FAST FORWARD: HOW DESIGNERS CANMANAGE INFORMATION OVERLOADKEY TAKEAWAYS• Effective technology helps creative professionals ﬁnd, capture, store, and share content while enabling them to work the way they want.• Curated content and aggregation tools save time while improving content quality.• A cloud-based approach greatly simpliﬁes content capture, storage, and use. storage, and use. THOUGHT LEADERSHIP SERIES
TOO MUCH OFA GOOD THING?The Internet has become a virtually unlimited source of inspiration forcreative professionals. With the explosion of websites, messaging,social media, and cloud computing, the amount of available informationis staggering. According to International Data Corporation (IDC),the world’s volume of digital content is equal to 2.7 zettabytes—2.7followed by 21 zeros bytes. Ninety percent of that is unstructured data,such as images, videos, MP3 ﬁles, and social media.Rich, yes. Easy to ﬁnd, retrieve, and manage? Not exactly.In the past, fashion trade magazines, travel, and library research providedinspiration and industry information. Today, creative professionals havethe world at their ﬁngertips. They can scour design and celebrity blogs,fashion websites, news sites, e-commerce sites, and social mediaoutlets ranging from Pinterest to Tumblr and Facebook. They can ﬁndmusic, exhibits, ﬁlms, and openings of stores, hotels, and restaurants. Searchable Image LibraryResearch on raw materials, scientiﬁc and technological developments,competitors, retailers, and demographics is much simpler. can view all of their content and projects. Now it takes only minutes to synthesize, edit, and assemble content into mood boards. DesignersYet, thousands of information sources can create a new problem— can also upload images from their mobile devices—anywhere andtoo much raw data. With new sites and social media applications anytime—and automatically save them to a virtual workspace folder.appearing (or disconcertingly disappearing) daily, ﬁnding high-quality, Once stored, ﬁles are available for access anytime, anywhere, with anyconsistent sources of original content is challenging. Traditional Google device, without having to worry about translating ﬁle formats or savingsearches are time-consuming and inefﬁcient. Once found, content has content on external devices.been difﬁcult to capture, save, and share. Synchronizing ﬁles betweendesktop computers, smartphones, laptops, and tablets simply adds tofrustration.No one—from ﬁrst-time assistants to senior design executives—hastime to sift through millions of images and thousands of news articles CAPTUREand then deal with the hassles of keeping good content where it canbe used. Creative professionals crave big picture messages, likerecaps, must-haves, key colors and items, and editors’ picks, to use INSPIRATION WITHas a springboard for a season. They can now beneﬁt from innovativetechnology to store, manage, ﬁnd, and share content while enabling CURATED CONTENT AND EXPERTISEthem to work the way they want. We’re past the initial giddy phase of Internet growth where every newSTORE AND MANAGE capability was an improvement over old ways of ﬁnding information. Design professionals today need content distinguished by itsCREATIVE ASSETS IN professionalism, consistency, and timeliness. Technology tools and curated content puts high-quality sources of inspiration at designers’THE CLOUD ﬁngertips. GET TRUSTED EXPERT PERSPECTIVESCloud-based storage is revolutionizing the way that we store and use Curated content services offer a wealth of relevant, original contentcreative assets. For example, image libraries with millions of images for up-to-the-moment sources of inspiration or news. For example,can be stored and managed cost-effectively. Designers can search Stylesight’s Sites That Inspire offers a continually curated collection ofitems and narrow down selections in seconds, and with a click, they websites selected for their leading-edge thinking and creativity.
The best sources of curated content are always evolving, often with information updates and images added daily. Designers can count on fresh inspiration each time they visit, and combine curated content with user-generated content, such as Pinterest and Tumblr, with their own favorites for instant portfolios of inspiration. Fast, easy access to superior content streamlines workﬂow to deliver product design that is on-trend for better sell-through and fewer markdowns. COLLABORATE WITH EASY-TO-USE TOOLS Content in the cloud, curated services, and access to premium content is enhanced with technology tools that support easy sharing and Sites That Inspire collaboration. Look for a tool that enables designers to view shared folders, instantly send images or content to design colleagues, andA similar feature, Retail & Showrooms, enables professionals to easily edit on the ﬂy—all with a click.research the latest products from competitors and aspirational brands.Here, you can quickly skim the six must-know contemporary brands, Global organizations also use private Pinterest, Tumblr, and blogthe most inﬂuential footwear trends, or see how Le Bon Marche features to easily and effectively communicate across distances andcelebrated its 160th anniversary. time zones. Other tools that can enhance collaboration include Skype audio and video conferencing and other conferencing solutions suchCurated content also saves time and highlights important “must-dos” as Go To Meeting and WebEx.for fashion-related travel. Style Traveler scouts the best offerings fromthe world’s leading design cities and delivers top picks of places tostay, eat, and drink; reﬁned lists of the best local shops sorted by HOW STYLESIGHTneighborhood; and exhibits, sights to see, museums and ways to relax.GATHER FRESH CONTENT QUICKLYImage libraries make it possible to pull together ideas in seconds, and REDUCEScurated content targeted to speciﬁc interests saves hours of time thatwould otherwise be spent searching across the Internet universe. Forexample, if your interest is footwear, the most pertinent footwear news, INFORMATIONanalysis, trend information, and blogger perspectives can be delivereddirectly to your mailbox or personal workspace. OVERLOAD Stylesight is the industry-leading content and technology solution for professionals in the style, fashion, and design sectors. Our mission is simple—to inspire and enable creativity. The Stylesight platform provides a system for management to inspire creativity with demonstrable cost savings and return on investment. At the same time, it provides creative professionals with unmatched breadth and depth of images, proprietary expert content, curated information, and tools for search, storing, arranging, and sharing ideas and inspiration. Our 200+ person team combines proven forecasting and trend analysis, the industry’s largest image library, and workﬂow tools to make the creative journey more inspirational, as well as more efﬁcient and cost-effective. Today, 3000 companies rely on Stylesight every day to be their eyes and ears in the most important fashion cities and to provide the latest trend, business, materials, and sourcing information. Our mission—to inspire and enable—is changing the face of fashion Retail Analysis every day. THOUGHT LEADERSHIP SERIES
Stylesight is the industry-leading content and technology solution for professionals in the style, fashion, and design sectors. Ourmission is simple—to inspire and enable creativity. The Stylesight platform provides a system for management to inspire creativitywith demonstrable cost savings and return on investment. At the same time, it provides creatives with unmatched breadth and depthof images, proprietary expert content, curated information, and tools for search, storing, arranging, and sharing ideas and inspiration.NEW YORK GLOBAL HEADQUARTERS: LONDON EMEA HEADQUARTERS:+1 212 675 8877 | firstname.lastname@example.org +44 (0)20 7613 6280 | email@example.com West 39th Street, 14th Floor Unit 1G | Zetland House, 5-25 Scrutton StreetNew York, NY 10018 London, EC2A 4HJHONG KONG APAC HEADQUARTERS: STYLESIGHT CHINA in partnership with CTIC:+852 2530 0553 | firstname.lastname@example.org +86 21 6278 7201 | email@example.com 7/F Winway Bldg. 50 Wellington Street 7F32 ShanghaiMart | 2299 Yan-an-xi-luCentral, Hong Kong Shanghai, China, 200336For more information visit www.stylesight.com THOUGHT LEADERSHIP SERIES