SMX London 2014 Akiva Ben-Ezra YouTube Success Stories
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YouTube is the second largest search engine, so you definitely need to have search-optimized videos. But beyond video SEO, there are many other opportunities available to marketers who want to reach ...
YouTube is the second largest search engine, so you definitely need to have search-optimized videos. But beyond video SEO, there are many other opportunities available to marketers who want to reach customers via online video.
Going viral isn't a video marketing strategy.
You need a consistent formula that works every time.
Video is affordable to create and is 53 times more likely to reach the first page of Google than a blog post.
Not to mention the fact that Video has a CTR that is 43 times higher than text.
Advertisers pay $4 million for ad space during the Super Bowl which gets 100 million
YouTube has one billion active users every month that is the equivalent of 40 Super Bowls of views every day.
In this session I will teach the audience
1. How to create cost effective videos that convert
2. How to leverage YouTube\'s built in features such as Custom Annotations and in video programming
3.How to set up successful true view ads on YouTube to get CPC\'s as low as 1 cent per view
Lastly I will share a case study of how one video telling a story about a school with contaminated drywall led to over 2,500 views in just 48 hours multiple news coverage and making the school face the issue.
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