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  • 1. Social Media By Vasavi Lokini
  • 2. SOCIAL MEDIA It’s Good to be Social Overview
    • Introduction
    • History
    • Working Process
    • Technology
    • Advantages
    • Disadvantages
    • Conclusion
  • 3. SOCIAL MEDIA It’s Good to be Social What is Social Media ? - Media for Social Interaction - Use of web-based and mobile technologies to turn communication into interactive dialogue INTRODUCTION
  • 4.  
  • 5. SOCIAL MEDIA It’s Good to be Social What is Social Media ? - According to Andreas Kaplan and Michael Haenlein , “ A group of Internet-based applications that build foundations of Web 2.0 allows creation and exchange of user-generated content. INTRODUCTION
  • 6. SOCIAL MEDIA It’s Good to be Social What is Social Media ?
    • Simply, It’s marketing a brand online for improving sales and getting more business .
    • Consumers realised very early & now, brands are realising this.
    • The continued growth of social networking and blog sites i s having an effect on brands and how those brands are marketed.
    INTRODUCTION
  • 7. SOCIAL MEDIA It’s Good to be Social History of Social Media ?
    • Next big thing in India after cricket and Bollywood
    • As per the report from ViziSense , reaches 60 % of web
    • Brand conversations impact companies in three ways: consumers review products, related customer experiences, and interactions with brands .
    • A form of mass media , and it can be used for interactive, informational, educational or promotional purposes .
    HISTORY
  • 8. SOCIAL MEDIA It’s Good to be Social Different Types of Social Media ?
    • Blogging: Google Blogger...
    HISTORY
    • Social Networking: Facebook, Twitter, Google+..
    • Emailing: Gmail, Yahoo...
    • Chatting: Yahoo Chatrooms
    • Video Sharing: Youtube...
    • Shopping: eBay, Amazon, FlipKart...
  • 9.  
  • 10. - 20% of social media users are female and 80% are male.
  • 11.  
  • 12.  
  • 13. SOCIAL MEDIA It’s Good to be Social Main principles that apply ?
    • The Message is for the Medium
    • “ Think about what people are interested in, not what
    • you want to show them”
    WORKING PROCESS
    • Audacity Is Everything:
    • “ Big stories are generally better than small ones .
    • . Odd or funny videos get more play than conventional ones.
    • Give Them Something to Talk About:
    • “ Everyone likes a scandal and controversy”
  • 14. SOCIAL MEDIA It’s Good to be Social Main principles that apply ?
    • Simplicity Is a Virtue:
    • “ When announcing your news, express it in the simplest
    • possible language.”
    WORKING PROCESS
    • Make It Brief:
    • The core concept of the message:
    • — the part you want people to remember
    • — should be short enough to print on the subject line of an
    • e-mail or in the headline of a magazine article.
  • 15. SOCIAL MEDIA It’s Good to be Social Best Social Networks ? TECHNOLOGY
  • 16. SOCIAL MEDIA It’s Good to be Social What’s Facebook ?
    • It’s Social network service
    • Website launched in February 2004
    TECHNOLOGY
  • 17. “ Power to share and make the world more open and Connected”
  • 18. SOCIAL MEDIA It’s Good to be Social Why Facebook ?
    • Facebook Ads
    • Reach Over 200 Million active users
    • 600,000 new user’s everyday
    • Fastest growing demographics
    • Facebook Events
    • Facebook Fan pages
    • Average user time: 25 Minutes
    • 100 Million Users return daily
    TECHNOLOGY
  • 19.  
  • 20.  
  • 21. SOCIAL MEDIA It’s Good to be Social What’s Twitter ?
    • Social networking and micro blogging website
    • Users send and read messages called tweets, visibly public by default
    • hashtags – words or phrases prefixed with a "#" sign
    • the "@" sign followed by a username is used for mentioning or replying to other users
    TECHNOLOGY
  • 22. SOCIAL MEDIA It’s Good to be Social Why Twitter ?
    • Proven Twitter Marketing Strategies for brands:
    • Build the Brand With Promoted Accounts:
    • “ Promoted Accounts are for long- term brand building”
    • Utilize Hash tags:
    • “ follow us on Twitter” messages areconfusing, hashtags
    • can be more effective.
    • After Audi included the hashtag #ProgressIs in its Super Bowl ad, the company “completely dominated” Twitter discussions about progress for the month.
    TECHNOLOGY
  • 23. SOCIAL MEDIA It’s Good to be Social What’s Google+ ? TECHNOLOGY
  • 24. SOCIAL MEDIA It’s Good to be Social Why, Google+ ?
    • Google integrated Google Analytics into Google+ brand pages, so that brands can gain valuable insights into who their fans are, what content their fans are consuming, and where they are coming from.
    • Google is fully prepared to support it with its Google Display Network, AdWords and DoubleClick advertising products.
    TECHNOLOGY
  • 25. SOCIAL MEDIA It’s Good to be Social What are Advantages ?
    • Costs very little to get your customers
    • Easy to use & has Wide reach
    • Ex: ‘Why This Koleveri Di’ Reaches 10 Million Mark.
    • Build loyalty and long-term relations
    • Easy to Gather
    • - Information about your customers, Customer wants
    • and desires, Deal with any business problems encountered
    • Establish, defend, and boost your company’s credibility
    • Fun and creative method of doing business
    ADVANTAGES
  • 26. SOCIAL MEDIA It’s Good to be Social Now, Drawbacks ?
    • More time Consuming
    • Big, Not Controllable by a Marketor
    • Turning into negative publicity
    • Negative Influence:
    • “ Employees may waste valuable time using social media
    • channels such as Facebook and Twitter”
    • Use of social media dishonestly leads to
    • loss of sales, public outrage, and more
    DISADVANTAGES
  • 27. SOCIAL MEDIA It’s Good to be Social Conclusion
    • Social Media practitioners need to
    • understand what is going on in our industry
    • Social Media is not going to replace Traditional Marketing but both needs to be integrated
    • Build a personal brand and in communicating a business value. Thatswhy Marketors drive CEO’s to Twitter.
  • 28.  
  • 29.