-Ezra Benezramarkeitng.com
  9. 9. Akiva Ben-Ezra Benezramarkeitng.com
  10. 10. Akiva Ben-Ezra Benezramarkeitng.com
  11. 11. Akiva Ben-Ezra Benezramarkeitng.com
  12. 12. Akiva Ben-Ezra Benezramarkeitng.com
  13. 13. Akiva Ben-Ezra Benezramarkeitng.com
  14. 14. Akiva Ben-Ezra Benezramarkeitng.com
  15. 15. Akiva Ben-Ezra Benezramarkeitng.com
  16. 16. Akiva Ben-Ezra Benezramarkeitng.com
  17. 17. Akiva Ben-Ezra Benezramarkeitng.com
  18. 18. Akiva Ben-Ezra Benezramarkeitng.com
  19. 19. Akiva Ben-Ezra Benezramarkeitng.com
  20. 20. Akiva Ben-Ezra Benezramarkeitng.com
  21. 21. Akiva Ben-Ezra Benezramarkeitng.com
  22. 22. Akiva Ben-Ezra Benezramarkeitng.com
  23. 23. Akiva Ben-Ezra Benezramarkeitng.com
  24. 24. Akiva Ben-Ezra Benezramarkeitng.com

×