Webinars on eXtension.org:<br />Experiences and Evaluation<br />Alice Formiga, Jill Heemstra, Michael Coe<br />eXtension N...
What is a Webinar?<br /><ul><li>Live presentation over the web
Powerpoint presentation
Opportunity for participants to interact with presenter
Participants may also be able to interact with each other</li></li></ul><li>Why present Webinars on eXtension.org?<br /><u...
Provide valuable and current science-, regulation- and experience-based information
Engage Community of Practice members
Engage Community of Interest—direct communication with experts
Create buzz—attract viewers to eXtension website and resources
Solicit feedback on topics of interest
Try new technologies to reach audiences, learn what works!</li></li></ul><li>Benefits to LPELC<br /><ul><li>Connections
New content
Repurpose & remix
Traffic
Feedback
Research</li></li></ul><li>Target Audience of eOrganic Webinars<br /><ul><li>Organic farmers, or farmers in transition
Extension agents who serve organic and transitioning farmers, or farmers considering transitioning to organic production
Researchers, ag professionals, certifiers</li></li></ul><li>Audience: LPELC Webcasts<br /> <br />
Audience: LPELC Webcasts<br /> <br />
Selecting technology<br />Criteria<br /><ul><li>Option of listening either via computer speakers or the telephone.
Ability to present many webinars
Ability to record the webinars and archive them on our site.
Automatic registration notices, reminders, and follow-up surveys.</li></ul>Options:<br /><ul><li>Adobe Connect
GoToWebinar
Other? Ustream, Elluminate...... </li></ul> <br /> <br />
GoToWebinar<br />Advantages:<br /><ul><li>Participants can listen via phone or computer speakers (VoIP)
Webinars can be recorded
Setup and notification features are available
Polls and surveys can be conducted during (and after?) the webinar
Registration process collects contact and other information about attendees.
Recordings can be edited and embedded on eXtension pages.</li></ul>Disadvantages:<br /><ul><li>We have had a variety of te...
Technical support occasionally needed (but it's free)
No interaction among participants (in contrast w/ Adobe Connect)</li></li></ul><li>Adobe Connect<br />Advantages:<br /><ul...
   Recordings
   Pods (chat, polls, closed captioning)
   Easy, dependable</li></ul> <br />Disadvantages:<br /><ul><li>   Lacks built-in registration, reminders
   Flash (?)</li></ul>     <br />     <br />
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Austin webinarpresentation 1

  1. 1. Webinars on eXtension.org:<br />Experiences and Evaluation<br />Alice Formiga, Jill Heemstra, Michael Coe<br />eXtension National Conference<br />Austin, Texas<br />June 7, 2010<br />
  2. 2. What is a Webinar?<br /><ul><li>Live presentation over the web
  3. 3. Powerpoint presentation
  4. 4. Opportunity for participants to interact with presenter
  5. 5. Participants may also be able to interact with each other</li></li></ul><li>Why present Webinars on eXtension.org?<br /><ul><li>eXtension.org mission
  6. 6. Provide valuable and current science-, regulation- and experience-based information
  7. 7. Engage Community of Practice members
  8. 8. Engage Community of Interest—direct communication with experts
  9. 9. Create buzz—attract viewers to eXtension website and resources
  10. 10. Solicit feedback on topics of interest
  11. 11. Try new technologies to reach audiences, learn what works!</li></li></ul><li>Benefits to LPELC<br /><ul><li>Connections
  12. 12. New content
  13. 13. Repurpose & remix
  14. 14. Traffic
  15. 15. Feedback
  16. 16. Research</li></li></ul><li>Target Audience of eOrganic Webinars<br /><ul><li>Organic farmers, or farmers in transition
  17. 17. Extension agents who serve organic and transitioning farmers, or farmers considering transitioning to organic production
  18. 18. Researchers, ag professionals, certifiers</li></li></ul><li>Audience: LPELC Webcasts<br /> <br />
  19. 19. Audience: LPELC Webcasts<br /> <br />
  20. 20. Selecting technology<br />Criteria<br /><ul><li>Option of listening either via computer speakers or the telephone.
