Advertising Ppt Observation

Advertising Principles of Marketing A

Warm-up
How does advertising influence consumer buying decisions?

Agenda
Review test
Developing Print Advertisements
Group Activity
Written Brochure Due Friday
Price and Place Due Friday

Print Advertisements
Four key elements of an advertisement
Headline
Copy
Illustration
Signature

Headline
The saying that gets the readers attention, arouses their interest by providing a benefit, and leads them to read the rest of the ad.

Headline examples

Copy
The selling message in a written advertisements

Copy examples

Illustration
The photograph or drawing used in a print advertisement

Illustration examples

Signature
Brand mark, or logo that is the identification symbol for the business or product

Signature examples

Group Activity
Your group will be given 3 advertisements. For each advertisements, on a separate sheet of paper, write down the four parts of the ad (Headline, Copy, Illustration, Signature).
Pick a speaker and recorder
Turn in one paper for the group
Use participation cards
Pick one ad to share with the class.

References:
http://www.wkjeeps.com/photos/premiere_night_01.jpg
http://4.bp.blogspot.com/_4vQtR30tlCw/SCJ0eOZrl4I/AAAAAAAACsA/Kh35fvHgIdQ/s400/CoachAd+copy.jpg
http://farm4.static.flickr.com/3185/3079298820_0d6a6f8883.jpg
http://necreative.typepad.com/.a/6a00e00984da408833011169005164970c-500wi
http://practicalramblings.files.wordpress.com/2008/03/come1.gif
http:// www.commercialsihate.com/print/snapple.jpg
http://www.gm-volt.com/c/volt_ad.jpg

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Advertising Ppt Observation

by akdm28

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