FALLON Case Study for @_S_A_R_A_H_
by Aki Spicer, Strategic Planner at Fallon Worldwide on Nov 20, 2008
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How Fallon and SciFi Network are using Twitter to turn TV audiences into social web advocates. ...
How Fallon and SciFi Network are using Twitter to turn TV audiences into social web advocates.
Fallon strategic planner Aki Spicer and producer Marty Wetherall presented to Social Media Club Twin Cities their learnings from @_S_A_R_A_H_, a character from SCIFI Network's Eureka who Twitters to over 3600+ loyal followers. They reveal some of the rewards and pitfalls of maintaining a live, ongoing, public conversation with fans.
Video Addendum: http://www.youtube.com/watch?v=4mmW1_8t-LA
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