SOCIAL NETWORKS (and why it's such a big deal to marketers)

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A watered-down explanation of what social networks are and how marketers could take advantage such.

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SOCIAL NETWORKS (and why it's such a big deal to marketers)

  1. 1. ...and why it’s such a big deal to marketers<br />SOCIAL<br />NETWORKS<br />crafted by<br />ACEE<br />
  2. 2. your<br />this is a social network<br />
  3. 3. these are your connections<br />family<br />drinking buddies<br />exes<br />college friends<br />this is you<br />a normal human being (hopefully)<br />these are how they relate to each other<br />strong<br />weak<br />
  4. 4. you are here<br />...because you share a certain something* with your connections<br />...and you gain value from these connections<br />...that which encourages you to keep these connections<br />*something = a value, a belief, or maybe an experience... You drink together, you formed study groups together. Perhaps, you got abducted by aliens together.<br />
  5. 5. because you are here<br />...you get to influence the people around you<br />...and you get to be influenced by the people around you<br />
  6. 6. Threee?! I bet I can beat your record! Five Double Downs, here I come!<br />I just downed three Double Downs! I am in burger heaven!<br />because you are here<br />...you get to influence the people around you<br />...and you get to be influenced by the people around you<br />zOMG! It’s that good?! I am so going to buy one tomorrow!<br />
  7. 7. ...and I thought you were trying to lose weight. Tsk, tsk.<br />Ugh. Now I feel bad. I will never buy a Double Down ever again.<br />because you are here<br />...you get to influence the people around you<br />...and you get to be influenced by the people around you<br />Eeeew!!! Didn’t you hear? Its patties are made from ground fetus meat!<br />
  8. 8. INFLUENCE IS A BIG WORD<br />...because (almost) everything people do are influenced by the people around them.<br />because you are here<br />...you get to influence the people around you<br />...and you get to be influenced by the people around you<br />
  9. 9. INFLUENCE IS A BIG WORD<br />People are more likely to be influenced by people they have strong ties* with.<br />...probably because of a thing called trust.<br />because you are here<br />...you get to influence the people around you<br />...and you get to be influenced by the people around you<br />*People with strong ties are those which feel most connected to each other. They could be direct relatives or people you interact with on a more frequent basis. <br />
  10. 10. Seriously, dear, isn’t that grease dribbling from your chin enough evidence that it’s icky? Don’t you trust me?Xoxo, Mommy<br />TRUST IS ALSO A BIG WORD<br />...because trust weighs in on a person’s influence on another person.<br />who will you listen to?<br />Trust me, Double Downs have all the protein you need to pack on the right muscles. Xoxo, Random person you met at a bar two months ago.<br />
  11. 11. Seriously, dear, isn’t that grease dribbling from your chin enough evidence that it’s icky? Don’t you trust me?Xoxo, Mommy<br />NOW IT GETS MORE COMPLICATED...<br />A marketer, being outside of one’s social network, can only do so much*.<br />who will you listen to?<br />Double Downs are so healthy, the FDA recommends at least two burgers a day! Trust us! Our budget for research is more than you can afford in a lifetime! Xoxo, the marketer you never really get to interact with.<br />Trust me, Double Downs have all the protein you need to pack on the right muscles. Xoxo, Random person you met at a bar two months ago.<br />marketer<br />*Speak from the sidelines like TVCs or print ads or billboards or what-have-yous.<br />
  12. 12. Seriously, dear, isn’t that grease dribbling from your chin enough evidence that it’s icky? Don’t you trust me?Xoxo, Mommy<br />NOW IT GETS MORE COMPLICATED...<br />What chance does a marketer hold against people their target consumers are connected with?<br />who will you listen to?<br />Double Downs are so healthy, the FDA recommends at least two burgers a day! Trust us! Our budget for research is more than you can afford in a lifetime! Xoxo, the marketer you never really get to interact with.<br />Trust me, Double Downs have all the protein you need to pack on the right muscles. Xoxo, Random person you met at a bar two months ago.<br />marketer<br />
  13. 13. THERE IS STILL HOPE, O DEAR MARKETER!<br />Seriously, dear, isn’t that grease dribbling from your chin enough evidence that it’s icky? Don’t you trust me?Xoxo, Mommy<br />NOW IT GETS MORE COMPLICATED...<br />What chance does a marketer hold against people their target consumers are connected with?<br />who will you listen to?<br />Double Downs are so healthy, the FDA recommends at least two burgers a day! Trust us! Our budget for research is more than you can afford in a lifetime! Xoxo, the marketer you never really get to interact with.<br />Trust me, Double Downs have all the protein you need to pack on the right muscles. Xoxo, Random person you met at a bar two months ago.<br />marketer<br />
  14. 14. REMEMBER THIS SLIDE?<br />you are here<br />...because you share a certain something* with your connections<br />...and you gain value from these connections<br />...that which encourages you to keep these connections<br />*something = a value, a belief, or maybe an experience... You drink together, you formed study groups together. Perhaps, you got abducted by aliens together.<br />marketer<br />
  15. 15. you decide<br />you are influenced<br />you trust<br />you form ties<br />you see value<br />marketer<br />
  16. 16. You (sometimes) base your DECISIONS on how people INFLUENCE you. You are INFLUENCED by people you TRUST. You TRUST people because of the TIES you share. You keep these TIES because of the VALUE you obtain from it. <br />you decide<br />you are influenced<br />you trust<br />you form ties<br />you see value<br />marketer<br />
  17. 17. you decide<br />you are influenced<br />you trust<br />you form ties<br />you see value<br />marketer<br />
  18. 18. how will you decide?<br />how will you provide value?<br />marketer<br />
  19. 19. twitter @aceevitangcol<br />facebook .com/acee.vitangcol<br />flavors.me/acee.vitangcol<br />END<br />aviel.vitangcol@gmail.com<br />ph.linkedin.com/in/avielvitangcol<br />crafted by<br />ACEE<br />

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