Database Marketing


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this presentation i made as assignment during my direct and database marketing classes on my own business i.e. cold-store

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Database Marketing

  1. 1. Assignment Database Marketing B2C Reminders Guided by: - Prepared By: - Mr. Rajat Dutta Akhil Gupta
  2. 2. Database Marketing <ul><li>Database is a comprehensive collection of inter-related and non-duplicated data usually stored in a computer serving multiple applications allowing timely accurate retrieval or manipulation. </li></ul>
  3. 3. Sources of Data collection <ul><li>In urban area: - We can collect the data from the Nagar Palika. (in future if needed) </li></ul><ul><li>We collect the data from tehasil. There is all information about the all citizen like as how many family members in their family, how many earning candidate, how many dependents, sources of income and how much they earn? (in future if needed) </li></ul><ul><li>We can collect the data from voter list. </li></ul>
  4. 4. Sources of Data collection <ul><li>Village Panchayat. </li></ul><ul><li>Gram Pradhan. </li></ul><ul><li>Bill-Book. </li></ul><ul><li>One to one interaction with the farmers. </li></ul>
  5. 5. Data Contents <ul><li>Following are the contents need to be stored while making database: - </li></ul><ul><ul><li>Name </li></ul></ul><ul><ul><li>Address </li></ul></ul><ul><ul><li>Tel No. </li></ul></ul><ul><ul><li>Their other related business. </li></ul></ul><ul><ul><li>Area of land that they are owning </li></ul></ul><ul><ul><li>Quality and specie of the potato. </li></ul></ul>
  6. 6. Data Contents <ul><ul><li>Amount of advance that deposited at the time of storage their potato. </li></ul></ul><ul><ul><li>Average Quantity of potato the vendor is storing for the last three years. </li></ul></ul>
  7. 7. Ways of making database <ul><li>Internally: - the database that we make of our own is said to be internal database. </li></ul><ul><li>External outsourcing of data: - the database we make by taking the help of other outside organizations is known as external database. </li></ul><ul><li>For my business I would like to prefer the database internally due to various reasons. </li></ul>
  8. 8. Reasons for making database internally: - <ul><li>Helps in making relationship with customers. </li></ul><ul><li>Validity of the data increases </li></ul><ul><li>It is less costlier for the business like warehouse. </li></ul><ul><li>By making database internally we can understand the customer easily. </li></ul>
  9. 9. Frequent Updates: - <ul><li>Updates regarding particular person’s last year stock and make comparison. </li></ul><ul><li>Updates regarding the new purchases by customers in terms of their land. </li></ul><ul><li>Updates regarding any of his new commencement of the business. </li></ul><ul><li>Updates regarding amount of space they need now and in future. </li></ul>
  10. 10. Advantages of making Database: - <ul><li>Sending Reminders </li></ul><ul><li>Helps in making product extension. </li></ul><ul><li>Helps in forecasting. </li></ul><ul><li>It is more beneficial in future. </li></ul><ul><li>Helps in updating the information. </li></ul>
  11. 11. Customer Segmentation: - <ul><li>By the help of database we would segment our customers in various parts: - </li></ul><ul><ul><li>First time customers </li></ul></ul><ul><ul><li>Long time customers (those who are our customer for 5 or more than 5years) </li></ul></ul><ul><ul><li>Big customers </li></ul></ul><ul><ul><li>Moderate customers </li></ul></ul><ul><ul><li>Small customers </li></ul></ul>
  12. 12. Major role of database in business <ul><li>The major role of database in business is to send reminders and updates. </li></ul><ul><li>Database helps owner to make their customer updated with all the information efficiently. </li></ul><ul><li>Database is helpful in sending information to all the customers in economic manner. </li></ul>
  13. 13. Cost Factor: - <ul><li>Cost factor is one of the major factor need to be considered while making database. While making database following points need to be kept in mind: - </li></ul><ul><ul><li>Appointed person for collecting data must have full knowledge about the contents needed. </li></ul></ul><ul><ul><li>He must have full knowledge about the area where he has to go for collecting data. </li></ul></ul>
  14. 14. Cost Factor: - <ul><ul><li>Preference should be given to those places where the frequency of the number of customers are high. </li></ul></ul><ul><ul><li>Preference should be given to one-to-one interaction because it also helps in building relationships. </li></ul></ul>
  15. 15. Points to be considered: - <ul><li>There must be a proper coordination between the person who is collecting the data and the person who is posting the data. </li></ul><ul><li>Proper coordination between the owner and the employee. </li></ul>
  16. 16. <ul><li>Reminders regarding: - </li></ul><ul><ul><li>Sending invitations at starting of the season through single paper invitation cards. </li></ul></ul><ul><ul><li>The closing date of ware house. </li></ul></ul><ul><ul><li>The new pricing policies of firm. </li></ul></ul><ul><ul><li>Sending information about the holidays of the firm. </li></ul></ul>Importance in terms of sending B2C Reminders: -
  17. 17. Importance in terms of sending B2C Reminders: - <ul><li>Reminders to new customers: - </li></ul><ul><ul><li>Inviting new customers by sending them brochures about the technology that we are using. </li></ul></ul><ul><ul><li>Sending them calendars on the various occasions like – New year, Holi, Diwali, Eid. </li></ul></ul><ul><ul><li>Sending feedback forms about the services that we are providing. </li></ul></ul>
  18. 18. Importance in terms of sending B2C Reminders: - <ul><li>Special reminders: - </li></ul><ul><ul><li>Inviting big customers for group discussion on various issues. </li></ul></ul><ul><ul><li>Some time we use to organize some programs for our customers like small get together. </li></ul></ul><ul><ul><li>Sending reminders about the quality of their potato, if there is something wrong. </li></ul></ul>
  19. 19. Importance in terms of sending B2C Reminders: - <ul><li>Reminders regarding purchases: - </li></ul><ul><ul><li>Sending the reminders regarding the current prices of the potato. </li></ul></ul><ul><ul><li>Sending the reminder regarding the future expectations about the prices by giving article in news-paper. </li></ul></ul><ul><ul><li>Reminders regarding the use of storage materials. Like what quantity of jute packets should be used to store the potato? </li></ul></ul>
  20. 20. Importance in terms of sending B2C Reminders: - <ul><li>Periodic Surveys: - </li></ul><ul><ul><li>Doing periodic surveys in the villages and have conversation with customers. </li></ul></ul><ul><li>Frequent Buy programs: - </li></ul><ul><ul><li>By making a phone call to the old customers about the good deal. </li></ul></ul>
  21. 21. Importance in terms of sending B2C Reminders: - <ul><li>Greetings and gifts: - </li></ul><ul><ul><li>On various occasions </li></ul></ul><ul><li>New product launches: - </li></ul><ul><ul><li>Sending brochure regarding new service launches. </li></ul></ul><ul><ul><li>Sending brochure regarding its rules and regulations of pricing and spam of season. </li></ul></ul>
  22. 22. Importance in terms of sending B2C Reminders: - <ul><li>Sending reminders: - </li></ul><ul><ul><li>To our debtors. </li></ul></ul><ul><ul><li>To our creditors. </li></ul></ul><ul><ul><li>To our partners. </li></ul></ul>