Top 10 Ad Icons

THE MARLBORO MAN
PRODUCT: Marlboro cigarettes
DATE INTRODUCED: 1955
CREATOR: Leo Burnett Co.
1

RONALD MCDONALD
PRODUCT: McDonald's restaurants
CREATOR: McDonald's franchisee Oscar Goldstein and his local ad agency
2

THE GREEN GIANT
PRODUCT: Green Giant vegetables
CREATOR: Minnesota Valley Canning Co.
3

BETTY CROCKER
PRODUCT: Food products including cake mixes, frostings, microwave popcorn and biscuit mixes
CREATOR: Washburn Crosby Co., a forerunner of General Mills
4

THE ENERGIZER BUNNY
PRODUCT: Eveready Energizer batteries
DATE INTRODUCED: October 1989
CREATOR: Chiat /Day
5

THE PILLSBURY DOUGHBOY
PRODUCT: Assorted Pillsbury foods, including refrigerated dough, bakery mixes and rolls
6

AUNT JEMIMA
PRODUCT: Aunt Jemima pancake mixes and syrup
CREATOR: Chris Rutt /Davis Milling Co.
7

THE MICHELIN MAN
PRODUCT: Michelin tires
CREATOR: Idea conceived by Edouard Michelin; artist's rendition created by O'Galop; DDB Needham Worldwide handled later executions
8

TONY THE TIGER
PRODUCT: Kellogg's Sugar Frosted Flakes (later Frosted Flakes)
9

ELSIE
PRODUCT: Borden dairy products
DATE INTRODUCED: 1939 (first general magazine ad)
CREATOR: Stuart Peabody, Borden's director of advertising
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Top 10 Ad Icons

by Akhil Gupta on Jul 22, 2008

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Top 10 Ad Icons — Presentation Transcript