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Social Media Marketing for small businesses
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Social Media Marketing for small businesses

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This is a Lunch and Learn presentation about Social Media Marketing for Small Businesses. The event was hosted by AlphaGraphics in North Liberty, IA

This is a Lunch and Learn presentation about Social Media Marketing for Small Businesses. The event was hosted by AlphaGraphics in North Liberty, IA

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  • First, I want to say, I’m not an expert in social media. The tools and methods change so fast that — every day it’s different and I learn new things constantly. I don’t think I’ll ever be an expert. Each day you get just get better. I really just started playing around with social media. It fascinated me and once I started talking about it with people, they would say, “why don’t you do it” - so I did. Now, I have 6 brands that I’m responsible for and my work is split 85/15. Social media being the 85% of my time. This graphic on the screen shows the different hats you wear as a social media manager. A Producer, a commentator, a gatherer, a joiner, and an observer.
  • I start each morning on the hunt for fresh content. I few of my favorite sites are Alltop, which is quick and easy site to run through, another one is the Social Media Examiner, they always have great topics and loads of information, I go to Hubspot for webinars, Mashable.com for the latest news, and Smart Brief on Social Media - mixes in business cases. And learning through others makes it more real for me and I enjoy reading about success stories. With 6 different brands to build and share, I find myself talking about many different things. Gluten-free recipes, tools, movies, news, jewelry, printing, and even pets. And each day is different. Each fan page has it’s own story and audience. One of my clients is Breads From Anna, she sells gluten-free mixes. That audience is made up of people who are gluten intolerant, some have celiac disease, food allergies, or are diabetic. I’ve had to study-up on all these conditions before talking about it on their fan page or twitter.
  • #1- Be genuine, generous, and grateful. Build your rep by sharing information, thoughts, and tips. The longer you are out there blogging or posting or tweeting, you will gain a presence on the internet. #2- Schedule time to do your social media. Start small and then increase it as you need to. Frequency is good and getting in the habit of doing it daily — is half the battle. #3 - Use tools that save time…Hootsuite is one that I love…I have all 6 brands in one spot. I can tweet, post and even check my Linkedin account. You can create columns for keywords and schedule tweets ahead of time. That feature I really like. TweetDeck is another… #4- Give customers ownership- find out what matters. Encourage your fans and followers to share. You will find out amazing and valuable things from your customers that you might never had before. #5 - Contests! Be creative. Give stuff away! Make it fun! Tweeting about it multiple times. And then showcasing your winners. An example of a contest that I thought was engaging and fun, is one we did with AlphaGraphic Fans. We did trivia questions about North Liberty and printing every day in May and held a drawing at the end of each week. Winners received a $15 gift certificate at a local restaurant. We got tons of engagement and had a great time with our Fans answers. (Repeat tips) So, #1…
  • #6- Create fascinating and enchanting content (Guy Kawaski) People will follow you based on your ability to share fascinating content. You will become the go-to person for sharing these links that inspire, make them laugh, educate them, or just entertain. #7- Don’t reinvent, observe what others are doing and what is working for them, and use it! #8- Stats are good. Facebook has a link called “insights” and it has a Total Fan graph (like above), Demographic info, and Post quality info - just to name a few. These are good to review and see who your audience is? How many men and women, how old they are? This can help you with topics to discuss and also see what is not working. #9- Content isn’t just text. Add photos of products and video demonstrations. The more variety of things, the better. #10- Don’t try and do it all! Pick a type of social media that works for you and stick with it. Maybe, start with a blog or a fan page and see how it goes. You can always build on to your strategy by adding more later. (Review tips) So #6
  • As you can see from these stats, social media is growing at a rapid rate. The information was collected from Socialnomics (a social media blog), Marketing Professionals: Marketing Resources for Marketing Professionals, and NewSalesEconomy.com.
  • (Read bullets first) And social media’s reach and influence is hard to ignore. The information was collected from HubSpot.com
  • My point of telling you all these things is to show the power of your Friends and Followers. They are your best brand advocates and they will help you spread the word about your business. The information was collected from Socialnomics (a social media blog), Marketing Professionals: Marketing Resources for Marketing Professionals, and NewSalesEconomy.com.
  • Each of you have knowledge of your industry and that can be shared in a blog. So, start a blog and share your knowledge! Start a Facebook Page. It is another way to drive traffic to your web site, share your insights, communicate with your customers. Try tweeting. Once you witness one of the links getting shared and retweeted across the twittisphere, you will see the possibilites. By the way, the graphic on the screen is of how a tweet spreads.(I thought the picture looked sort of cool too.) At the center, are the first tweets by the founders of twitter, Evan Williams and Jack Dorsey. It’s also very important to support your social media strategy with outbound marketing efforts!

Social Media Marketing for small businesses Social Media Marketing for small businesses Presentation Transcript

  • Social Media Marketing
    • For Small Businesses
  • Intro…
    • Angie Kellogg, Owner of CARIGRAPHICS
    • I’m from Iowa City since 1985
    • Went to The University of IA to be a designer
    • Started CARIGRAPHICS in 1994 - as a design company
  • Story…
    • Not an expert - always learning more
    • I fell into social media - it started as a hobby
    • Now, I have 6 brands
    • Work is split 85/15 (social media/design)
  • Daily…
    • Daily, the search is ON!
    • I find myself talking about many different topics…
    • Gluten-free recipes, tools, movies, news, jewelry, printing, and pets
    • It is constantly changing - but I like that
  • It’s all about sharing
    • Today, I want to give you some tips I’ve learned
    • Some tips that I’ve learned from others
    • Some facts about social media marketing - that are pretty incredible
    • And, what I recommend
  • Tips I’ve learned…
    • #1- Build your reputation
    • #2- Schedule time for social media
    • #3- Use tools that save time
    • #4- Give customers ownership - find out what matters to them
    • #5- Make it fun - start a contest
  • Tips from others…
    • #6- Create fascinating and enchanting content (Guy Kawasaki)
    • #7- Don’t reinvent, observe
    • #8- Review stats, find what works
    • #9- Content isn’t just text
    • #10- Don’t try to do it all!
  • Facts about social media…
    • Over 50% of the world’s population is under 30 years old, 96% of them have joined a social network
    • Years to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…
    • Facebook added over 200 million users in less than a year
    • Over 300,000 businesses have a presence on Facebook and roughly 1/3 of these are small businesses.
  • Blogs are good…
    • There are over 200,000,000 Blogs
    • Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
    • 25% of search results for the World’s Top 20 largest brands are links to user-generated content
    • 78% of consumers trust peer recommendations, Only 14% trust advertisements
  • Brand advocates…
    • Facebook has more than 400 million active users
    • 50% of FB’s active users log on in any given day
    • Average user has 130 Friends
    • People spend over 500 billion minutes per month on Facebook
  • My best advice…
    • Start as soon as you can
    • First in your industry to participate - means great rewards
    • You’re customers will love you even more
    • Great way to reach a new customer base
  • Get social - have a plan!
    • Start a blog - share your knowledge
    • Create a Fan Page for your business - have fun
    • Start tweeting - gain followers, customers, feedback, and brand awareness
    • Support your social media strategy with outbound marketing efforts
  • Questions? The information was collected from Socialnomics (a social media blog), Marketing Professionals: Marketing Resources for Marketing Professionals, and NewSalesEconomy.com.
  • Contact Info Email: [email_address] Facebook: www.facebook.com/CARIGRAPHICS Twitter: www.twitter.com/CARIGRAPHICS