Services are distinguished from products mainly because they are generally produced at the same time as they are consumed and cannot be stored away or taken and enhanced marketing mix need to be deployed .
Its not about simply reaching about to customers with the right service. But, its also about creating that right desire to possess service.
The Airline industry came into existence during the 17 th centuries.
Origin of Indian aviation industry can be traced back to the year 1912.
Air travel remains a large and growing industry. It facilitates economic growth, world trade, international investment and tourism and is therefore central to the globalization taking place in many other industries
Giving a Feel For The “Product” Inside a Service Wrapper .
Consumers are demanding not products, or features of products but the benefits they will be offered.
The airline product includes of two types of services:
1. On the Ground Services.
2. In-Flight Services.
Price Mix Premium pricing:- Use a high price where there is a uniqueness about the product or service. Such high prices are charge for luxuries Cheap-value pricing:- This approach is used where external factors such as recession or increased competition force companies to provide 'value' products and services to retain sales APEX fares:- Apex or advance purchase fares are special fares valid on economy class on specified sectors. They are much lower than the normal fares.
Place mix Online 24-hour reservation Systems. Tour Operator Travel Agent
Promotion Mix Advertising- keep in mind the image of the country, tourist attraction, cultural heritage Publicity- Travel agent, PRO, media people Sales promotion- Tour operators, frontline staff
People Mix Reliability Caring Attitude Goodwill
Process mix Reservation. Flight Information. Facilities at The Airport. Baggage Handling. Meal Service. Flight Entertainment. Deliver Quality Service
PHYSICAL EVIDENCE On the ground: Booking offices or ticket counters. Paperwork. Tickets. In-flight: Aircraft, Seating Configuration. Good Inner-exteriors. Ambience.
Top 10 Airline Companies Of India S.No Site 1. Indian Airways 2. Kingfisher 3. Air India 4. Air Deccan 5. Lufthansa India Airlines 6. Air Sahara 7. IndiGo 8. Alliance Air 9. Paramount Airways Private Limited 10. Jet Airways
Kingfisher Airlines ……… .The king of good times
Dr Vijay Mallya is the Chairman and CEO of Kingfisher Airlines Kingfisher Airlines Limited launched scheduled airline services on May 9, 2005 with 4 daily flights between BOM & BLR and one A-320 aircraft. There are tools for mood lighting such as web chat, inseat plugins for music, liveTV with 16 channels on each seat 100 percent E ticket airline