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Product placement akib
Product placement akib
Product placement akib
Product placement akib
Product placement akib
Product placement akib
Product placement akib
Product placement akib
Product placement akib
Product placement akib
Product placement akib
Product placement akib
Product placement akib
Product placement akib
Product placement akib
Product placement akib
Product placement akib
Product placement akib
Product placement akib
Product placement akib
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Product placement akib

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  • 1. InMovieProductPlacements. LOGO
  • 2. IN Movie Product Placement.“There is nothing accidental in a frame of a movie Like“Bodyguard 2011” & “Don 2006.” LOGO
  • 3. Inclusion of branded products, logos, or insignia in a movie is called PVPPlug versus Placement: a “plug” is an on-camera mention of a brand, usually delivered by a celebrity. Placement usually integrates a brand into a scene or story line. LOGO
  • 4. Brand placement had a significant effect on brand image.Placements can be effective even if they are not consciously recalledAbout 70% of visual exposures are less than five seconds. LOGO
  • 5. How It works? This may seem a bit confusing, but really, its quite simple. The majority of us are getting tired of ads. Todays consumer is inundated with advertising everywhere: billboards, magazines, buses, newspapers, the Internet... And these are just the usual suspects. More and more ad-space is popping up every day. From people walking down the street wearing signs, to flyers on our cars and in our mailboxes-- we see ads all day. When its a product placement. Once mainly found only on the big screen, product placement has been making quite a few appearances on TV .In this article, well explain what product placement is and examine how it is used in movies, television. LOGO
  • 6. Types of placementsVisual: a branded product serves as a prop in the scenery or backgroundAudible: A character refers to a brand by nameUse: A character uses a productIntegrated: the brand is integrated into the story line.  Integrated placements are the most effectiveVirtual placements: (digitally added after the fact)Lets see some of Examples!!!. LOGO
  • 7. Audi Q7 – Bodyguard2011.(type- Visual). LOGO
  • 8. Some More Stills!. LOGO
  • 9. Audi Q7 Audible & visual LOGO
  • 10. Sony Vaio Laptop(type- visual & integral.) LOGO
  • 11. Some More Stills from movie. LOGO
  • 12. Sony Laptop(Integral & visual) LOGO
  • 13. Blackberry Mobile!(type-visual) LOGO
  • 14. BlackBerry Mobile(audible Type) LOGO
  • 15. BlackBerry(Audible & integral) LOGO
  • 16. Don 2006. LOGO
  • 17. Motorola Phone (type- visual) LOGO
  • 18. Motorola phone(integral &visual type) LOGO
  • 19. Oakley Sunglasses (Type – visual) LOGO
  • 20. THANK YOU!PRESENTATION BY: AKIB SIDDIQUI FU1, 02. LOGO

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