Social Media presentation for CT WordCamp. I'vve updated for 2014 to include paying and boosting social media post and New plugins

1. INTEGRATING SOCIAL
MEDIA & WORDPRESS
Akilah Thompkins- Robinson
@AKZMeDesigns
CTWordCamp 2014
© Copyright 2014 AKZMe Designs

2. Who Am I @akzmedesigns
• AKZMe Designs and
OnlineBoutiqueSource.com
• Specialize in Web Design, Development,
and Web marketing strategies
• eCommerce and Online
• WordPress Geek
• JERSEY GIRL!!!
Tweet me @akzmedesigns

3. What we’ll talk about
Find me on Linked in Akilah at AKZMe Designs
 Why Social Media is Important to your site
 What brings traffic to your site
 Making your WordPress Social
 Paying for Social Media
 Social Media Placement and Platforms
 Tools to make it all easier

4. SOCIAL MEDIA IS ABOUT
ENGAGEMENT
It is about driving traffic !!
Say Hi on Facebook www.facebook.com/AKZMe

5. Make Social Media Work for
you
 Share links on all Social Media networks
 Hint: Visual Post are doing really well on FB
 Hint: Posting links to Google + index faster
 Link to more than just home page when doing
social shares
 Any promotions or sales post link to landing page
 Don’t discount on Sell or SM
THE GOAL is to always bring them back to
your site.
Don’t be shy post a pic on Instagram

6. What content gets Traffic to your
site?
Go Ahead Pin Something!!!
• Engage in conversation
• BLOGGING is your Best
Friend
• Average new blog generate real traffic for 2-3 days
• Extend the life of your Content with Social Media
• You can extend that 5-7 days with social media
and give it an occasional boost
• Visuals are their Cousins

7. • Visuals that are relevant
• Engaging, make a thumbnail for your
content
• Great for Facebook, Pinterest, Instagram
• Use the same from your site to your Social
Media
Maximize your Visual
Tweet me @AKZMe Designs

8. SOCIAL MEDIA CONTENT
80%-20% RULE
80% VALUE
20% ADVERTISEMENT
Use Hashtag #CTWordCamp

9. GETTING YOUR
WORDPRESS SITE MORE
SOCIAL
A FEW GOOD PLUG-INS
Find me on LinkedIn Akilah @AKZMe Designs

10. SEO Plugins have Gone Social:
YOAST
Go ahead tag me on Instagram @AKZMeDesigns
*Even allows you to set default
image

11. Inbound Plugins:
 Social Login  Social Media Tabs
Say Hi on Facebook www.facebook.com/AKZMe Designs
The best use of plugins is to bring people
and content into your site not chase them
away

12. Inbound Plugin
 InstaPress  Disqus
Use hashtag #CTWordCamp

13. Outbound Plugins
 Shareholics
 Click to Tweet
 Tweet Old Post or
Tweetily
 Google Plus Authorship
2.3
rel="author“
Tweet me @akzmedesigns

14. BUT DON’T GET TOO
SOCIAL
Are you on Google Plus? join my circle AKZMeDesigns

15. Placement
“the last thing you want to do is lead
someone away from your site”
• Don’t over use social buttons
• Don’t place social buttons on content pages
• Don’t sell Facebook
• Avoid pop-ups to social media
• Avoid Social Media Contest apps
Tweet me @akzmedesigns

16. Do you see the problem Here ?

17. SHOULD YOU PAY FOR
SOCIAL MEDIA?
Don’t forget to Pin something today

18. Yes
Social Media is slowly moving away
from free but still low cost alternative
 Pay for Boosting
Post
 Target audience
 Boost Various Post
(Q&A are good post
to boost)
 Shoot for
EngagementTweet me @AKZMe Designs

19. No!!!!
© Copyright 2014 AKZMe Designs
 Don’t pay for likes, followers, or anything else
 Don’t boost without targeting
 Don’t pay large volumes at one time
 Don’t pay to early
 If you don’t have a clear goal

20. PICKING YOUR
PLATFORMS
Find Me on LinkedIn Akilah at AKZMe Designs

21. The most important social platform
for marketers is...
*source Social Media
Examiner

22. The most important social platform
for YOU is...
*source Social Media
Examiner
Where your Audience is &
Where they are ready to do
business!

23. MAKING IT ALL EASIER
Don’t forget to Pin something today

24. •POST TO SOCIAL
MEDIA
•POST FROM SOCIAL
MEDIA
•POST TO
WORDPRESS
•GREAT FOR NEWS
AND SPORTS SITE
IFTTT
Use Hashtag #CTWordCamp

25. • SCHEDULE POST TO WEBSITE
• SCHEDULE SOCIAL MEDIA POST
• ONE OF THE FEW THAT SCHEDULE
TO GOOGLE PLUS
• ALSO GOOD FOR MICRO BLOGGING
HOOTESUITE
Say hi on Facebook
www.facebook.com/akzmedesigns

26. Contact me
• www.akzmedesigns.com
• www.facebook.com/akzmedesigns
• @akzmedesigns
• Slides:
Q&A
Thanks for playing along 

27. My post frequency
• Facebook 1-2 a day
• Twitter 5-10 times ? (I’ll explain later)
• LinkedIn and Google + 2-3 times a week
• Pinterest, Instagram, Stumble upon every
once and while
the only payment promotion I do is promote on FB about
2-3 times a month