ppt made by me and sneha and this ppt was the best in college...and one of my favorite ppt....

1. SUSTANABLITY OF MANUFACTRING PRACTICES
AND INITITAVIES BY MARUTI SUZUKI INDIA LTD
Presented by :
Akash Tyagi
Sneha Bajaj

2. INTRODUCTION TO THE CASE
Automobile sector-Maruti Suzuki India Limited
• Competitive pressures to reduce cost.
• Automakers are driven towards resource
productivity.
• Minimisation of wastage to achive economies of
scale.
• Importance of being sustainable in present.
• Established in 1981
• Promotes energy conservation-
reduce, reuse and recycle.

3. STATERGIC PARTNERS
 MARUTI DRIVING
SCHOOL
 MARUTI FINANCE
 MARUTI TRUE
VALUE
 MARUTI GENUINE
ACCESORIES MGA

4. SUSTAINIBILITY
o Important as the raw materials are finite
and demand is increasing.
o Deals with continuous advancement in
all areas.
o Needs transformations in manufacturing
system.
o Depends upon the will of an organization

5. MANUFACTURING

6. RESOURCE ALLOCATION
o MSIL has reduced electricity
consumption by 20%.
o Concept of end-of-life-vehicles(ELVs).
o MSIL also run program to reduce part by
1 gm.
o MSIL has also reduced water
consumption by 46% landfill wastage by
67%.
o It is following a policy of zero discharge.

7. MARKET SHARE

8. Brand name
Brand positioning
Distribution network
Loyal customer base
Poor man’s brand
Government support Low interior quality
Lack of experience
with foreign market
Big market
Increasing prices
Untapped SUV
New entrants
segment
Shift in preference
Can launch electric
cars Changing emission
norms
Economic growth

9. ECONOMIC MODEL

10. COMPETITORS STRATEGY
Lower cost Differentiation
Cost Differentiation
Broad
Target leadership
Narrow
Target
Focus
Cost Focus Differentiation

11. COMPETITORS STRATEGY
 Unique concessions from the government
 Indigenous sourcing of components
 Fully depreciated plant
 High labor productivity
 Introducing new models

12. STARS
QUESTION
Swift MARKS
Ertiga
Swift Cervo
Dzire DOGS
CASH
COWS Omni
Alto Grand
Wagon R Vitara

14. How can MUL Differentiate its promotional campaign
between its new and pre-owned / used car markets?
 Teacher Plus, Defense, PSU, etc. Schemes
 “Change Your Life” Campaign
 Introductory prices
 “Corporate Offers & Exchange Bonus
 “Do se Chaar” offer
 Maruti “True Value” offer

15. Q: Refering to the availability of pre-owned cars, an industry
analyst said, “If the customer get a santro or wagon R for the
prices of an 800, why would he prefer the small car?” In light of
this statement, how can MUL differentiate its promotional
campaigns between its new and pre-owned/used car market?
A:
 Maruti should launch advertising campaign to arouse feeling in you or
reminding your dreams of a new car
 It should give a customized car
 Should introduce peace of mind concept in advertisement campaign
o It may use promotional campaign to reduce perceived risk in the mind of
customer regarding pre-owned cars
o promotional campaign which enlighten warranty given in pre-owned cars

16. CONCLUSION
The smarter will certainly will be next leader, but till then...Maruti
Suzuki will going to the brand .
Things are now changing with LPG polices and disinvestment; the
real competitions has already began.
MSIL had a prime objective to meet the growing demand of a
personal mode of transport