What Is Perception, and Why Is It
• People’s behavior is
A process by which based on their
individuals organize and perception of what
interpret their sensory reality is, not on
impressions in order to reality itself.
give meaning to their
environment. • The world as it is
perceived is the world
that is behaviorally
Factors influencing perception
A number of factors operate to shape and
sometimes distort perception. These factors
can reside in the perceiver, in the object or
target being perceived or in the context of
the situation in which the perception is
Factors in the perceiver
Factors in the target
Causes of errors in judgments
Selective Perception :
People selectively interpret what they see on the basis of their
interests, background, experience and attitudes.
Halo Effect :
Drawing a general impressions about an individual on the basis of a
Contrast Effect :
Evaluation of a person’s characteristics that are effected by comparisons with
other people recently encountered who rank higher or lower on the same
Attributing one's own characteristics to other people.
Judging someone on the basis of one’s perception of the group to which that
“ WE DON’T SEE THINGS AS
THEY ARE, WE SEE THINGS
AS WE ARE.”
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