GC 2010: The Future of Digital Gaming

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Fabio Viola's GameConvention Online 2010 speech note - July 9 Leipzig. A digital gaming overview, including hot trends from mobile gaming to social gaming, with a strong focus on the italian market.

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GC 2010: The Future of Digital Gaming

  1. 1. GAMEIFICATION OF THE LIFE DIGITAL GAMING INDUSTRY
  2. 2. Fabio Viola Founder @ Mobile Idea s.r.l. and DigitalFun s.r.l. Teacher @ IULM University (Milan) – Digital Entertainment MBO Mob: +39 3315789157 Skype: fabio.viola1 www.linkedin.com/in/fabioviola www.slideshare.net/akiraa ABOUT ME
  3. 3. 2010 : 6.8 miliardi le persone nel mondo 2014 : 9 milIardi le persone nel mondo 2014: 9 billion 2010: 6.8 billion people in the world
  4. 4. Play is primary to, and is a necessary condition of the generation of culture .
  5. 5. $77 bilion videogames industry
  6. 6. A console generation has never sold more than 200 million units worldwide
  7. 7. BEDROOM GAMER
  8. 10. WHAT ARE WE PLAYING?
  9. 11. *HOW TO PUBLISH A GAME – A BOOK OF NICHOLAS LOVELL OLD PARADIGM
  10. 12. *HOW TO PUBLISH A GAME – A BOOK OF NICHOLAS LOVELL NEW PARADIGM *HOW TO PUBLISH A GAME – A BOOK OF NICHOLAS LOVELL
  11. 13. GAMING 1.0 GAMING 1.5 GAMING 2.0 DIFFERENCES IN MAIN BIZ MODEL
  12. 14. CONSOLE VIRTUAL STORES
  13. 15. ALSO THE CONSOLE MARKET EMBRACES FREEMIUM MODEL BAKUMATSU REVOLUTION (BY ACQUIRE) PSN DOWNLOADABLE GAME June 26 dayone TOTALLY FREE -  10 HOURS FREE GAMEPLAY Virtual Goods Based : priced 1 and 2 dollars Extra Quests and Maps : 3 and 4 dollars
  14. 16. MOBILE IS THE KING
  15. 17. MOBILE GAMING 1.0 32 milion USIM 31 milion USIM 18 milion USIM 9 milion USIM GAMING CONTENT AGGREGATORS MOBILE 1.0
  16. 18. TOP 10 JAVA GAMES VF ITALY – JUNE 1/15 GAME PUBLISHER 1 Fifa World Cup 2010 EA Mobile 2 Who Wants To Be Millionaire 2010 Glu Mobile 3 Texas Hold’em Poker Gameloft 4 Prince of Persia: Sands of Time Gameloft 5 GIOCHI DI MENTE (BRAIN GAMES) Player X 6 Tetris EA Mobile 7 Championship Manager Scudetto 2010 Player X 8 Avatar Gameloft 9 Bubble Bobble Evolution EA Mobile 10 Need for Speed Shift EA Mobile
  17. 19. MOBILE APP STORES
  18. 21. TOP 10 PAID iPHONE GAMES ITALY – JUNE 20 GAME PUBLISHER 1 Fifa World Cup 2010 EA Mobile 2 Fruit Ninja Halfbrick 3 Tiger Woods Golf 2010 EA Mobile 4 Connect 4 EA Mobile 5 Hungry Shark Future Games of London 6 Angry Birds Rovio/ClickGamer 7 Super Laser: The Allen Fighter EpicForce Entertainment 8 Cluedo EA Mobile 9 Doodle Jump Lima Sky 10 Pro Zombie Soccer Chillingo
  19. 22. MOBILE GAMING IN ITALY <ul><li>300K monthly downloads on-portal (Wind+Vodafone+3+TIM)* </li></ul><ul><li>Java Games market generated 35 milion in the 2009 (on-portal and off-portal)* </li></ul><ul><li>10 milion unique mobile internet users </li></ul><ul><li>Over 2 milion iphone and ipod touch units sold </li></ul><ul><li>Over 60.000 iPad sold in the first 2 months (250k within 2011)* </li></ul><ul><li>Games in the Mobile App Stores generated 2 milion in the 2009* </li></ul><ul><li>* Estimated figures </li></ul>
  20. 24. Mobile Web DIGITALFUN & MOBILE A REAL CROSS PLATFORM SERVICE
  21. 25. AL IN NUMBERS…
  22. 26. OTHER MOBILE GAMES
  23. 27. WEB OPEN PLATFORMS SOCIAL NETWORKS
  24. 28. SOCIAL NETWORKS WORLD MAP 2 BILLION USERS
  25. 29. <ul><li>EUROPE: +150m users </li></ul><ul><li>ITALY: 4° country in Europe with 16 milion MAU </li></ul><ul><li>SOUTH EUROPE (Italy, France, Turkey and Spain): the biggest audience in the euro zone with 64milion MAU </li></ul>EUROPEAN FACEBOOK USERS – JUNE 2010
  26. 30. TOP 10 VIDEOGAMES IN ITALY - 2009 GAME PUBLISHER 1 Pro EVOLUTION SOCCER 2010 Konami 2 FIFA 10 EA 3 WII Sport Resorts Nintendo 4 Call of Duty : Modern Warfare 2 Activision 5 Assassin’s Creed II Ubisoft 6 Wii Fitness Plus Nintendo 7 Pokemon Platino Nintendo 8 Resident Evil 5 Capcom 9 Mario & Sonic Olympic Winter Games Sega 10 The Sims 3 EA
  27. 31. E DIGITALFUN & FACEBOOK FANTABOOK – A FANTASY FOOTBALL GAME
  28. 32. E DIGITALFUN: SPORT & VINCI SPORTS & WIN: A BETTING GAME
  29. 33. E DIGITALFUN: MY FOOTBALL TEAM <ul><li>FantaBook: </li></ul>MY FOOTBALL TEAM
  30. 34. E DIGITALFUN: FACEBOOK RECAP DIGITALFUN ON FACEBOOK: STATS DigitalFun reached 6% of the FB c.b. in Italy
  31. 35. NEXT FRONTIER SPAIN TURKEY NEXT FRONTIER
  32. 36. REAL LIFE MECHANICS IN GAMING CONTESTS WII FITNESS GUITAR HERO DANCE DANCE REVOLUTION WII SPORTS MIMETIC INTERFACE GAMES REAL LIFE MECHANICS IN GAMING CONTESTS: HARDWARE
  33. 37. REAL LIFE MECHANICS IN GAMING CONTESTS RECOGNITION GAMES REAL LIFE MECHANICS IN GAMING CONTESTS: SOFTWARE
  34. 38. Q1 2010 TOP 20 CONSOLE CHART - ITALY
  35. 40. A SUBARBS EMPTY ONE-ROOM FLAT
  36. 41. A FULLY FURNISHED PENTHOUSE
  37. 42. REAL CITY AND DISTRICTS IMPACT THE GAMEPLAY
  38. 43. Fabio Viola Founder @ Mobile Idea s.r.l. and DigitalFun s.r.l. Teacher @ IULM University (Milan) – Digital Entertainment MBO Mob: +39 3315789157 Skype: fabio.viola1 www.linkedin.com/in/fabioviola www.slideshare.net/akiraa ABOUT ME

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