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Austin webinarpresentation 1
Austin webinarpresentation 1
Austin webinarpresentation 1
Austin webinarpresentation 1
Austin webinarpresentation 1
Austin webinarpresentation 1
Austin webinarpresentation 1
Austin webinarpresentation 1
Austin webinarpresentation 1
Austin webinarpresentation 1
Austin webinarpresentation 1
Austin webinarpresentation 1
Austin webinarpresentation 1
Austin webinarpresentation 1
Austin webinarpresentation 1
Austin webinarpresentation 1
Austin webinarpresentation 1
Austin webinarpresentation 1
Austin webinarpresentation 1
Austin webinarpresentation 1
Austin webinarpresentation 1
Austin webinarpresentation 1
Austin webinarpresentation 1
Austin webinarpresentation 1
Austin webinarpresentation 1
Austin webinarpresentation 1
Austin webinarpresentation 1
Austin webinarpresentation 1
Austin webinarpresentation 1
Austin webinarpresentation 1
Austin webinarpresentation 1
Austin webinarpresentation 1
Austin webinarpresentation 1
Austin webinarpresentation 1
Austin webinarpresentation 1
Austin webinarpresentation 1
Austin webinarpresentation 1
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Austin webinarpresentation 1

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  • 1. Webinars on eXtension.org:<br />Experiences and Evaluation<br />Alice Formiga, Jill Heemstra, Michael Coe<br />eXtension National Conference<br />Austin, Texas<br />June 7, 2010<br />
  • 2. What is a Webinar?<br /><ul><li>Live presentation over the web
  • 3. Powerpoint presentation
  • 4. Opportunity for participants to interact with presenter
  • 5. Participants may also be able to interact with each other</li></li></ul><li>Why present Webinars on eXtension.org?<br /><ul><li>eXtension.org mission
  • 6. Provide valuable and current science-, regulation- and experience-based information
  • 7. Engage Community of Practice members
  • 8. Engage Community of Interest—direct communication with experts
  • 9. Create buzz—attract viewers to eXtension website and resources
  • 10. Solicit feedback on topics of interest
  • 11. Try new technologies to reach audiences, learn what works!</li></li></ul><li>Benefits to LPELC<br /><ul><li>Connections
  • 12. New content
  • 13. Repurpose &amp; remix
  • 14. Traffic
  • 15. Feedback
  • 16. Research</li></li></ul><li>Target Audience of eOrganic Webinars<br /><ul><li>Organic farmers, or farmers in transition
  • 17. Extension agents who serve organic and transitioning farmers, or farmers considering transitioning to organic production
  • 18. Researchers, ag professionals, certifiers</li></li></ul><li>Audience: LPELC Webcasts<br /> <br />
  • 19. Audience: LPELC Webcasts<br /> <br />
  • 20. Selecting technology<br />Criteria<br /><ul><li>Option of listening either via computer speakers or the telephone.
  • 21. Ability to present many webinars
  • 22. Ability to record the webinars and archive them on our site.
  • 23. Automatic registration notices, reminders, and follow-up surveys.</li></ul>Options:<br /><ul><li>Adobe Connect
  • 24. GoToWebinar
  • 25. Other? Ustream, Elluminate...... </li></ul> <br /> <br />
  • 26. GoToWebinar<br />Advantages:<br /><ul><li>Participants can listen via phone or computer speakers (VoIP)
  • 27. Webinars can be recorded
  • 28. Setup and notification features are available
  • 29. Polls and surveys can be conducted during (and after?) the webinar
  • 30. Registration process collects contact and other information about attendees.
  • 31. Recordings can be edited and embedded on eXtension pages.</li></ul>Disadvantages:<br /><ul><li>We have had a variety of technical difficulties
  • 32. Technical support occasionally needed (but it&apos;s free)
  • 33. No interaction among participants (in contrast w/ Adobe Connect)</li></li></ul><li>Adobe Connect<br />Advantages:<br /><ul><li>   Can put presenters on phone (dependable)   but audience listens by VoIP (cheap)
  • 34.    Recordings
  • 35.    Pods (chat, polls, closed captioning)
  • 36.    Easy, dependable</li></ul> <br />Disadvantages:<br /><ul><li>   Lacks built-in registration, reminders
  • 37.    Flash (?)</li></ul>     <br />     <br />
  • 38. Other Software/Hosting Options<br />Many, many, more <br />
  • 39. Selecting topics and presenters<br /><ul><li>Timely organic agriculture topics  (high tunnel construction, tomato grafting)
  • 40. Disease epidemics (late blight of tomato)
  • 41. New regulations (National Organic Program pasture rule)
  • 42. Funding deadlines (EQIP initiative)
  • 43. Farmers with expertise (business planning)</li></ul>Some presenters gave Webinars to fulfill the outreach component of a grant. <br />
  • 44. Webinar Preparation I:<br />Communication with presenters<br /> <br />What we need in advance<br /><ul><li>Description of the webinar
  • 45. Bios of the presenters
  • 46. Photos of the presenters 
  • 47. Photo that exemplifies the Webinar
  • 48. Webinar presentation, including a slide suggesting further resources (esp. eXtension resources)</li></ul>Scheduling a “sound check” (before the Webinar date)<br /><ul><li>Helping presenters learn to connect to the Webinar
