RESUME: Acee Vitangcol
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RESUME: Acee Vitangcol



Acee Vitangcol's resume.

Acee Vitangcol's resume.



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RESUME: Acee Vitangcol RESUME: Acee Vitangcol Presentation Transcript

  • WHO AM I?certified digital marketer ・market researcher ・socio-anthropologist
  • ACEEVITANGCOLis a backpackingisaw addictsometimes weirdoften awesomeDIGITAL GEEKyou would want to take home to your clientcoffeeholic
  • RESPONSIBLE FORdigital strategysocial media strategycommunication planninginteraction designproject managementVirtually anything and everything digitalIDEATIONsales and marketingcontent planningproduct developmentweb analyticsmarket research
  • EMPLOYMENTHISTORYTNS / KantarWorldpanelABS-CBNAccountExecutiveDigitalStrategistInstitute of SocialOrderProgram Dev’tAssistantADMUResearchAssistantwhere I did amazing digital stuffwhere I prostituted my number-crunching brain to brandswhere doing good deeds was a 9to 5 jobwhere “work” was equal tostudying cultures and traditions
  • HALALAN 2013 DIGITAL STRATEGYConceptualized and laid out digitalpresences - online, social, and mobile - forHalalan 2013. The site showed more thanthe usual news articles, lineup of nationaland local candidates, webisodes, hashtagcuration, and social media trackingvisualizations made to measure chatteraround candidates.
  • HALALAN 2013 TRACKERCrafted the Halalan 203 social mediatracker, in partnership with IBM, the firstand most content-rich tracking tool in thePhilippines. It showed search volume,conversations, and sentiment aroundnational candidates with eventssuperimposed on each data point forcontext.
  • BMPM DIGITAL STRATEGYLaid out online presences for Bayan Mo,iPatrol Mo (BMPM), ABS-CBN’s user-generated content and citizen journalismarm. The site presents vetted userreports. It was aimed at providing morevenues for submission - be it through thesite or through social media. The site alsoautomatically curates tweets andInstagram posts with the BMPM hashtag.
  • HALALAN2013 MOBILE APPCrafted an election-related mobile app, inpartnership with the Commission onElections (COMELEC), that allowed usersto check their voter status, this includingtheir precinct location. The app alsoprovided users a chance to read up oncandidate profiles, tick their favoredcandidates, and compile it into one cheatsheet. This feature was the first amongcompetitors. The app also allowed foruser-generated reporting - an essentialfeature during the elections.
  • NEWS.COM MOBILE APPConceptualized a mobile app for that allowed for offlineviewing, social sharing, and user-generated reporting - a first of its kind inthe country. The app is present in iOs,Android, and Windows. To date, almosthalf a million users has downloaded theapp.
  • DZMM DIGITAL STRATEGYImproved DZMM’s online presence,including social media and content.Pageviews increased by more than 100%.Visits from new visitors increased bymore than 300%. Social media followinggained huge uptakes. Website baggedthe Excellence Award and Top Award forCommunication Skills in the 2012Philippine Quill Awards.
  • TV PATROL SOCIAL MEDIA CAMPAIGNInitiated a social media campaign tokickstart the 25th anniversary celebrationof TV Patrol, the longest running Filipinolanguage evening primetime newscast.Fans increased by 7,000 during thecampaign period. One particular contentgained 900 likes, 100 shares, and 300comments. Other content garneredsame level of virality.
  • M a n a g e d t h e c o n c e p tu a l i za t i o n ,production, and campaign launch, the online portal of the ABS-CBN News Channel (ANC). The site gained1.3856M pageviews in under threemonths.ANC DIGITAL STRATEGY
  • WORKSHOPS CONDUCTEDSocial Media and Religion: Social MediaWorkshop. Jesuit Communications.March 14, 2013. Social Media Workshop.News and Current Affairs, ABS-CBN. May3, 2012. New Media Workshop. JesuitCommunications. March 23, 2012. NewMedia Workshop. Studio 23, ABS-CBN.November 30, 2011. New Media Workshop.Sales and Marketing, ABS-CBN. November23, 2011. New Media Workshop. ABS-CBNPublishing, Inc., ABS-CBN. November 4,2011. Branding Workshop. News andCurrent Affairs, ABS-CBN. March 7, 2011.igNation: Igniting Leadership TowardsBuilding our Nation Seminar Series.Council of Organizations of the Ateneo,Ateneo de Manila University. January 28,2009.
  • SPEAKING ENGAGEMENTSSocial Media Lay of the Land: Halalan 2013Volunteers’ Orientation. ABS-CBN. April 23,2013. e-Marketing Unplugged! PhilippineSchool of Business Administration. March4, 2013. Leveraging on Social Media as aPlatform for Responsible, High ImpactNews and Campaigns. Ayala YoungLeaders Alumni Association. June 9, 2012.IMMAP Open Mic Night: A FishbowlEvening. Internet and Mobile MarketingAssociation of the Philippines. April 13, 2012.It’s More Fun In Marketing! PhilippineSchool of Business Administration. March15, 2012. Diversity Marketing: Segment,Target, Position. Polytechnic University ofthe Philippines. February 16, 2012. DigitalMarketing for SMEs: Business WorldEntrepreneurs Forum Series. BusinessWorld. November 25, 2011.
  • Call me, maybe?09152452250aviel.vitangcol@gmail.com