International marketing andthe Asia-Pacific Region Developments, opportunities, and research issues PRESENTER AAKASH KUMAR ABHISHEK AGGRAWAL AKASH AGRAWAL
Introduction This study highlights international marketing developments, opportunities, and research issues that warrant closer attention. International marketing research considerations pertaining to the Asia-Pacific Region are explored in each section, as well as in the conclusions.
Summary Over the last two decades an increasing number of Asian economies have adopted new economic policies that have bolstered their presence in the global marketplace. This development has received a great deal of press coverage and academicians are demonstrating greater interest in pursuing Asia-specific projects.
. Furthermore, Asian markets include the two most populous nations of the world, which possess over one-third of the world’s population as well as enormous natural and human resources Technological innovations Eg:NTTDoCoMo has been a clear leader in developing and marketing online telephones. .
Findings Figure 1. The influence of IT penetration on the growth of global e-commerce
Conclusion A key strength in Asian business practice is reliance on personal and business relationships and networks to accomplish business tasks and consummate transactions. For example, local brands such as Legend Computers in China, in addition to having the ability to more easily adapt to local needs, tastes, and culture, have a significant competitive advantage over MNCs owing to their local relationships and networks.
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