How do people find information about your products? Typing the exact URL into the browser window Going to a website and then trying to navigate to their content Using a website’s internal search feature Following a link or book mark Asking a friend Using a search engine - where will this take them?
What does it deliver? Enable real Enterprise Content Strategy: Coordinate global messaging / branding Ensure messaging across content creation teams Provide actionable analytics Empower deployment of SEO strategy
Summary Connect Marketing, Engineering, Technical Publications and Support in one user experience Engage with your customers and tailor your content to them