“Manufacturer of technical rubber products to automotive,
          marine and other industry sectors”



                ...
Company Overview
• Polymer Products, a family-owned company located 30 km south of Sri
  Lanka’s capital of Colombo was fo...
Major Product Categories
Production Process
Organizational Structure
• They have hierarchical organizational structure which gives
  top managers higher degree of dec...
Implementation of 5S
• Polymer Products maintains 5S standards effectively.
             #      Phase                Descr...
Awards & Rewards
•   ISO 9001:2000 QMS & ISO 14001:2004 EMS
•   Provincial Productivity Award 2006: Small Scale Manufactur...
Customers
•   Local Customers
     –   S-Lon Lanka (PVT) Ltd
     –   St. Anthony’s (PVT) Ltd
     –   Colombo Dockyard PL...
Suppliers
• Chemical Industries (Colombo) PLC (CIC)
   • They provide raw materials and intermediaries for their customers...
Marketing Procedures
• Marketing centers or any other branches

• Active marketing campaigns or processes

• The web site ...
Human Resource Management
• Employee selections done through interviews and aptitude tests
• Job training done through dem...
Michael Porter’s Five Forces
• Helps the marketer to
  contrast the competitive
  environment

  Customers: relatively low...
PEST Analysis
• Organizations market
  environment is made up of,
     Internal environment
     Micro environment
     Ma...
Handling Macro Factors (A new Idea)
Want to improve from the current position ???

      The solution is ‘OFAG’
SWOT Analysis
• Is a simple tool to understand the
  internal environment

• Can be used to,
    –   Business planning
   ...
SWOT Analysis
•   Strengths                                   •   Opportunities
     – Family owned, 20 years established ...
Strategies
• Improve supplier quality measurement

• Improve the website

• Develop infrastructure
Strategies
• Effective usage of marketing tools and techniques

• Sign agreements with Suppliers

• Assign relevant respon...
Thank You…!
Polymer Products Company
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Polymer Products Company

  1. 1. “Manufacturer of technical rubber products to automotive, marine and other industry sectors” Fundamentals of Management [ICT 1005] Group Assignment 2007/08
  2. 2. Company Overview • Polymer Products, a family-owned company located 30 km south of Sri Lanka’s capital of Colombo was founded by a Sri Lankan Rubber Technologist in the early 1980s. • Company logo
  3. 3. Major Product Categories
  4. 4. Production Process
  5. 5. Organizational Structure • They have hierarchical organizational structure which gives top managers higher degree of decision authority.
  6. 6. Implementation of 5S • Polymer Products maintains 5S standards effectively. # Phase Description 1 Seiri Sorting 2 Seiton Straighten or Set in Order 3 Seisō Sweeping or Shining 4 Seiketsu Standardizing 5 Shitsuke Sustaining
  7. 7. Awards & Rewards • ISO 9001:2000 QMS & ISO 14001:2004 EMS • Provincial Productivity Award 2006: Small Scale Manufacturing Sector (Western Province) - Commendation Certificate • 5S 2007 –2nd place from selected 10 companies under the pilot program of PQIP conducted by MOID • Production Productivity Award 2007: Small Scale Manufacturing Sector (Western Province) - 2nd place • National Productivity Award 2007: Small Scale Manufacturing Sector - Special Commendation Certificate • Techno 2002/03 Engineering Exhibitions: Best Display of Local Products – Merit Awards • Provincial Productivity Award 2006 (Western Province) Special Commendation Certificate • Provincial Productivity Award 2007 (Western Province) 2nd Place • Productivity & Quality Award 2007 (Ministry Of Industrial Development) - 2nd Place • National Productivity Award 2007 - Special Commendation Certificate
  8. 8. Customers • Local Customers – S-Lon Lanka (PVT) Ltd – St. Anthony’s (PVT) Ltd – Colombo Dockyard PLC – Sri Lanka Port Authority – Sri Lanka Navy – Orange (PVT) Ltd • Global Customers – They carry out business activities directly with the local customers but they have been carrying out their business activities indirectly with the foreign customers via local customers – In year 2008 they made their maiden export of convoluted tubes to Sweden. And it was a landmark in their history. And now they are able to make direct exports to the European market.
  9. 9. Suppliers • Chemical Industries (Colombo) PLC (CIC) • They provide raw materials and intermediaries for their customers to enhance value of their output • MultiChemi Exports (PVT) Ltd • MultiChemi International Ltd was started in 1996 • Villagers
  10. 10. Marketing Procedures • Marketing centers or any other branches • Active marketing campaigns or processes • The web site of the company • The business directories • Actively taking part in industrial exhibitions held nationally and internationally
  11. 11. Human Resource Management • Employee selections done through interviews and aptitude tests • Job training done through demonstrations, instructions, supervision and mentoring • New employees have 4 years of probation period • Company does the motivation through – Salary with annual increments – Other benefits • Employees work in 3 shifts per day • For all employees in all shifts foods are provided • Annually company celebrates “Polymer Day” on 1st January • Scholarships are provided to employees’ children • Concerns Health and Safety at the working environment much
  12. 12. Michael Porter’s Five Forces • Helps the marketer to contrast the competitive environment Customers: relatively low Suppliers: medium Competitors: high Substitutes: high (depends on the industry) New entrants: low
  13. 13. PEST Analysis • Organizations market environment is made up of, Internal environment Micro environment Macro environments • PEST considers the macro environment
  14. 14. Handling Macro Factors (A new Idea) Want to improve from the current position ??? The solution is ‘OFAG’
  15. 15. SWOT Analysis • Is a simple tool to understand the internal environment • Can be used to, – Business planning – Strategic planning – Competitor evolution – Marketing – Business development – Product development – Etc.
  16. 16. SWOT Analysis • Strengths • Opportunities – Family owned, 20 years established – Expand the company brand name and logo – Increase product range – Wide range of products with quality – Improve marketing strategies and durability – Experienced management & motivated employees • Threats • Weaknesses – Using outdated technology – Limited No. of suppliers, over rely on them – Competitors use e-Business – IT has not used as a strategic tool – Inflation, currency fluctuation – Lack of improvements in manufacturing process
  17. 17. Strategies • Improve supplier quality measurement • Improve the website • Develop infrastructure
  18. 18. Strategies • Effective usage of marketing tools and techniques • Sign agreements with Suppliers • Assign relevant responsibilities to particular person or department for more organized HRM • Producing their own natural rubber
  19. 19. Thank You…!

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