Lean prototyping for entrepreneurs

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Transcript

  • 1. LeanPrototyping For Startups Original iPod Prototype
  • 2. What this talk is about
  • 3. Who am I?
  • 4. 2 short stories about prototyping
  • 5. A pictureis worth a thousand words A prototype is worth a thousand pictures
  • 6. Whats aprototype?
  • 7. Early versionof an idea
  • 8. Te s t a ble Early version of an idea
  • 9. This is nota prototype
  • 10. This is nota prototype
  • 11. This is
  • 12. Why Prototype?
  • 13. To answerquestionsand generate new ones
  • 14. Validate yourassumptions
  • 15. comparealternatives
  • 16. Failearly d an y ea pl ch
  • 17. To Visualizeyour ideas
  • 18. To Visualizeyour ideasand share themwith others
  • 19. To Visualize your ideas and share them with othersTeam users investors clients
  • 20. So you till youFake it make it
  • 21. What makes a goodPrototype?
  • 22. QuickYou can create multiple versions fast and iterate even faster!
  • 23. CheapYou wouldnt mind throwing it away and starting all over again
  • 24. Favorites Check-in ChatPictures Minimal Contains only core features
  • 25. TestableYou can put it in front of people and have them try it out (instead of just telling them about it)
  • 26. MeasurableYou can get the numbers behindwhats working and whats not.
  • 27. And hopefully fun to create and use
  • 28. How I DoRapi d + CheapPrototyping* *Without writing code
  • 29. 1Plan
  • 30. Define stories,and identify tasks
  • 31. Create a userflow diagram
  • 32. Sketch roughinterface screens Photo courtesy of StevenVanwel on Flickr
  • 33. 2Build Photo courtesy of Mr. T in DC on Flickr
  • 34. Decide what youwant to prototype Which questions do you want to answer?
  • 35. Main screen Login screenDesign main screens
  • 36. Create UI states Update StatusProfile pop-up highlight update
  • 37. Add user interaction
  • 38. 3Test
  • 39. Test several prototypes To get objective feedback
  • 40. Decide whatto measure To get accurate feedback
  • 41. Choose theright users To get relevant feedback
  • 42. Ask them tothink aloud To get constant feedback
  • 43. Interview them at the end To get even more feedback
  • 44. 4Refine
  • 45. Discuss resultswith your team
  • 46. Integrate findings
  • 47. Test againwith users
  • 48. 5Share
  • 49. Have yourteam playwith theprototype,instead ofwriting longspecificationdocuments
  • 50. Wh yIp roto type wi th Ke ynote
  • 51. Design tool withoutfeature creep
  • 52. clickable Fast SlowLow fidelity High fidelity Proto types
  • 53. Basic shapesThe ones you need, without the distraction of the ones you dont need
  • 54. AlignmentandSnapping
  • 55. Copy StyleVisual K Lstyles K L Quickly share styles across shapes
  • 56. Masterslides- Less copy/paste- Update multiple pages with asingle change
  • 57. Hyperlinks Add user interaction without writing code
  • 58. SlideTransitions
  • 59. ExportHyperlinks are preser ved!
  • 60. Test onDeviceWithout doing any extra work
  • 61. Works withAdobe suite Copy Paste
  • 62. Embed product demos withinyour presentations
  • 63. And it costsless than $20
  • 64. Fi reho se D emo
  • 65. lden Rule s for5 Go Pro toty pingLean
  • 66. Dont fall in love with your early ideas
  • 67. If you cant play with it, its still a fantasy
  • 68. EVERYTHINGis an experiment
  • 69. Favor kaizen over perfection
  • 70. Be a goodstoryteller
  • 71. Tha nk y ou! Questions