SOCIAL MEDIA It’s Good to be Social What is Social Media ? - According to Andreas Kaplan and Michael Haenlein , “ A group of Internet-based applications that build foundations of Web 2.0 allows creation and exchange of user-generated content. INTRODUCTION
SOCIAL MEDIA It’s Good to be Social What is Social Media ?
Simply, It’s marketing a brand online for improving sales and getting more business .
Consumers realised very early & now, brands are realising this.
The continued growth of social networking and blog sites i s having an effect on brands and how those brands are marketed.
SOCIAL MEDIA It’s Good to be Social History of Social Media ?
Next big thing in India after cricket and Bollywood
As per the report from ViziSense , reaches 60 % of web
Brand conversations impact companies in three ways: consumers review products, related customer experiences, and interactions with brands .
A form of mass media , and it can be used for interactive, informational, educational or promotional purposes .
SOCIAL MEDIA It’s Good to be Social Different Types of Social Media ?