StumbleUpon… Sending More Web Traffic Than Facebook? Marty’s Midweek Momentum http://www.midweekmomentum.com/ August 10, 2011 Anthony Kirlew
Who is Anthony Kirlew?• Launched first Internet Marketing firm in 1999.• Former Business Development Manager for a “Top 5” RatedSearch Engine Marketing Firm.• Early adopter to Social Media (10+ years).• Founder & Chief Strategist of AKA Internet Marketing - Consultsand coaches owners and managers businesses of all sizes on how toleverage Internet technology for profit. Conducts trainings andspeaking engagements and loves to blog about digital mediamarketing.
About StumbleUponBasic Stats:• Launched in 2001• Currently has 15,000,000 Users• 1 BILLION Recommendations per Month• Sent more visitors to US websites than Facebook in June 2011!http://gigaom.com/2011/07/05/stumbleupon-unseats-facebook-traffic-driver/
Getting StartedBuild a Complete Profile • Personal Information (must have picture) • Communication / Privacy Settings • StumbleUpon Content Settings • Connecting with Facebook • About You (URL’s) • InterestsVisit: http://www.StumbleUpon.com to get started!
Following The RulesSocial Media Etiquette • Be a giver (“Givers gain”, BNI) • Connect with those you know first • Make great connections (you need an audience)
Sharing ContentWhat Makes Good Sharable Content? • Blog posts • Videos • ImagesWhat not to share: • Lots of your own stuff • Websites • Press releases that aren’t really newsworthy • Promotional stuff (it’s about sharing, not selling)
Mechanics of Submitting ContentElements:• SFW• Tags• Review• Language
Methods of Submitting / Sharing Content• SU Toolbar (Browser Add On)• SU.PR (Links to Facebook and Twitter)• Sociable Plugin for WordPress• SU Mobile App• SU Website
Paid DiscoveryStumbleUpon’s Paid Advertising Model:• Guaranteed Visitors• Engaged Audience (based on demographics)• Relevant Context (based on interests)• Low Cost Per Visit ($0.05 - $0.25)• No bidding• No minimums
Tracking – Are You Reaching People?• Do you have new offline relationships made through SU?• What do your web analytics say?
Questions? Contact Me: Anthony Kirlew Direct: 800-453-9290 Email: firstname.lastname@example.org Web: http://www.akaim.com Facebook: http://www.facebook.com/aka.internet.marketing LinkedIn: http://www.linkedin.com/in/akirlew Twitter: @oldschoolseo @ AnthonyKirlew StumbleUpon: akstumbleAll images and company logos used to identify social media websites are copyrighted bytheir respective owners.