Marketing The Distribution Of Your Choice

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In this talk Robyn Berger (Fedora Program Manager)and Amber Graner (Associate Web Editor for Linux New Media) discuss marketing the distribution/project of your choice and how to get started.

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Marketing The Distribution Of Your Choice

  1. 1. Marketing the Distribution of Your Choice with Robyn Bergeron and Amber Graner
  2. 2. What do we mean by Marketing?
  3. 3. Identifying the “Customer” *Satisfying the “Customer” * Keeping the “Customer”
  4. 4. What do we mean by “Customer”?
  5. 5. * Developers ?* Contributors ?* End Users ?
  6. 6. Individual *Team/Project * Corporate
  7. 7. But How?
  8. 8. Identify who your Customer/Users is? * Identify your Distribution? *Target what Level(s) or combination of youll useto Market your Distribution to which User base. (for this talk we are dealing primarily with individual and Team/Projects non-corporate) I
  9. 9. Know Your Distribution1. Whats your “elevator-pitch”
  10. 10. Know Your Distribution1. Whats your “elevator-pitch”2. Know what the Distribution does/stands for?
  11. 11. Know Your Distribution1. Whats your “elevator-pitch”2. Know what the Distribution does/stands for?3. Know what is currently going on for the current release cycle for your distribution?
  12. 12. Know Your Distribution1. Whats your “elevator-pitch”2. Know what the Distribution does/stands for?3. Know what is currently going on for the current release cycle for your distribution?4. Know whats new or at least find out what is new?
  13. 13. Know Your Distribution1. Whats your “elevator-pitch”?2. Know what the Distribution does/stands for.3. Know what is currently going on for the current release cycle for your distribution.4. Know whats new or at least find out what is new.5. Know what resources the distribution has in place for distributing information about thedistribution.
  14. 14. Know Your Distribution1. Whats your “elevator-pitch”?2. Know what the Distribution does/stands for.3. Know what is currently going on for the current release cycle for your distribution.4. Know whats new or at least find out what is new.5. Know what resources the distribution has in place for distributing information about thedistribution.6. Find out what questions users want answered?
  15. 15. Know Your Distribution1. Whats your “elevator-pitch”?2. Know what the Distribution does/stands for.3. Know what is currently going on for the current release cycle for your distribution.4. Know whats new or at least find out what is new.5. Know what resources the distribution has in place for distributing information about thedistribution.6. Find out what questions users what answered.7. Seek Feedback
  16. 16. Know Your Distribution1. Whats your “elevator-pitch”?2. Know what the Distribution does/stands for.3. Know what is currently going on for the current release cycle for your distribution.4. Know whats new or at least find out what is new.5. Know what resources the distribution has in place for distributing information about thedistribution.6. Find out what questions users want answered.7. Seek Feedback8. Adjust Plan based on Feedback and Goals.
  17. 17. Examples of Marketing
  18. 18. Question and Answer
  19. 19. Contact information: Robyn Bergeron: rbergero@redhat.comAmber Graner: agraner@linuxnewmedia.com

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