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  • 1. International marketing andthe Asia-Pacific Region
    Developments, opportunities, and
    research issues
  • 2. Introduction
    This study highlights international
    marketing developments, opportunities, and research issues that warrant closer attention.
    International marketing research
    considerations pertaining to the Asia-Pacific Region are explored in each section, as well as in the conclusions.
  • 3. Summary
    Over the last two decades an increasing number of Asian economies have adopted
    new economic policies that have bolstered their presence in the global marketplace.
    This development has received a great deal of press coverage and academicians are demonstrating greater interest in pursuing Asia-specific projects.
  • 4. .
    Furthermore, Asian markets include the two most populous nations of the world, which possess over one-third of the world’s population as well as enormous natural and human resources
    Technological innovations
    Eg:NTTDoCoMo has been a clear leader in developing and marketing online telephones.
  • 5. Findings
    Figure 1.
    The influence of IT
    penetration on the
    growth of global
  • 6. Conclusion
    A key strength in Asian business practice is reliance on personal and business
    relationships and networks to accomplish business tasks and consummate transactions.
    For example, local brands such as Legend Computers in China, in addition to having the ability to more easily adapt to local needs, tastes, and culture, have a significant competitive advantage over MNCs owing to their local relationships and networks.
  • 7. References
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    Einhorn, B., Roberts, D. and Crockett, R.O. (2003), “Winning in China”, BusinessWeek, January.
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  • 8. CONTD…………………………..
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  • 9. CONTD…………...............................
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