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Case Study Nameson1
 

Case Study Nameson1

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Stylesight Nameson Customer Success Story

Stylesight Nameson Customer Success Story

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    Case Study Nameson1 Case Study Nameson1 Document Transcript

    • customer success storyNAMESON GROUP CHALLENGES • Sought additional sources of inspiration to create a competitive advantage. • Needed accurate trend forecasting to support its seasonal collections created “ for customers. • Required rich research capabilities, and design tools for delivering on-trend designs and maximizing productivity. Stylesight’s strong database of WHY NAMESON GROUP trend reports helps us know that CHOSE STYLESIGHT our designs will be on-trend and ensures that we are in synch with ” QUALITY OF CONTENT • Accurate information about world trends with runway leading fashion houses, such as coverage in 10 cities Prada and Zara, as well as • Breadth of services and reports provided, including more than 350 reports per month our clients. —Joey Chan, assistant manager • 9 million high-resolution images with multiple views and close-ups, with 10,000 images added daily The Nameson Group specializes in knits, sweater, and cashmere • Easy-to-review information ranging from broad manufacturing for more than 80 of the world’s leading clothing brands. concepts to specific details across sweater, woven, Headquartered in Hui Zhou, China, Nameson exports its products and garment categories to Europe, the United States, Australia, Southeast Asia, and others markets. The Nameson Group embraces technology to support PRODUCTIVITY innovation and design creativity. Trend forecasting is important to • Accurate trend forecasting and analysis help reduce Nameson customers, and to optimize its forecasting accuracy, the market risk company chose Stylesight. • Ability to coordinate trend perspectives with We use many Stylesight features, including runway analysis, trend customers helps maximize customer satisfaction with reports, research on men’s and women’s sweaters, image search, Nameson products market information, and design tools” says Joey Chan, assistant manager for Nameson Group. Nameson’s design team creates STRATEGIC seasonal collections, while its development team focuses on technical • Accurate trend forecasting and analysis help reduce stitching. Both teams rely heavily on Stylesight for trend forecasting market risk and creative inspiration. • Ability to coordinate trend perspectives with customers helps maximize customer satisfaction with “Stylesight’s strong database of trend reports helps us know that our Nameson products designs will be on-trend and ensures that we are in synch with leading fashion houses, such as Prada and Zara, as well as our clients.” says Chan.Stylesight.com is the industry-leading global content and technology solution for designed to help analyze and anticipate the ever-changing marketplace,professionals in the style, fashion and design sectors, dedicated to inspiring and Stylesight brings value to designers looking for inspiration and more time to beenabling creativity for its over 40,000 end-users around the world. Combining creative, as well as managers looking for cost savings and ROI.visionary trend forecasting and indispensable analysis with an online workspace Contact us: info@stylesight.com