Top 10 Ad Icons

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Top 10 Ad Icons

  1. 1. Top 10 Ad Icons
  2. 2. THE MARLBORO MAN <ul><li>PRODUCT: Marlboro cigarettes </li></ul><ul><li>DATE INTRODUCED: 1955 </li></ul><ul><li>CREATOR: Leo Burnett Co. </li></ul>1
  3. 3. RONALD MCDONALD <ul><li>PRODUCT: McDonald's restaurants </li></ul><ul><li>DATE INTRODUCED: 1963 </li></ul><ul><li>CREATOR: McDonald's franchisee Oscar Goldstein and his local ad agency </li></ul>2
  4. 4. THE GREEN GIANT <ul><li>PRODUCT: Green Giant vegetables </li></ul><ul><li>DATE INTRODUCED: 1928 </li></ul><ul><li>CREATOR: Minnesota Valley Canning Co. </li></ul>3
  5. 5. BETTY CROCKER <ul><li>PRODUCT: Food products including cake mixes, frostings, microwave popcorn and biscuit mixes </li></ul><ul><li>DATE INTRODUCED: 1921 </li></ul><ul><li>CREATOR: Washburn Crosby Co., a forerunner of General Mills </li></ul>4
  6. 6. THE ENERGIZER BUNNY <ul><li>PRODUCT: Eveready Energizer batteries </li></ul><ul><li>DATE INTRODUCED: October 1989 </li></ul><ul><li>CREATOR: Chiat /Day </li></ul>5
  7. 7. THE PILLSBURY DOUGHBOY <ul><li>PRODUCT: Assorted Pillsbury foods, including refrigerated dough, bakery mixes and rolls </li></ul><ul><li>DATE INTRODUCED: 1965 </li></ul><ul><li>CREATOR: Leo Burnett Co. </li></ul>6
  8. 8. AUNT JEMIMA <ul><li>PRODUCT: Aunt Jemima pancake mixes and syrup </li></ul><ul><li>DATE INTRODUCED: 1893 </li></ul><ul><li>CREATOR: Chris Rutt /Davis Milling Co. </li></ul>7
  9. 9. THE MICHELIN MAN <ul><li>PRODUCT: Michelin tires </li></ul><ul><li>DATE INTRODUCED: 1898 </li></ul><ul><li>CREATOR: Idea conceived by Edouard Michelin; artist's rendition created by O'Galop; DDB Needham Worldwide handled later executions </li></ul>8
  10. 10. TONY THE TIGER <ul><li>PRODUCT: Kellogg's Sugar Frosted Flakes (later Frosted Flakes) </li></ul><ul><li>DATE INTRODUCED: 1951 </li></ul><ul><li>CREATOR: Leo Burnett Co. </li></ul>9
  11. 11. ELSIE <ul><li>PRODUCT: Borden dairy products </li></ul><ul><li>DATE INTRODUCED: 1939 (first general magazine ad) </li></ul><ul><li>CREATOR: Stuart Peabody, Borden's director of advertising </li></ul>10

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