GC 2010: The Future of Digital Gaming

GAMEIFICATION OF THE LIFE DIGITAL GAMING INDUSTRY

Fabio Viola Founder @ Mobile Idea s.r.l. and DigitalFun s.r.l. Teacher @ IULM University (Milan) – Digital Entertainment MBO Mob: +39 3315789157 Skype: fabio.viola1 www.linkedin.com/in/fabioviola www.slideshare.net/akiraa ABOUT ME

2010 : 6.8 miliardi le persone nel mondo 2014 : 9 milIardi le persone nel mondo 2014: 9 billion 2010: 6.8 billion people in the world

Play is primary to, and is a necessary condition of the generation of culture .

$77 bilion videogames industry

A console generation has never sold more than 200 million units worldwide

BEDROOM GAMER

WHAT ARE WE PLAYING?

*HOW TO PUBLISH A GAME – A BOOK OF NICHOLAS LOVELL OLD PARADIGM

*HOW TO PUBLISH A GAME – A BOOK OF NICHOLAS LOVELL NEW PARADIGM *HOW TO PUBLISH A GAME – A BOOK OF NICHOLAS LOVELL

GAMING 1.0 GAMING 1.5 GAMING 2.0 DIFFERENCES IN MAIN BIZ MODEL

CONSOLE VIRTUAL STORES

ALSO THE CONSOLE MARKET EMBRACES FREEMIUM MODEL BAKUMATSU REVOLUTION (BY ACQUIRE) PSN DOWNLOADABLE GAME June 26 dayone TOTALLY FREE -  10 HOURS FREE GAMEPLAY Virtual Goods Based : priced 1 and 2 dollars Extra Quests and Maps : 3 and 4 dollars

MOBILE IS THE KING

MOBILE GAMING 1.0 32 milion USIM 31 milion USIM 18 milion USIM 9 milion USIM GAMING CONTENT AGGREGATORS MOBILE 1.0

TOP 10 JAVA GAMES VF ITALY – JUNE 1/15 GAME PUBLISHER 1 Fifa World Cup 2010 EA Mobile 2 Who Wants To Be Millionaire 2010 Glu Mobile 3 Texas Hold’em Poker Gameloft 4 Prince of Persia: Sands of Time Gameloft 5 GIOCHI DI MENTE (BRAIN GAMES) Player X 6 Tetris EA Mobile 7 Championship Manager Scudetto 2010 Player X 8 Avatar Gameloft 9 Bubble Bobble Evolution EA Mobile 10 Need for Speed Shift EA Mobile

MOBILE APP STORES

TOP 10 PAID iPHONE GAMES ITALY – JUNE 20 GAME PUBLISHER 1 Fifa World Cup 2010 EA Mobile 2 Fruit Ninja Halfbrick 3 Tiger Woods Golf 2010 EA Mobile 4 Connect 4 EA Mobile 5 Hungry Shark Future Games of London 6 Angry Birds Rovio/ClickGamer 7 Super Laser: The Allen Fighter EpicForce Entertainment 8 Cluedo EA Mobile 9 Doodle Jump Lima Sky 10 Pro Zombie Soccer Chillingo

MOBILE GAMING IN ITALY
300K monthly downloads on-portal (Wind+Vodafone+3+TIM)*
Java Games market generated 35 milion in the 2009 (on-portal and off-portal)*
10 milion unique mobile internet users
Over 2 milion iphone and ipod touch units sold
Over 60.000 iPad sold in the first 2 months (250k within 2011)*
Games in the Mobile App Stores generated 2 milion in the 2009*
* Estimated figures

Mobile Web DIGITALFUN & MOBILE A REAL CROSS PLATFORM SERVICE

AL IN NUMBERS…

OTHER MOBILE GAMES

WEB OPEN PLATFORMS SOCIAL NETWORKS

SOCIAL NETWORKS WORLD MAP 2 BILLION USERS

EUROPE: +150m users
ITALY: 4° country in Europe with 16 milion MAU
SOUTH EUROPE (Italy, France, Turkey and Spain): the biggest audience in the euro zone with 64milion MAU
EUROPEAN FACEBOOK USERS – JUNE 2010

TOP 10 VIDEOGAMES IN ITALY - 2009 GAME PUBLISHER 1 Pro EVOLUTION SOCCER 2010 Konami 2 FIFA 10 EA 3 WII Sport Resorts Nintendo 4 Call of Duty : Modern Warfare 2 Activision 5 Assassin’s Creed II Ubisoft 6 Wii Fitness Plus Nintendo 7 Pokemon Platino Nintendo 8 Resident Evil 5 Capcom 9 Mario & Sonic Olympic Winter Games Sega 10 The Sims 3 EA

E DIGITALFUN & FACEBOOK FANTABOOK – A FANTASY FOOTBALL GAME

E DIGITALFUN: SPORT & VINCI SPORTS & WIN: A BETTING GAME

E DIGITALFUN: MY FOOTBALL TEAM
FantaBook:
MY FOOTBALL TEAM

E DIGITALFUN: FACEBOOK RECAP DIGITALFUN ON FACEBOOK: STATS DigitalFun reached 6% of the FB c.b. in Italy

NEXT FRONTIER SPAIN TURKEY NEXT FRONTIER

REAL LIFE MECHANICS IN GAMING CONTESTS WII FITNESS GUITAR HERO DANCE DANCE REVOLUTION WII SPORTS MIMETIC INTERFACE GAMES REAL LIFE MECHANICS IN GAMING CONTESTS: HARDWARE

REAL LIFE MECHANICS IN GAMING CONTESTS RECOGNITION GAMES REAL LIFE MECHANICS IN GAMING CONTESTS: SOFTWARE

Q1 2010 TOP 20 CONSOLE CHART - ITALY

A SUBARBS EMPTY ONE-ROOM FLAT

A FULLY FURNISHED PENTHOUSE

REAL CITY AND DISTRICTS IMPACT THE GAMEPLAY

Fabio Viola Founder @ Mobile Idea s.r.l. and DigitalFun s.r.l. Teacher @ IULM University (Milan) – Digital Entertainment MBO Mob: +39 3315789157 Skype: fabio.viola1 www.linkedin.com/in/fabioviola www.slideshare.net/akiraa ABOUT ME

GC 2010: The Future of Digital Gaming

by Fabio Viola on Jul 02, 2010

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GC 2010: The Future of Digital Gaming — Presentation Transcript