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Lean prototyping for entrepreneurs
 

Lean prototyping for entrepreneurs

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    Lean prototyping for entrepreneurs Lean prototyping for entrepreneurs Presentation Transcript

    • LeanPrototyping For Startups Original iPod Prototype
    • What this talk is about
    • Who am I?
    • 2 short stories about prototyping
    • A pictureis worth a thousand words A prototype is worth a thousand pictures
    • Whats aprototype?
    • Early versionof an idea
    • Te s t a ble Early version of an idea
    • This is nota prototype
    • This is nota prototype
    • This is
    • Why Prototype?
    • To answerquestionsand generate new ones
    • Validate yourassumptions
    • comparealternatives
    • Failearly d an y ea pl ch
    • To Visualizeyour ideas
    • To Visualizeyour ideasand share themwith others
    • To Visualize your ideas and share them with othersTeam users investors clients
    • So you till youFake it make it
    • What makes a goodPrototype?
    • QuickYou can create multiple versions fast and iterate even faster!
    • CheapYou wouldnt mind throwing it away and starting all over again
    • Favorites Check-in ChatPictures Minimal Contains only core features
    • TestableYou can put it in front of people and have them try it out (instead of just telling them about it)
    • MeasurableYou can get the numbers behindwhats working and whats not.
    • And hopefully fun to create and use
    • How I DoRapi d + CheapPrototyping* *Without writing code
    • 1Plan
    • Define stories,and identify tasks
    • Create a userflow diagram
    • Sketch roughinterface screens Photo courtesy of StevenVanwel on Flickr
    • 2Build Photo courtesy of Mr. T in DC on Flickr
    • Decide what youwant to prototype Which questions do you want to answer?
    • Main screen Login screenDesign main screens
    • Create UI states Update StatusProfile pop-up highlight update
    • Add user interaction
    • 3Test
    • Test several prototypes To get objective feedback
    • Decide whatto measure To get accurate feedback
    • Choose theright users To get relevant feedback
    • Ask them tothink aloud To get constant feedback
    • Interview them at the end To get even more feedback
    • 4Refine
    • Discuss resultswith your team
    • Integrate findings
    • Test againwith users
    • 5Share
    • Have yourteam playwith theprototype,instead ofwriting longspecificationdocuments
    • Wh yIp roto type wi th Ke ynote
    • Design tool withoutfeature creep
    • clickable Fast SlowLow fidelity High fidelity Proto types
    • Basic shapesThe ones you need, without the distraction of the ones you dont need
    • AlignmentandSnapping
    • Copy StyleVisual K Lstyles K L Quickly share styles across shapes
    • Masterslides- Less copy/paste- Update multiple pages with asingle change
    • Hyperlinks Add user interaction without writing code
    • SlideTransitions
    • ExportHyperlinks are preser ved!
    • Test onDeviceWithout doing any extra work
    • Works withAdobe suite Copy Paste
    • Embed product demos withinyour presentations
    • And it costsless than $20
    • Fi reho se D emo
    • lden Rule s for5 Go Pro toty pingLean
    • Dont fall in love with your early ideas
    • If you cant play with it, its still a fantasy
    • EVERYTHINGis an experiment
    • Favor kaizen over perfection
    • Be a goodstoryteller
    • Tha nk y ou! Questions