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C:\Fakepath\Advertising Ppt   Observation C:\Fakepath\Advertising Ppt Observation Presentation Transcript

  • Advertising Principles of Marketing A
  • Warm-up
    • How does advertising influence consumer buying decisions?
  • Agenda
    • Review test
    • Developing Print Advertisements
    • Group Activity
    • Written Brochure Due Friday
    • Price and Place Due Friday
  • Print Advertisements
    • Four key elements of an advertisement
      • Headline
      • Copy
      • Illustration
      • Signature
  • Print Advertisements
    • Headline
      • The saying that gets the readers attention, arouses their interest by providing a benefit, and leads them to read the rest of the ad.
  • Print Advertisements
    • Headline examples
  • Print Advertisements
    • Copy
      • The selling message in a written advertisements
  • Print Advertisements
    • Copy examples
  • Print Advertisements
    • Illustration
      • The photograph or drawing used in a print advertisement
  • Print Advertisements
    • Illustration examples
  • Print Advertisements
    • Signature
      • Brand mark, or logo that is the identification symbol for the business or product
  • Print Advertisements
    • Signature examples
  • Group Activity
    • Your group will be given 3 advertisements. For each advertisements, on a separate sheet of paper, write down the four parts of the ad (Headline, Copy, Illustration, Signature).
    • Pick a speaker and recorder
    • Turn in one paper for the group
    • Use participation cards
    • Pick one ad to share with the class.
  • References:
    • http://www.wkjeeps.com/photos/premiere_night_01.jpg
    • http://4.bp.blogspot.com/_4vQtR30tlCw/SCJ0eOZrl4I/AAAAAAAACsA/Kh35fvHgIdQ/s400/CoachAd+copy.jpg
    • http://farm4.static.flickr.com/3185/3079298820_0d6a6f8883.jpg
    • http://necreative.typepad.com/.a/6a00e00984da408833011169005164970c-500wi
    • http://practicalramblings.files.wordpress.com/2008/03/come1.gif
    • http:// www.commercialsihate.com/print/snapple.jpg
    • http://www.gm-volt.com/c/volt_ad.jpg