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Integrating Social Media with WordPress
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Integrating Social Media with WordPress

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This a presentation given at the June WordPress Brooklyn Meetup. On Integrating Social Media with WordPress, much of the traffic you build on social media never makes it back to your site... and......

This a presentation given at the June WordPress Brooklyn Meetup. On Integrating Social Media with WordPress, much of the traffic you build on social media never makes it back to your site... and manually trying to keep your social media and WordPress site synced and working together can take hours.

At this meetup we learned how to integrate your social media strategy with your website:

how to get traffic off your Facebook, Twitter and social pages and onto your website.
plugins and online tools that make the biggest impact.
how to save time doing it all.

More in: Technology , Business
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  • 1. INTEGRATING SOCIALMEDIA & WORDPRESSAkilah Thompkins- RobinsonWordPress Brooklyn MeetupJune 2013WordPress Brooklyn Meetup © Copyright 2013 AKZMe Designs
  • 2. Who Am I@akzmedesigns• AKZMe Designs web graphic design, andcoaching• Specialize in online Branding, Designs,and Web marketing strategies• WordPress Geek• Jersey GirlWordPress Brooklyn Meetup © Copyright 2013 AKZMeDesigns
  • 3. SOCIAL MEDIA IS ABOUTENGAGEMENTIt is about driving traffic !!WordPress Brooklyn Meetup © Copyright 2013 AKZMe Designs
  • 4. Some Site Stats• The average site get 1%-7% trafficfrom Social Media• 40% of my traffic is from Social Media(6months)• 60% is FaceBook• 15% is TwittterWordPress Brooklyn Meetup © Copyright 2013 AKZMeDesigns
  • 5. My post frequency• FaceBook 1-2 a day• Twitter 5-10 times ? (I’ll explain later)• Linkedin and Google + 2-3 times a week• Pinterest, Instagram, Stumble upon everyonce and whilethe only payment promotion I do is promote on FB about2-3 times a monthWordPress Brooklyn Meetup © Copyright 2013 AKZMeDesigns
  • 6. PICKING YOUR PLATFORMSFIND WHERE YOURAUDIENCE ISWordPress Brooklyn Meetup © Copyright 2013 AKZMe Designs
  • 7. The most important social platformfor marketers is...WordPress Brooklyn Meetup © Copyright 2013 AKZMeDesigns*source Social MediaExaminer
  • 8. SOCIAL MEDIA CONTENT80%-20% RULETHIS IS FOR ALLPLATFORMS EVENPINTERESTWordPress Brooklyn Meetup © Copyright 2013 AKZMe Designs
  • 9. Make Social Media Work foryou Share links on all Social Media networks Hint: FB doesn’t like link post this week, removethe preview link box and you will get more views Hint: Posting links to Google + index faster Link to more than just home page when doingsocial shares Any promotions or sales post link to landingpage, don’t discount on SMWordPress Brooklyn Meetup © Copyright 2013 AKZMeDesigns
  • 10. Average new blog generate real traffic for 2-3 daysYou can extend that 5-7 days with socialmedia and give it an occasional boostBlogging is your best friendWordPress Brooklyn Meetup © Copyright 2013 AKZMe Designs
  • 11. Extend the life of your Content with Social Media• Post blog day 1 (auto post to FB and twitterwith title)• Day 2 or 3 post to Linked in and Google+• Day 4-5 tweet relevant quotes from the post.• Day 5- Schedule for repost 2 months laterWordPress Brooklyn Meetup © Copyright 2013 AKZMeDesigns
  • 12. GETTING YOURWORDPRESS SITE MORESOCIALWordPress Brooklyn Meetup © Copyright 2013 AKZMe Designs
  • 13. Inbound Plugins Social Login  Social Media TabsWordPress Brooklyn Meetup © Copyright 2013 AKZMe Designs
  • 14. Inbound Plugin InstaPress  DisqusWordPress Brooklyn Meetup © Copyright 2013 AKZMe Designs
  • 15. Outbound Plugins Shareholics  Tweet Old PostWordPress Brooklyn Meetup © Copyright 2013 AKZMe Designs
  • 16. BUT DON’T GET TOOSOCIALWordPress Brooklyn Meetup © Copyright 2013 AKZMe Designs
  • 17. Placement“the last thing you want to do is leadsomeone away from your site”• Don’t over use social buttons• Don’t place social buttons on content pages• Don’t sell Facebook• Avoid pop-ups to social media• Avoid Social Media Contest appsWordPress Brooklyn Meetup © Copyright 2013 AKZMeDesigns
  • 18. Do you see the problem Here ?WordPress Brooklyn Meetup © Copyright 2013 AKZMeDesigns
  • 19. MAKING IT ALL EASIERWordPress Brooklyn Meetup © Copyright 2013 AKZMe Designs
  • 20. •POST TO SOCIAL MEDIA•POST FROM SOCIAL MEDIAIFTTTWordPress Brooklyn Meetup © Copyright 2013 AKZMe Designs
  • 21. SCHEDULE POST TO WEBSITESCHEDULE SOCIAL MEDIA POSTONE OF THE FEW THAT SCHEDULE TOGOOGLE PLUSHOOTESUITEWordPress Brooklyn Meetup © Copyright 2013 AKZMe Designs
  • 22. Don’t over automateDraw acommunication map tomake sureyou’re notover doing itWordPress Brooklyn Meetup © Copyright 2013 AKZMe Designs
  • 23. Contact me• www.akzmedesigns.com• www.facebook.com/akzmedesigns• @akzmedesignsQ&AWordPress Brooklyn Meetup © Copyright 2013 AKZMe Designs