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Top 10 Ad Icons

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Information must for a advertising personnel.

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    Top 10 Ad Icons Top 10 Ad Icons Presentation Transcript

    • Top 10 Ad Icons
    • THE MARLBORO MAN
      • PRODUCT: Marlboro cigarettes
      • DATE INTRODUCED: 1955
      • CREATOR: Leo Burnett Co.
      1
    • RONALD MCDONALD
      • PRODUCT: McDonald's restaurants
      • DATE INTRODUCED: 1963
      • CREATOR: McDonald's franchisee Oscar Goldstein and his local ad agency
      2
    • THE GREEN GIANT
      • PRODUCT: Green Giant vegetables
      • DATE INTRODUCED: 1928
      • CREATOR: Minnesota Valley Canning Co.
      3
    • BETTY CROCKER
      • PRODUCT: Food products including cake mixes, frostings, microwave popcorn and biscuit mixes
      • DATE INTRODUCED: 1921
      • CREATOR: Washburn Crosby Co., a forerunner of General Mills
      4
    • THE ENERGIZER BUNNY
      • PRODUCT: Eveready Energizer batteries
      • DATE INTRODUCED: October 1989
      • CREATOR: Chiat /Day
      5
    • THE PILLSBURY DOUGHBOY
      • PRODUCT: Assorted Pillsbury foods, including refrigerated dough, bakery mixes and rolls
      • DATE INTRODUCED: 1965
      • CREATOR: Leo Burnett Co.
      6
    • AUNT JEMIMA
      • PRODUCT: Aunt Jemima pancake mixes and syrup
      • DATE INTRODUCED: 1893
      • CREATOR: Chris Rutt /Davis Milling Co.
      7
    • THE MICHELIN MAN
      • PRODUCT: Michelin tires
      • DATE INTRODUCED: 1898
      • CREATOR: Idea conceived by Edouard Michelin; artist's rendition created by O'Galop; DDB Needham Worldwide handled later executions
      8
    • TONY THE TIGER
      • PRODUCT: Kellogg's Sugar Frosted Flakes (later Frosted Flakes)
      • DATE INTRODUCED: 1951
      • CREATOR: Leo Burnett Co.
      9
    • ELSIE
      • PRODUCT: Borden dairy products
      • DATE INTRODUCED: 1939 (first general magazine ad)
      • CREATOR: Stuart Peabody, Borden's director of advertising
      10