  • 49. Discussing hardware</li></ul>Working with multiple presenters<br />
  • 50. Preparation Tips and Advice<br />Flyer &amp; news release     6+ weeks out<br />Segment webcast<br />    10-20 min<br />    Archive mgmt<br /> <br />Continuing ed<br />applications <br />
  • 51. Webinar Preparation II:<br />Sound Check/Practice:<br /><ul><li>Have the presenters connect to the Webinar
  • 52. Use the same computers, phones, etc. that will be used in the presentation
  • 53. Make sure the sound is loud enough
  • 54. Make sure there is no interference
  • 55. Make sure the presenters can hear well
  • 56. Make sure the presenters know how to mute themselves
  • 57. Make they know how to advance slides
  • 58. Prepare them for what to do if something goes wrong
  • 59. If one of the presenters will moderate questions, make sure he or she knows how to do that.</li></li></ul><li>Practice Session Tips &amp; Advice<br />Dry-run<br />    Peer review (?)<br />    Gaps &amp; duplication<br /> <br />Common &quot;mistakes&quot;<br />    Acronyms<br />    Jargon <br />    Charts not explained well<br />    Words instead of pictures<br />
  • 60. Webinar Preparation III<br />Publicity<br /><ul><li>Email lists
  • 61. Newsletters
  • 62. eXtension.org events calendar
  • 63. ATTRA events calendar
  • 64. SARE events calendar
  • 65. Facebook
  • 66. Twitter
  • 67. Presenters’ organizations and contacts
  • 68. Flyer at conferences</li></li></ul><li>Publicity Tips &amp; Advice<br />Audience well-defined [ahead of time]<br /> <br />Develop contact list(s)<br />    Listserv(s)<br />    Pre-registration<br />    Social media<br />Professional organizations as partners<br />    Lend their &quot;name&quot;<br />    Continuing Education<br />Don&apos;t try to please everyone <br />
  • 69. Moderating the Webinar<br /><ul><li>Have more than 1 staff member available if possible for emergencies!
  • 70. Know in advance how to pronounce presenters&apos; names and institutions!
  • 71. Prepare (and screen) questions
  • 72. Provide further resources/links (to eXtension!)
  • 73. Provide links to archived webinars
  • 74. Plug Ask an Expert
  • 75. Mention the evaluation survey
  • 76. Follow-up with some attendees may be necessary</li></li></ul><li>Moderating Questions in GoToWebinar<br />
  • 77. Webcast Archive (LPELC Example)<br /> <br />
  • 78. Archived Webinar: eOrganic example<br />
  • 79. Evaluation Questions<br /><ul><li>Did we reach our intended audience?
  • 80. Would organic farmers listen to our webinars?
  • 81. Was the information useful to them?
  • 82. Was the presentation informative?
  • 83. Would the participants recommend the webinar to others?
  • 84. Was the technical level of the information appropriate?
  • 85. How did our audience learn about the webinar?
  • 86. What can we do better?
  • 87. What other information do participants need?</li></li></ul><li>
  • 88. Evaluation Instruments<br /><ul><li>Follow-up survey
  • 89. Polls during the webinar
  • 90. Registration data
  • 91. GoToWebinar attendee reports
  • 92. Focus group
  • 93. Email feedback</li></li></ul><li>
  • 94.
  • 95.
  • 96.
  • 97.
  • 98.
  • 99. Evaluation Conclusions<br /><ul><li>We have been successful in our outreach efforts at reaching people in different regions of the country. 
  • 100. At least some farmers take time to listen to Webinars
  • 101. We have been able to reach both farmers and extension agents with our Webinars.
  • 102. 85% of those who responded to the survey found the technical level of the presentations to be about right
  • 103. 80% of survey respondents reported that the webinar improved their understanding of the topic, and that they would apply the knowledge gained in their work
  • 104. Our mailing list is our most effective outreach tool
  • 105. Surveys during the webinar will probably result in a higher response rate than follow-up email surveys. </li></li></ul><li>Additional webinar series impact<br /><ul><li>Relationships with Community of Practice
  • 106. Relationships with professionals outside CoP
  • 107. Relationships with CoI</li></ul>Using webinars for other purposes<br /><ul><li>Development of learning modules and courses</li></li></ul><li>
  • 108. LPELC Evaluation<br />&quot;Average&quot; viewer <br />influences 136producers/yr<br />Technical level<br />83%=just right <br />Applied to extension<br />programs, education<br />curricula, policy<br />Engage researchers<br />Our most valuable<br />product (CoI)<br />
  • 109. Future Direction<br />FAQ-V<br />Beginning farmer<br />project--<br />instructional <br />materials<br />Enhance pages<br />Online courses<br />
  • 110. Webinars/Webcasts/Web conferences/Web chats on http://www.eXtension.org<br />  <br />Bee Health <br />Beef Cattle<br />DaireXNET<br />eOrganic<br />Entrepreneurs and their Communities<br />Families Food and Fitness <br />Farm Energy<br />Financial Security for All<br />HorseQuest<br />Livestock and Poultry Environmental Learning Center<br />Niche Meat Processor Assistance Network<br /> <br /> <br /> <br />

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