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Fallon Brainfood: (Teaser Excerpts) UofM Communicators Forum
Fallon Brainfood: (Teaser Excerpts) UofM Communicators Forum
Fallon Brainfood: (Teaser Excerpts) UofM Communicators Forum
Fallon Brainfood: (Teaser Excerpts) UofM Communicators Forum
Fallon Brainfood: (Teaser Excerpts) UofM Communicators Forum
Fallon Brainfood: (Teaser Excerpts) UofM Communicators Forum
Fallon Brainfood: (Teaser Excerpts) UofM Communicators Forum
Fallon Brainfood: (Teaser Excerpts) UofM Communicators Forum
Fallon Brainfood: (Teaser Excerpts) UofM Communicators Forum
Fallon Brainfood: (Teaser Excerpts) UofM Communicators Forum
Fallon Brainfood: (Teaser Excerpts) UofM Communicators Forum
Fallon Brainfood: (Teaser Excerpts) UofM Communicators Forum
Fallon Brainfood: (Teaser Excerpts) UofM Communicators Forum
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Fallon Brainfood: (Teaser Excerpts) UofM Communicators Forum

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Teaser excerpts on "the future" of media. Aki Spicer, strategic planner at Fallon Worldwide, presents the keynote address to University of Minnesota Communicators Forum on June 25, 2008. More info …

Teaser excerpts on "the future" of media. Aki Spicer, strategic planner at Fallon Worldwide, presents the keynote address to University of Minnesota Communicators Forum on June 25, 2008. More info http://www.facebook.com/event.php?eid=18323107084.

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  • 1. University of Minnesota Communicators Forum “The Matrix,quot; or Communicating in a Web 2.0 World Teaser excerpts from Aki Spicer Keynote June 25, 2008 Copyright ©2008 Fallon Worldwide. All rights reserved. 1
  • 2. “The future is here. It’s just not evenly distributed yet.” William Gibson Writer and Futurist Copyright ©2008 Fallon Worldwide. All rights reserved. 2
  • 3. The problem with judging the future: we can only evaluate it in context of our immediate past. Copyright ©2008 Fallon Worldwide. All rights reserved. 3
  • 4. …this is why today’s automobile is still valued in “horsepower”. Copyright ©2008 Fallon Worldwide. All rights reserved. 4
  • 5. Consider that our early motion pictures were developed using the language and conventions of the stage shows which immediately preceded it. Copyright ©2008 Fallon Worldwide. All rights reserved. 5
  • 6. …early television was first operationalized as merely radio vaudeville, brought into our living rooms. Copyright ©2008 Fallon Worldwide. All rights reserved. 6
  • 7. Every new media is hostage (at first) to the expectations of old media. Copyright ©2008 Fallon Worldwide. All rights reserved. 7
  • 8. This is why the best offering on Joost, interactive TV, is vintage episodes of old TV. Copyright ©2008 Fallon Worldwide. All rights reserved. 8
  • 9. And in this age of unbridled access and participation, the model for mass interactivity is still a souped up game show. Copyright ©2008 Fallon Worldwide. All rights reserved. 9
  • 10. “We look at the present through a rear-view mirror. We march backwards into the future.” Marshall McLuhan Copyright ©2008 Fallon Worldwide. All rights reserved. 10
  • 11. This is the dilemma that today’s advertisers find themselves: c/rudely imposing old rules upon a new game. Copyright ©2008 Fallon Worldwide. All rights reserved. 11
  • 12. And so, expect that we are always underutilizing the fullest potential of tomorrow’s technology until we can completely sever our old expectations. Copyright ©2008 Fallon Worldwide. All rights reserved. 12
  • 13. The social media opportunities for your brands will not be unlocked without some radical shifts from the old way of communications. Copyright ©2008 Fallon Worldwide. All rights reserved. 13

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