Public Relations
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Public Relations






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Public Relations Public Relations Presentation Transcript

  • Unit 6 – Chapter 17 Promotional Strategies and Concepts 17.3 Public Relations
  • Warm-up
    • Why is a company interested in Public Relations?
  • Overview
    • Review Exit Slip from Tuesday
    • Go over Sales Promotion Homework
    • Public Relations (PR)
    • PR Reading Activity
  • Public Relations
    • What is Public Relations?
      • Promotions that benefit the community and generate positive publicity toward the company and its products
  • Public Relations
    • Customer Relations
    • Employee Relations
    • Community Relations
  • Customer Relations
    • Customer Relations
      • Good communication between employees and customers because it is vital in promoting a favorable business image
  • Customer Relations
    • Customer Advisory Board
      • Panels of consumers who make suggestions about products and businesses
    • Customer Affairs Specialist
      • Design programs to reflect customer needs for information on topics such as nutrition, health and wellness, and product safety
  • Employee Relations
    • Employee Relations
      • When the public relations staff work with management and employees to design programs that foster positive attitudes
  • Community Relations
    • Community Relations
      • Refers to the activities that a business uses to acquire or maintain the respect of the community
  • Role of the Public Relations Specialist
    • Writing News (Press) Release
      • A prewritten story about a company that is sent to the various media
    • Press Kit
      • A folder containing articles, news releases, feature stories, and photographs about a company, product or person
    • Press Conference
      • A meeting in which a business or organization invites the media members to hear an announcement about a newsworthy event
    • YouTube - Public Relations Managers - Career Profile
  • Reading Activity
    • 8 Minutes - 6 Questions
    • DIRECTIONS: There is one passage in this test. Each passage is followed by several questions. After reading a passage, choose the best answer to each question and fill in the corresponding oval on you answer document. You may refer to the passage as often as necessary.
  • Review Press Kits
    • Information it might contain:
    • News/Press Release
    • Features Stories
    • Product Sample
    • Photographs/Artwork
  • Exit Slip
    • 1. What is a press/news release?
    • 2. What is the role of a Public Relations Specialist?
    • 3. What are two things that should be included in a press release?
    • 4. Why is public relations important to a company?