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INTEGRATING SOCIAL
MEDIA & WORDPRESS
Akilah Thompkins- Robinson
@AKZMeDesigns
CTWordCamp 2014
© Copyright 2014 AKZMe Desig...
Who Am I @akzmedesigns
• AKZMe Designs and
OnlineBoutiqueSource.com
• Specialize in Web Design, Development,
and Web marke...
What we’ll talk about
Find me on Linked in Akilah at AKZMe Designs
 Why Social Media is Important to your site
 What bri...
SOCIAL MEDIA IS ABOUT
ENGAGEMENT
It is about driving traffic !!
Say Hi on Facebook www.facebook.com/AKZMe
Make Social Media Work for
you
 Share links on all Social Media networks
 Hint: Visual Post are doing really well on FB
...
What content gets Traffic to your
site?
Go Ahead Pin Something!!!
• Engage in conversation
• BLOGGING is your Best
Friend
...
• Visuals that are relevant
• Engaging, make a thumbnail for your
content
• Great for Facebook, Pinterest, Instagram
• Use...
SOCIAL MEDIA CONTENT
80%-20% RULE
80% VALUE
20% ADVERTISEMENT
Use Hashtag #CTWordCamp
GETTING YOUR
WORDPRESS SITE MORE
SOCIAL
A FEW GOOD PLUG-INS
Find me on LinkedIn Akilah @AKZMe Designs
SEO Plugins have Gone Social:
YOAST
Go ahead tag me on Instagram @AKZMeDesigns
*Even allows you to set default
image
Inbound Plugins:
 Social Login  Social Media Tabs
Say Hi on Facebook www.facebook.com/AKZMe Designs
The best use of plug...
Inbound Plugin
 InstaPress  Disqus
Use hashtag #CTWordCamp
Outbound Plugins
 Shareholics
 Click to Tweet
 Tweet Old Post or
Tweetily
 Google Plus Authorship
2.3
rel="author“
Twe...
BUT DON’T GET TOO
SOCIAL
Are you on Google Plus? join my circle AKZMeDesigns
Placement
“the last thing you want to do is lead
someone away from your site”
• Don’t over use social buttons
• Don’t plac...
Do you see the problem Here ?
SHOULD YOU PAY FOR
SOCIAL MEDIA?
Don’t forget to Pin something today
Yes
Social Media is slowly moving away
from free but still low cost alternative
 Pay for Boosting
Post
 Target audience
...
No!!!!
© Copyright 2014 AKZMe Designs
 Don’t pay for likes, followers, or anything else
 Don’t boost without targeting
...
PICKING YOUR
PLATFORMS
Find Me on LinkedIn Akilah at AKZMe Designs
The most important social platform
for marketers is...
*source Social Media
Examiner
The most important social platform
for YOU is...
*source Social Media
Examiner
Where your Audience is &
Where they are rea...
MAKING IT ALL EASIER
Don’t forget to Pin something today
•POST TO SOCIAL
MEDIA
•POST FROM SOCIAL
MEDIA
•POST TO
WORDPRESS
•GREAT FOR NEWS
AND SPORTS SITE
IFTTT
Use Hashtag #CTWord...
• SCHEDULE POST TO WEBSITE
• SCHEDULE SOCIAL MEDIA POST
• ONE OF THE FEW THAT SCHEDULE
TO GOOGLE PLUS
• ALSO GOOD FOR MICR...
Contact me
• www.akzmedesigns.com
• www.facebook.com/akzmedesigns
• @akzmedesigns
• Slides:
Q&A
Thanks for playing along 
My post frequency
• Facebook 1-2 a day
• Twitter 5-10 times ? (I’ll explain later)
• LinkedIn and Google + 2-3 times a wee...
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Wc ct 2014 integrating social media with word press

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Social Media presentation for CT WordCamp. I'vve updated for 2014 to include paying and boosting social media post and New plugins

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Transcript of "Wc ct 2014 integrating social media with word press"

