Lean prototyping for entrepreneurs

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Lean prototyping for entrepreneurs

  1. 1. LeanPrototyping For Startups Original iPod Prototype
  2. 2. What this talk is about
  3. 3. Who am I?
  4. 4. 2 short stories about prototyping
  5. 5. A pictureis worth a thousand words A prototype is worth a thousand pictures
  6. 6. Whats aprototype?
  7. 7. Early versionof an idea
  8. 8. Te s t a ble Early version of an idea
  9. 9. This is nota prototype
  10. 10. This is nota prototype
  11. 11. This is
  12. 12. Why Prototype?
  13. 13. To answerquestionsand generate new ones
  14. 14. Validate yourassumptions
  15. 15. comparealternatives
  16. 16. Failearly d an y ea pl ch
  17. 17. To Visualizeyour ideas
  18. 18. To Visualizeyour ideasand share themwith others
  19. 19. To Visualize your ideas and share them with othersTeam users investors clients
  20. 20. So you till youFake it make it
  21. 21. What makes a goodPrototype?
  22. 22. QuickYou can create multiple versions fast and iterate even faster!
  23. 23. CheapYou wouldnt mind throwing it away and starting all over again
  24. 24. Favorites Check-in ChatPictures Minimal Contains only core features
  25. 25. TestableYou can put it in front of people and have them try it out (instead of just telling them about it)
  26. 26. MeasurableYou can get the numbers behindwhats working and whats not.
  27. 27. And hopefully fun to create and use
  28. 28. How I DoRapi d + CheapPrototyping* *Without writing code
  29. 29. 1Plan
  30. 30. Define stories,and identify tasks
  31. 31. Create a userflow diagram
  32. 32. Sketch roughinterface screens Photo courtesy of StevenVanwel on Flickr
  33. 33. 2Build Photo courtesy of Mr. T in DC on Flickr
  34. 34. Decide what youwant to prototype Which questions do you want to answer?
  35. 35. Main screen Login screenDesign main screens
  36. 36. Create UI states Update StatusProfile pop-up highlight update
  37. 37. Add user interaction
  38. 38. 3Test
  39. 39. Test several prototypes To get objective feedback
  40. 40. Decide whatto measure To get accurate feedback
  41. 41. Choose theright users To get relevant feedback
  42. 42. Ask them tothink aloud To get constant feedback
  43. 43. Interview them at the end To get even more feedback
  44. 44. 4Refine
  45. 45. Discuss resultswith your team
  46. 46. Integrate findings
  47. 47. Test againwith users
  48. 48. 5Share
  49. 49. Have yourteam playwith theprototype,instead ofwriting longspecificationdocuments
  50. 50. Wh yIp roto type wi th Ke ynote
  51. 51. Design tool withoutfeature creep
  52. 52. clickable Fast SlowLow fidelity High fidelity Proto types
  53. 53. Basic shapesThe ones you need, without the distraction of the ones you dont need
  54. 54. AlignmentandSnapping
  55. 55. Copy StyleVisual K Lstyles K L Quickly share styles across shapes
  56. 56. Masterslides- Less copy/paste- Update multiple pages with asingle change
  57. 57. Hyperlinks Add user interaction without writing code
  58. 58. SlideTransitions
  59. 59. ExportHyperlinks are preser ved!
  60. 60. Test onDeviceWithout doing any extra work
  61. 61. Works withAdobe suite Copy Paste
  62. 62. Embed product demos withinyour presentations
  63. 63. And it costsless than $20
  64. 64. Fi reho se D emo
  65. 65. lden Rule s for5 Go Pro toty pingLean
  66. 66. Dont fall in love with your early ideas
  67. 67. If you cant play with it, its still a fantasy
  68. 68. EVERYTHINGis an experiment
  69. 69. Favor kaizen over perfection
  70. 70. Be a goodstoryteller
  71. 71. Tha nk y ou! Questions

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