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Advertising Principles of Marketing A
Warm-up <ul><li>How does advertising influence consumer buying decisions? </li></ul>
Agenda <ul><li>Review test </li></ul><ul><li>Developing Print Advertisements </li></ul><ul><li>Group Activity </li></ul><u...
Print Advertisements <ul><li>Four key elements of an advertisement </li></ul><ul><ul><li>Headline </li></ul></ul><ul><ul><...
Print Advertisements <ul><li>Headline </li></ul><ul><ul><li>The saying that gets the readers attention, arouses their inte...
Print Advertisements <ul><li>Headline examples </li></ul>
Print Advertisements <ul><li>Copy </li></ul><ul><ul><li>The selling message in a written advertisements </li></ul></ul>
Print Advertisements <ul><li>Copy examples </li></ul>
Print Advertisements <ul><li>Illustration </li></ul><ul><ul><li>The photograph or drawing used in a print advertisement </...
Print Advertisements <ul><li>Illustration examples </li></ul>
Print Advertisements <ul><li>Signature </li></ul><ul><ul><li>Brand mark, or logo that is the identification symbol for the...
Print Advertisements <ul><li>Signature examples </li></ul>
Group Activity <ul><li>Your group will be given 3 advertisements.  For each advertisements, on a separate sheet of paper, ...
References: <ul><li>http://www.wkjeeps.com/photos/premiere_night_01.jpg </li></ul><ul><li>http://4.bp.blogspot.com/_4vQtR3...
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C:\Fakepath\Advertising Ppt Observation

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Transcript of "C:\Fakepath\Advertising Ppt Observation"

  1. 1. Advertising Principles of Marketing A
  2. 2. Warm-up <ul><li>How does advertising influence consumer buying decisions? </li></ul>
  3. 3. Agenda <ul><li>Review test </li></ul><ul><li>Developing Print Advertisements </li></ul><ul><li>Group Activity </li></ul><ul><li>Written Brochure Due Friday </li></ul><ul><li>Price and Place Due Friday </li></ul>
  4. 4. Print Advertisements <ul><li>Four key elements of an advertisement </li></ul><ul><ul><li>Headline </li></ul></ul><ul><ul><li>Copy </li></ul></ul><ul><ul><li>Illustration </li></ul></ul><ul><ul><li>Signature </li></ul></ul>
  5. 5. Print Advertisements <ul><li>Headline </li></ul><ul><ul><li>The saying that gets the readers attention, arouses their interest by providing a benefit, and leads them to read the rest of the ad. </li></ul></ul>
  6. 6. Print Advertisements <ul><li>Headline examples </li></ul>
  7. 7. Print Advertisements <ul><li>Copy </li></ul><ul><ul><li>The selling message in a written advertisements </li></ul></ul>
  8. 8. Print Advertisements <ul><li>Copy examples </li></ul>
  9. 9. Print Advertisements <ul><li>Illustration </li></ul><ul><ul><li>The photograph or drawing used in a print advertisement </li></ul></ul>
  10. 10. Print Advertisements <ul><li>Illustration examples </li></ul>
  11. 11. Print Advertisements <ul><li>Signature </li></ul><ul><ul><li>Brand mark, or logo that is the identification symbol for the business or product </li></ul></ul>
  12. 12. Print Advertisements <ul><li>Signature examples </li></ul>
  13. 13. Group Activity <ul><li>Your group will be given 3 advertisements. For each advertisements, on a separate sheet of paper, write down the four parts of the ad (Headline, Copy, Illustration, Signature). </li></ul><ul><li>Pick a speaker and recorder </li></ul><ul><li>Turn in one paper for the group </li></ul><ul><li>Use participation cards </li></ul><ul><li>Pick one ad to share with the class. </li></ul>
  14. 14. References: <ul><li>http://www.wkjeeps.com/photos/premiere_night_01.jpg </li></ul><ul><li>http://4.bp.blogspot.com/_4vQtR30tlCw/SCJ0eOZrl4I/AAAAAAAACsA/Kh35fvHgIdQ/s400/CoachAd+copy.jpg </li></ul><ul><li>http://farm4.static.flickr.com/3185/3079298820_0d6a6f8883.jpg </li></ul><ul><li>http://necreative.typepad.com/.a/6a00e00984da408833011169005164970c-500wi </li></ul><ul><li>http://practicalramblings.files.wordpress.com/2008/03/come1.gif </li></ul><ul><li>http:// www.commercialsihate.com/print/snapple.jpg </li></ul><ul><li>http://www.gm-volt.com/c/volt_ad.jpg </li></ul>
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