  1. 1. INTEGRATING SOCIAL MEDIA & WORDPRESS Akilah Thompkins- Robinson @AKZMeDesigns CTWordCamp 2014 © Copyright 2014 AKZMe Designs
  2. 2. Who Am I @akzmedesigns • AKZMe Designs and OnlineBoutiqueSource.com • Specialize in Web Design, Development, and Web marketing strategies • eCommerce and Online • WordPress Geek • JERSEY GIRL!!! Tweet me @akzmedesigns
  3. 3. What we’ll talk about Find me on Linked in Akilah at AKZMe Designs  Why Social Media is Important to your site  What brings traffic to your site  Making your WordPress Social  Paying for Social Media  Social Media Placement and Platforms  Tools to make it all easier
  4. 4. SOCIAL MEDIA IS ABOUT ENGAGEMENT It is about driving traffic !! Say Hi on Facebook www.facebook.com/AKZMe
  5. 5. Make Social Media Work for you  Share links on all Social Media networks  Hint: Visual Post are doing really well on FB  Hint: Posting links to Google + index faster  Link to more than just home page when doing social shares  Any promotions or sales post link to landing page  Don’t discount on Sell or SM THE GOAL is to always bring them back to your site. Don’t be shy post a pic on Instagram
  6. 6. What content gets Traffic to your site? Go Ahead Pin Something!!! • Engage in conversation • BLOGGING is your Best Friend • Average new blog generate real traffic for 2-3 days • Extend the life of your Content with Social Media • You can extend that 5-7 days with social media and give it an occasional boost • Visuals are their Cousins
  7. 7. • Visuals that are relevant • Engaging, make a thumbnail for your content • Great for Facebook, Pinterest, Instagram • Use the same from your site to your Social Media Maximize your Visual Tweet me @AKZMe Designs
  8. 8. SOCIAL MEDIA CONTENT 80%-20% RULE 80% VALUE 20% ADVERTISEMENT Use Hashtag #CTWordCamp
  9. 9. GETTING YOUR WORDPRESS SITE MORE SOCIAL A FEW GOOD PLUG-INS Find me on LinkedIn Akilah @AKZMe Designs
  10. 10. SEO Plugins have Gone Social: YOAST Go ahead tag me on Instagram @AKZMeDesigns *Even allows you to set default image
  11. 11. Inbound Plugins:  Social Login  Social Media Tabs Say Hi on Facebook www.facebook.com/AKZMe Designs The best use of plugins is to bring people and content into your site not chase them away
  12. 12. Inbound Plugin  InstaPress  Disqus Use hashtag #CTWordCamp
  13. 13. Outbound Plugins  Shareholics  Click to Tweet  Tweet Old Post or Tweetily  Google Plus Authorship 2.3 rel="author“ Tweet me @akzmedesigns
  14. 14. BUT DON’T GET TOO SOCIAL Are you on Google Plus? join my circle AKZMeDesigns
  15. 15. Placement “the last thing you want to do is lead someone away from your site” • Don’t over use social buttons • Don’t place social buttons on content pages • Don’t sell Facebook • Avoid pop-ups to social media • Avoid Social Media Contest apps Tweet me @akzmedesigns
  16. 16. Do you see the problem Here ?
  17. 17. SHOULD YOU PAY FOR SOCIAL MEDIA? Don’t forget to Pin something today
  18. 18. Yes Social Media is slowly moving away from free but still low cost alternative  Pay for Boosting Post  Target audience  Boost Various Post (Q&A are good post to boost)  Shoot for EngagementTweet me @AKZMe Designs
  19. 19. No!!!! © Copyright 2014 AKZMe Designs  Don’t pay for likes, followers, or anything else  Don’t boost without targeting  Don’t pay large volumes at one time  Don’t pay to early  If you don’t have a clear goal
  20. 20. PICKING YOUR PLATFORMS Find Me on LinkedIn Akilah at AKZMe Designs
  21. 21. The most important social platform for marketers is... *source Social Media Examiner
  22. 22. The most important social platform for YOU is... *source Social Media Examiner Where your Audience is & Where they are ready to do business!
  23. 23. MAKING IT ALL EASIER Don’t forget to Pin something today
  24. 24. •POST TO SOCIAL MEDIA •POST FROM SOCIAL MEDIA •POST TO WORDPRESS •GREAT FOR NEWS AND SPORTS SITE IFTTT Use Hashtag #CTWordCamp
  25. 25. • SCHEDULE POST TO WEBSITE • SCHEDULE SOCIAL MEDIA POST • ONE OF THE FEW THAT SCHEDULE TO GOOGLE PLUS • ALSO GOOD FOR MICRO BLOGGING HOOTESUITE Say hi on Facebook www.facebook.com/akzmedesigns
  26. 26. Contact me • www.akzmedesigns.com • www.facebook.com/akzmedesigns • @akzmedesigns • Slides: Q&A Thanks for playing along 
  27. 27. My post frequency • Facebook 1-2 a day • Twitter 5-10 times ? (I’ll explain later) • LinkedIn and Google + 2-3 times a week • Pinterest, Instagram, Stumble upon every once and while the only payment promotion I do is promote on FB about 2-3 times a month
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