  21. 21. Ability to present many webinars
  22. 22. Ability to record the webinars and archive them on our site.
  23. 23. Automatic registration notices, reminders, and follow-up surveys.</li></ul>Options:<br /><ul><li>Adobe Connect
  24. 24. GoToWebinar
  25. 25. Other? Ustream, Elluminate...... </li></ul> <br /> <br />
  26. 26. GoToWebinar<br />Advantages:<br /><ul><li>Participants can listen via phone or computer speakers (VoIP)
  27. 27. Webinars can be recorded
  28. 28. Setup and notification features are available
  29. 29. Polls and surveys can be conducted during (and after?) the webinar
  30. 30. Registration process collects contact and other information about attendees.
  31. 31. Recordings can be edited and embedded on eXtension pages.</li></ul>Disadvantages:<br /><ul><li>We have had a variety of technical difficulties
  32. 32. Technical support occasionally needed (but it's free)
  33. 33. No interaction among participants (in contrast w/ Adobe Connect)</li></li></ul><li>Adobe Connect<br />Advantages:<br /><ul><li>   Can put presenters on phone (dependable)   but audience listens by VoIP (cheap)
  34. 34.    Recordings
  35. 35.    Pods (chat, polls, closed captioning)
  36. 36.    Easy, dependable</li></ul> <br />Disadvantages:<br /><ul><li>   Lacks built-in registration, reminders
  37. 37.    Flash (?)</li></ul>     <br />     <br />
  38. 38. Other Software/Hosting Options<br />Many, many, more <br />
  39. 39. Selecting topics and presenters<br /><ul><li>Timely organic agriculture topics  (high tunnel construction, tomato grafting)
  40. 40. Disease epidemics (late blight of tomato)
  41. 41. New regulations (National Organic Program pasture rule)
  42. 42. Funding deadlines (EQIP initiative)
  43. 43. Farmers with expertise (business planning)</li></ul>Some presenters gave Webinars to fulfill the outreach component of a grant. <br />
  44. 44. Webinar Preparation I:<br />Communication with presenters<br /> <br />What we need in advance<br /><ul><li>Description of the webinar
  45. 45. Bios of the presenters
  46. 46. Photos of the presenters 
  47. 47. Photo that exemplifies the Webinar
  48. 48. Webinar presentation, including a slide suggesting further resources (esp. eXtension resources)</li></ul>Scheduling a “sound check” (before the Webinar date)<br /><ul><li>Helping presenters learn to connect to the Webinar
  49. 49. Discussing hardware</li></ul>Working with multiple presenters<br />
  50. 50. Preparation Tips and Advice<br />Flyer & news release     6+ weeks out<br />Segment webcast<br />    10-20 min<br />    Archive mgmt<br /> <br />Continuing ed<br />applications <br />
  51. 51. Webinar Preparation II:<br />Sound Check/Practice:<br /><ul><li>Have the presenters connect to the Webinar
  52. 52. Use the same computers, phones, etc. that will be used in the presentation
  53. 53. Make sure the sound is loud enough
  54. 54. Make sure there is no interference
  55. 55. Make sure the presenters can hear well
  56. 56. Make sure the presenters know how to mute themselves
  57. 57. Make they know how to advance slides
  58. 58. Prepare them for what to do if something goes wrong
  59. 59. If one of the presenters will moderate questions, make sure he or she knows how to do that.</li></li></ul><li>Practice Session Tips & Advice<br />Dry-run<br />    Peer review (?)<br />    Gaps & duplication<br /> <br />Common "mistakes"<br />    Acronyms<br />    Jargon <br />    Charts not explained well<br />    Words instead of pictures<br />
  60. 60. Webinar Preparation III<br />Publicity<br /><ul><li>Email lists
  61. 61. Newsletters
  62. 62. eXtension.org events calendar
  63. 63. ATTRA events calendar
  64. 64. SARE events calendar
  65. 65. Facebook
  66. 66. Twitter
  67. 67. Presenters’ organizations and contacts
  68. 68. Flyer at conferences</li></li></ul><li>Publicity Tips & Advice<br />Audience well-defined [ahead of time]<br /> <br />Develop contact list(s)<br />    Listserv(s)<br />    Pre-registration<br />    Social media<br />Professional organizations as partners<br />    Lend their "name"<br />    Continuing Education<br />Don't try to please everyone <br />
  69. 69. Moderating the Webinar<br /><ul><li>Have more than 1 staff member available if possible for emergencies!
