Luxury Watches

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Luxury Watches

  1. 1. W R I S T W A T C H GUIDED BY PROF. P. K. YADAV
  2. 2. INTRODUCTION <ul><li>First machine made watch was made after 1850 </li></ul><ul><li>A watch consists of a series of small wheels, pinions, and arbores held together by plates </li></ul><ul><li>Initially they were treated as time keeping device but as the time passes they positioned themselves as a status symbol. </li></ul>
  3. 3. Global Watch Market <ul><li>Total luxury market size is $29.08 billion </li></ul><ul><li>Growth of 4% annually </li></ul><ul><ul><li>Mass price market (under $50) </li></ul></ul><ul><li>Middle price market ($50-$299) </li></ul><ul><li>Upper price market ($299-$999) </li></ul><ul><li>Luxury watches (above $999) </li></ul>
  4. 4. GLOBAL LUXURY WATCH MARKET SHARE
  5. 5. MARKET TRENDS <ul><li>The fashion statement on your wrist </li></ul><ul><li>Rising Demand for Six-Figure Watches </li></ul><ul><li>Designer Watches Gaining Popularity Among women </li></ul><ul><li>Luxury and complications </li></ul><ul><li>Rich Asians Driving Demand for Luxury Watches </li></ul>
  6. 6. Indian luxury watch market <ul><li>India’s total luxury spending is 14.4$ billion </li></ul><ul><li>Luxury watch market is Rs750cr </li></ul><ul><li>Growing at a rate of 20%per annum </li></ul><ul><li>Consistently growing from the last 6-7years </li></ul><ul><li>Reason being increase in number of millionaires </li></ul>
  7. 7. R O L E X <ul><li>World’s leading manufacturer of luxury watches </li></ul><ul><li>Targets upper upper segments of customers </li></ul><ul><li>Range starts from 1.3lacs and goes upto few crore </li></ul><ul><li>Captures 25% of Indian luxury watches market </li></ul><ul><li>Stores in 4 metros and Bangalore </li></ul><ul><li>Vijay Amritraj as their Indian ambassador </li></ul>
  8. 8. <ul><ul><li>Moet Hennessy Louis Vuitton (LVMH), </li></ul></ul><ul><ul><li>Tag Heuer is known for manufacturing mid-high range sports watches and chronographs </li></ul></ul><ul><ul><li>In india Tag Heuer is growin at a rate of 45% </li></ul></ul><ul><ul><li>Tag Heuer watch range begins from Rs. 33,900 onwards in the Indian market </li></ul></ul><ul><ul><li>Presence in 24 cities with 100 distribution points </li></ul></ul><ul><ul><li>Shahrukh khan, Priyanka Chopra as brand ambassador </li></ul></ul>Tag Heuer
  9. 9. O M E G A <ul><ul><ul><li>Subsidiary of swiss swatch group </li></ul></ul></ul><ul><ul><ul><li>Omega claims 25% Indian luxury watch market </li></ul></ul></ul><ul><ul><ul><li>Growing at almost 100% for the last 3 years </li></ul></ul></ul><ul><ul><ul><li>India contribute almost 5% in group’s total revenue </li></ul></ul></ul><ul><ul><ul><li>Abhishek Bachchan and Sonali Bandre are the brand ambassador. </li></ul></ul></ul><ul><ul><ul><li>Price starts from Rs.39500 and goes up to Rs250000 </li></ul></ul></ul><ul><ul><ul><li>Presence in 18 cities with 75+ distribution networks </li></ul></ul></ul>
  10. 10. STP MODEL COMPANIES PROPERTIES ROLEX TAG HEUER OMEGA SEGMENTATION UPPER-UPPER CLASS UPPER CLASS AND UPPER-UPPER CLASS UPPER CLASS TARGETING EXECUTIVES, CORPORATE PEOPLE YOUTH, ADVENTUROUS LOVING PEOPLE, AND YOUNG ENTREPRENEURS YOUTH, STYLISH PEOPLE POSITIONING QUALITY PRODUCT WITH RELIABILITY PERFORMANCE, ELEGANCE AND SPORTMANSHIP WITH LATEST DESIGN FULFIL EMOTINAL AND ARTISTIC NEEDS, LIFESTYLE, COMPLICATED PRODUCT
  11. 11. Market Mix <ul><li>Product It is a luxury product, status symbol </li></ul><ul><li> High quality, precious, delicate </li></ul><ul><li>Price Luxury watches are priced Rs, 50,000 onwards to crores of rupees. Price depends upon complication in watch along with functions integrated in them. </li></ul>
  12. 12. <ul><li>Place A t select centres and malls which cater to the segment it targets. Even they can be purchased online and are delivered at your door step. </li></ul><ul><li>Promotion </li></ul><ul><ul><li>Golf tournaments </li></ul></ul><ul><ul><li>IPL </li></ul></ul><ul><ul><li>Celebrity endorsement </li></ul></ul><ul><ul><li>High budget movies such as James Bond movies </li></ul></ul><ul><ul><li>In magazines like vogue , Times and other prominent business magazines and some selected newspapers </li></ul></ul>
  13. 13. New entrants Titan recently launched XYLS and Nebula Japanese premium watch major Seiko Alange & sohne
  14. 14. REPLICA WATCHES
  15. 15. FUTURE TRENDS <ul><li>Watch cellphones </li></ul><ul><li>Sensing watches </li></ul><ul><li>Health watch </li></ul>

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