Notes: The presentation of a retail store helps determine the store’s image and positioning in consumers’ minds. For example, positioning as an upscale store would use a lavish or sophisticated presentation. The main element of presentation is atmosphere, with the most influential factors shown on this slide. Employee type and density: an employee’s general characteristics such as friendly and knowledgeable, and the number of employees in the selling space. Merchandise type and density: the type of merchandise carried and how it is displayed. Fixture type and density: elegant, trendy, uncluttered. Technology may be added as a fixture. Sound: music at a restaurant or store. Odors: smells of pastries in bakeries, fragrances as a key design element. Visual factors: colors can create a mood or focus attention. 4. Retailers are now adding an element of entertainment to their store atmosphere.
Shrinkage is the breakage and theft of merchandise by customers and employees.
Parasite stores do not create their own traffic. They make money based on their proximity to things that will draw foot traffic. (bigger stores, train stations, airports, office buildings, etc.) power Centres Huge shopping strips with multiple anchors and often a supermarket Anchor Stores A large store, such as a department store or supermarket, that is prominently located in a shopping mall to attract customers who are then expected to patronize the other shops in the mall.
Aditya Birla Retail Limited is the retail arm of Aditya Birla Group, a USD 28 billion Corporation. The Company ventured into food and grocery retail sector in 2007 with the acquisition of a south based supermarket chain.
more. supermarkets cater to the daily, weekly and monthly shopping needs of consumers.
Currently the group has a national presence
The store, has been aptly named more. As it promises to change the everyday shopping experience for consumers