Marketing analysis - iphone vs blackberry


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Marketing analysis - iphone vs blackberry

  2. 2. Iphone Marketing. The Apple Iphone is an outstanding product. The touch user interface and the sleek design by Jonathan Ive make it a true masterpiece of technology and design. The Iphone is not only a mobile phone, it is a product in between a mobile phone and a laptop computer. Even calling it a Smartphone is not enough. The first generation Iphone was launched in the US on June 29, 2007. Product, Strategy, Communications and
  3. 3. Iphone Marketing Strategy. The pipeline of new products which came out from Apple in the last years is impressive, and overwhelming. In 2007, with the successful launch of the Iphone, Apple has marked another milestone in its development and growth. And moreover, the Iphone enters the market of mobile phones - a market which is mature, and saturated. Nonetheless, Apple has been able to develop a revolutionary product, and to change the paradigm in the mobile phone market.
  4. 4. Iphone - Dummy Model
  5. 5. Iphone SWOT Analysis Strengths Weaknesses•Innovative – The Iphone has an innovative •Image – The brand is not targetedtouch screen that is patented and unmatched by towards business people, whichany other mobile product today. most smart phones have targeted.•Quality – The Iphone has one of the brightest •Price – Apple does not yet offerand most scratch resistant screens in the lower priced models for more costmarket. conscious consumers•Ease-of-Use – The all-new touch screeninterface making operations extremely intuitive. Opportunities Threat•Increasing demand and expansion to a •Increased competitionnew target segment •Downward pricing•Upgradeable•Partnerships – Apple can collaborate with pressuremany powerful global mobile phone •Difficulty expanding intocompanies to flood the market with Iphone Asian market
  6. 6. BB Marketing. BlackBerry is a line of mobile email and Smartphone devices developed and designed by Canadian company Research in motion (RIM) since 1999. They are primarily known for to send and receive (push) email and instant messages while maintaining a high level of security .Blackberry devices support a large variety of instant messaging features, including BlackBerry Messenger. BlackBerry commands a 11.7% share of worldwide Smartphone sales, making it the fourth most popular device manufacturer
  7. 7. BlackBerry BlackBerry MessengerBlackBerry devices use the proprietary Blackberry messenger, also known as BBM, software for sending and receiving encrypted instant messages, voice notes, images and videos via BlackBerry PIN. There are more then 60Blackberry Models in the Market.
  8. 8. Blackberry – Dummy Model
  9. 9. BB SWOT Analysis Strengths Weaknesses-Growing brand image and brand -Dependence on fewloyalty customers-Strong financial performance in the business and-Strong research and governmentdevelopment segments -Issues with product supply Opportunities Threat-Positive outlook for -Declining average sellingSmartphones price-Fastest growing company in the -Increased competition inworld Smartphone segment -Involvement in legal issue
  10. 10. BB v/s Iphone.
  11. 11. BB bold 9900 v/s Iphone 4S.Model Apple Iphone 4s BB Bold 9900 M. New Model New Model StatusScreen 3.5 inches, 640 x 960 pixels, Ambient light 2.8 inches, 640 x 480 pixelssize sensorScreen LED-backlit IPS TFT, touchscreen, 16M colors Touch screen TFTColorQWERTY- No YesKeyboardInternal 16/32/64 GB storage 8GB storage, 768 MB RAMMemoryM.Expsn - microSD (up to 32GB)Battery Li-Po 1420mAh Li-Ion 1230 mAhTypeTkTm Up to 14 h (2G) / Up to 8 h (3G) 2G : Up to 390 min / 3G : Up(min) to 350 min
  12. 12. Entertainment Games Downloadable, incl. motion- Yes + downloadable basedVideo Support H.264 video up to 1080p, MPEG-4, MP4/WMV/H.263/H.264 Motion JPEG (M-JPEG) player Video mirroring and video out support.Audio Support AAC (8 to 320 Kbps), Protected AAC MP3/e AAC+/WMA player (from iTunes Store), HE-AAC, MP3 (8 to 320 Kbps), MP3 VBR.Polyphonic Yes YesMP3 Yes YesFMRadio No No
  13. 13. Bluetooth Yes, v4.0 with A2DP Yes, v2.1 with A2DP, EDRConnectivity & messaging.Infrared No No(IrDA)USB port Yes YesEDGE Yes YesSupport Yes Yes3GGPRS Yes YesWIFI Wi-Fi 802.11 b/g/n Wi-Fi 802.11 b/g/n, dual-band, Wi-Fi hotspotHSDPA HSDPA, 14.4 Mbps; HSUPA, 5.8 HSDPA 14.4Mbps, HSUPA MbpsGPS Yes YesHotspot Yes YesNFC No NoSupportData cable v2.0 microbus v2.0SMS Yes YesMMS Yes YesEmail Yes Email, Push EmailInstant Yes Yes
  14. 14. Thank You!. Information Collected from:- Wikipedia. Google – For images.
  15. 15. Presentation by -Akib Siddiqui.