  70. 70. Know in advance how to pronounce presenters' names and institutions!
  71. 71. Prepare (and screen) questions
  72. 72. Provide further resources/links (to eXtension!)
  73. 73. Provide links to archived webinars
  74. 74. Plug Ask an Expert
  75. 75. Mention the evaluation survey
  76. 76. Follow-up with some attendees may be necessary</li></li></ul><li>Moderating Questions in GoToWebinar<br />
  77. 77. Webcast Archive (LPELC Example)<br /> <br />
  78. 78. Archived Webinar: eOrganic example<br />
  79. 79. Evaluation Questions<br /><ul><li>Did we reach our intended audience?
  80. 80. Would organic farmers listen to our webinars?
  81. 81. Was the information useful to them?
  82. 82. Was the presentation informative?
  83. 83. Would the participants recommend the webinar to others?
  84. 84. Was the technical level of the information appropriate?
  85. 85. How did our audience learn about the webinar?
  86. 86. What can we do better?
  87. 87. What other information do participants need?</li></li></ul><li>
  88. 88. Evaluation Instruments<br /><ul><li>Follow-up survey
  89. 89. Polls during the webinar
  90. 90. Registration data
  91. 91. GoToWebinar attendee reports
  92. 92. Focus group
  93. 93. Email feedback</li></li></ul><li>
  94. 94.
  95. 95.
  96. 96.
  97. 97.
  98. 98.
  99. 99. Evaluation Conclusions<br /><ul><li>We have been successful in our outreach efforts at reaching people in different regions of the country. 
  100. 100. At least some farmers take time to listen to Webinars
  101. 101. We have been able to reach both farmers and extension agents with our Webinars.
  102. 102. 85% of those who responded to the survey found the technical level of the presentations to be about right
  103. 103. 80% of survey respondents reported that the webinar improved their understanding of the topic, and that they would apply the knowledge gained in their work
  104. 104. Our mailing list is our most effective outreach tool
  105. 105. Surveys during the webinar will probably result in a higher response rate than follow-up email surveys. </li></li></ul><li>Additional webinar series impact<br /><ul><li>Relationships with Community of Practice
  106. 106. Relationships with professionals outside CoP
  107. 107. Relationships with CoI</li></ul>Using webinars for other purposes<br /><ul><li>Development of learning modules and courses</li></li></ul><li>
  108. 108. LPELC Evaluation<br />"Average" viewer <br />influences 136producers/yr<br />Technical level<br />83%=just right <br />Applied to extension<br />programs, education<br />curricula, policy<br />Engage researchers<br />Our most valuable<br />product (CoI)<br />
  109. 109. Future Direction<br />FAQ-V<br />Beginning farmer<br />project--<br />instructional <br />materials<br />Enhance pages<br />Online courses<br />
  110. 110. Webinars/Webcasts/Web conferences/Web chats on http://www.eXtension.org<br />  <br />Bee Health <br />Beef Cattle<br />DaireXNET<br />eOrganic<br />Entrepreneurs and their Communities<br />Families Food and Fitness <br />Farm Energy<br />Financial Security for All<br />HorseQuest<br />Livestock and Poultry Environmental Learning Center<br />Niche Meat Processor Assistance Network<br /> <br /> <br /> <br />

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