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Nivea For Man Marketing Plan for Re Lunch the Product
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Nivea For Man Marketing Plan for Re Lunch the Product

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Its' all about Nivea"s Marketing Plan.

Its' all about Nivea"s Marketing Plan.
Its' PPT during class presentation, If i have committed any mistake you can cross check it.

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Nivea For Man Marketing Plan for Re Lunch the Product Nivea For Man Marketing Plan for Re Lunch the Product Presentation Transcript

  • PRESENTATION ON CASE STUDY NIVEA PRESENTED BY: Akash Mishra-09RM017 IMIS, Bhubaneswar.
  • INTRODUCTION
    • In 1980 Beiersdorf, the international company owns NIVEA, and launched its NIVEA FOR MEN range internationally.
    • It was the first balm on the market that did not contain alcohol, which can irritate the skin.
    • In 1993, NIVEA FOR MEN developed a fuller range of male skincare products.
    • In 1998 The NIVEA FOR MEN brand was re-launched in UK.
  • Business plan for the re-launch on NIVEA Product
  • Marketing plan for the re-launch on NIVEA Products
    • SWOT Analisys.
    • Setting Objectives.
    • Marketing Strategy.
    • Promotions by NIVEA
  • Marketing plan for the re-launch on NIVEA Product Strength:
  • Marketing plan for the re-launch on NIVEA Product Weakness:
  • Marketing plan for the re-launch on NIVEA Product Opportunity:
  • Marketing plan for the re-launch on NIVEA Product Threats:
  • Marketing plan for the re-launch on NIVEA Product Setting Objectives: SMART Objectives Increase Market Share Increase Earning Full-fill customer’s wishes Strong Position
  • Marketing plan for the re-launch on NIVEA Product Marketing Strategy:
  • Marketing plan for the re-launch on NIVEA Product Promotions By NIVEA: 1980: In Magazines, Product Sampling 1990: In Magazines, Product Sampling + Radio, TV , Press Advertisings 2000: In Magazines, Product Sampling, Radio, TV , Press Advertisings + Experiential Marketing . (Emotional connection between customer & Brand) E.g.: Power League (Foot Ball Match => Positive male image) Also in websites .
  • Conclusion:
    • The marketing plan is a cycle that begins and ends with evaluation.
    • Continuous evaluation helps the marketing team to focus on modifying or introducing new activities to achieve objectives.
  • Questions: