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Austin webinarpresentation 1 Austin webinarpresentation 1 Presentation Transcript

  • Webinars on eXtension.org:
    Experiences and Evaluation
    Alice Formiga, Jill Heemstra, Michael Coe
    eXtension National Conference
    Austin, Texas
    June 7, 2010
  • What is a Webinar?
    • Live presentation over the web
    • Powerpoint presentation
    • Opportunity for participants to interact with presenter
    • Participants may also be able to interact with each other
  • Why present Webinars on eXtension.org?
    • eXtension.org mission
    • Provide valuable and current science-, regulation- and experience-based information
    • Engage Community of Practice members
    • Engage Community of Interest—direct communication with experts
    • Create buzz—attract viewers to eXtension website and resources
    • Solicit feedback on topics of interest
    • Try new technologies to reach audiences, learn what works!
  • Benefits to LPELC
    • Connections
    • New content
    • Repurpose & remix
    • Traffic
    • Feedback
    • Research
  • Target Audience of eOrganic Webinars
    • Organic farmers, or farmers in transition
    • Extension agents who serve organic and transitioning farmers, or farmers considering transitioning to organic production
    • Researchers, ag professionals, certifiers
  • Audience: LPELC Webcasts
     
  • Audience: LPELC Webcasts
     
  • Selecting technology
    Criteria
    • Option of listening either via computer speakers or the telephone.
    • Ability to present many webinars
    • Ability to record the webinars and archive them on our site.
    • Automatic registration notices, reminders, and follow-up surveys.
    Options:
    • Adobe Connect
    • GoToWebinar
    • Other? Ustream, Elluminate......
     
     
  • GoToWebinar
    Advantages:
    • Participants can listen via phone or computer speakers (VoIP)
    • Webinars can be recorded
    • Setup and notification features are available
    • Polls and surveys can be conducted during (and after?) the webinar
    • Registration process collects contact and other information about attendees.
    • Recordings can be edited and embedded on eXtension pages.
    Disadvantages:
    • We have had a variety of technical difficulties
    • Technical support occasionally needed (but it's free)
    • No interaction among participants (in contrast w/ Adobe Connect)
  • Adobe Connect
    Advantages:
    •    Can put presenters on phone (dependable)   but audience listens by VoIP (cheap)
    •    Recordings
    •    Pods (chat, polls, closed captioning)
    •    Easy, dependable
     
    Disadvantages:
    •    Lacks built-in registration, reminders
    •    Flash (?)
        
        
  • Other Software/Hosting Options
    Many, many, more
  • Selecting topics and presenters
    • Timely organic agriculture topics  (high tunnel construction, tomato grafting)
    • Disease epidemics (late blight of tomato)
    • New regulations (National Organic Program pasture rule)
    • Funding deadlines (EQIP initiative)
    • Farmers with expertise (business planning)
    Some presenters gave Webinars to fulfill the outreach component of a grant.
  • Webinar Preparation I:
    Communication with presenters
     
    What we need in advance
    • Description of the webinar
    • Bios of the presenters
    • Photos of the presenters 
    • Photo that exemplifies the Webinar
    • Webinar presentation, including a slide suggesting further resources (esp. eXtension resources)
    Scheduling a “sound check” (before the Webinar date)
    • Helping presenters learn to connect to the Webinar
    • Discussing hardware
    Working with multiple presenters
  • Preparation Tips and Advice
    Flyer & news release     6+ weeks out
    Segment webcast
        10-20 min
        Archive mgmt
     
    Continuing ed
    applications
  • Webinar Preparation II:
    Sound Check/Practice:
    • Have the presenters connect to the Webinar
    • Use the same computers, phones, etc. that will be used in the presentation
    • Make sure the sound is loud enough
    • Make sure there is no interference
    • Make sure the presenters can hear well
    • Make sure the presenters know how to mute themselves
    • Make they know how to advance slides
    • Prepare them for what to do if something goes wrong
    • If one of the presenters will moderate questions, make sure he or she knows how to do that.
  • Practice Session Tips & Advice
    Dry-run
        Peer review (?)
        Gaps & duplication
     
    Common "mistakes"
        Acronyms
        Jargon
        Charts not explained well
        Words instead of pictures
  • Webinar Preparation III
    Publicity
    • Email lists
    • Newsletters
    • eXtension.org events calendar
    • ATTRA events calendar
    • SARE events calendar
    • Facebook
    • Twitter
    • Presenters’ organizations and contacts
    • Flyer at conferences
  • Publicity Tips & Advice
    Audience well-defined [ahead of time]
     
    Develop contact list(s)
        Listserv(s)
        Pre-registration
        Social media
    Professional organizations as partners
        Lend their "name"
        Continuing Education
    Don't try to please everyone
  • Moderating the Webinar
    • Have more than 1 staff member available if possible for emergencies!
    • Know in advance how to pronounce presenters' names and institutions!
    • Prepare (and screen) questions
    • Provide further resources/links (to eXtension!)
    • Provide links to archived webinars
    • Plug Ask an Expert
    • Mention the evaluation survey
    • Follow-up with some attendees may be necessary
  • Moderating Questions in GoToWebinar
  • Webcast Archive (LPELC Example)
     
  • Archived Webinar: eOrganic example
  • Evaluation Questions
    • Did we reach our intended audience?
    • Would organic farmers listen to our webinars?
    • Was the information useful to them?
    • Was the presentation informative?
    • Would the participants recommend the webinar to others?
    • Was the technical level of the information appropriate?
    • How did our audience learn about the webinar?
    • What can we do better?
    • What other information do participants need?
  • Evaluation Instruments
    • Follow-up survey
    • Polls during the webinar
    • Registration data
    • GoToWebinar attendee reports
    • Focus group
    • Email feedback
  • Evaluation Conclusions
    • We have been successful in our outreach efforts at reaching people in different regions of the country. 
    • At least some farmers take time to listen to Webinars
    • We have been able to reach both farmers and extension agents with our Webinars.
    • 85% of those who responded to the survey found the technical level of the presentations to be about right
    • 80% of survey respondents reported that the webinar improved their understanding of the topic, and that they would apply the knowledge gained in their work
    • Our mailing list is our most effective outreach tool
    • Surveys during the webinar will probably result in a higher response rate than follow-up email surveys.
  • Additional webinar series impact
    • Relationships with Community of Practice
    • Relationships with professionals outside CoP
    • Relationships with CoI
    Using webinars for other purposes
    • Development of learning modules and courses
  • LPELC Evaluation
    "Average" viewer
    influences 136producers/yr
    Technical level
    83%=just right
    Applied to extension
    programs, education
    curricula, policy
    Engage researchers
    Our most valuable
    product (CoI)
  • Future Direction
    FAQ-V
    Beginning farmer
    project--
    instructional 
    materials
    Enhance pages
    Online courses
  • Webinars/Webcasts/Web conferences/Web chats on http://www.eXtension.org
     
    Bee Health
    Beef Cattle
    DaireXNET
    eOrganic
    Entrepreneurs and their Communities
    Families Food and Fitness
    Farm Energy
    Financial Security for All
    HorseQuest
    Livestock and Poultry Environmental Learning Center
    Niche Meat Processor Assistance Network