Social Networking<br />
<ul><li>What’s a social network?
Facebook and Twitter
Blogging (Dell)
What will the future bring?</li></li></ul><li><ul><li>Pioneer:
Popularity since 2003 (Myspace)
But what is a social network?</li></li></ul><li><ul><li>Examples
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  • I’ll start with a short question. Who of you doesn ’t have a facebook, linkedin, twitter, netlog, myspace, ... let’s say a social networking account? Nice, only a few. It is clear. Social networking is a phenomenon of our time. It started somewhere the mid-nineties with Classmates was built around three themes: professional networking, friendship and love. Since 2003 social networking sites were very succesful. Especially with Myspace that combined blogging, personal profiles, groups, photos, music and videos simultaneously. But… what is a social network exactly?
  • In 2004, Mark Zuckerberg introduced Facebook as a community for Harverd students. Later that year Facebook was accessible for Yale and Stanford. In 2006 facebookexpandedmembershipeligibility to employees of severalcompanies, including Apple Inc. and Microsoft. The biggest step was on september 26 of 2006 whenFacebookopened to everyone of ages 13 and older with a valid e-mail address.Here we see the development of Facebook since the beginning.
  • Now I’ll give you a short introduction on Wiki’s. You can see a Wiki like an easier, a more effective or simpler way to communicate instead of the regular E-mail. For example: there are 4 friends: Bob, Nick, Sarah and Lisa. They are going on a camping trip. The group needs to plan and plan well. So coordination is important. They start to E-mail eachother what they already have and don ’t have. You all know the sympton: it starts with one E-mail but it soon becomes chaos
  • E-mail is not good in coordinating and organising a groups input. This is the old way and I think a lot of students here are still using this ‘bad’ method. This will change your lives dramatically
  • Slide 1

    1. 1. Social Networking<br />
    2. 2. <ul><li>What’s a social network?
    3. 3. Cases
    4. 4. Facebook and Twitter
    5. 5. Youtube
    6. 6. Wiki
    7. 7. Blogging (Dell)
    8. 8. What will the future bring?</li></li></ul><li><ul><li>Pioneer:
    9. 9. Popularity since 2003 (Myspace)
    10. 10. But what is a social network?</li></li></ul><li><ul><li>Examples
    11. 11. Facebook
    12. 12. Twitter
    13. 13. Netlog
    14. 14. Hyves
    15. 15. Myspace
    16. 16. Linkedin
    17. 17. Looknmeet</li></li></ul><li><ul><li>Disadvantages
    18. 18. There are many social networking sites
    19. 19. Overload of extras and apps
    20. 20. Time loss
    21. 21. Privacy…</li></li></ul><li><ul><li>Privacy
    22. 22. Article: “Adolescent Weblog Use: Risky or Protective?”</li></ul>“Informed consent procedures were not required for this study because the blogs were considered public information”<br />
    23. 23. <ul><li>Do I have a legal right to say what I want?No, you don’t.
    24. 24. Can I get fired if I blog about my jobYes, you can
    25. 25. Do I have a right to remain anonymous?</li></ul>No, in the UK, you don’t<br /><ul><li>Can you get sued?</li></ul>Yes, you can!<br />
    26. 26. On what grounds?<br /><ul><li>Defamation
    27. 27. Copyright breach
    28. 28. Trademark infringement
    29. 29. Disclosing confidential information
    30. 30. Certain types of expression or speech with are by law criminalised</li></li></ul><li><ul><li>2004: Harvard students
    31. 31. End of 2004: Yale and Stanford students
    32. 32. 2006: membership of companies
    33. 33. 26thSeptember 2006: everybody of ages 13 and older with a valid E-mail address.</li></li></ul><li>GROWTH<br />
    34. 34. <ul><li>Youtube
    35. 35. Way of expressing yourself
    36. 36. Where’s the money in all of this?
    37. 37. Ubiquity first, Revenue Later
    38. 38. Quote Eric Schmidt, CEO of Google:</li></ul>“We’ve figured it out. Nowadays, just about every advertising <br />campaign involves YouTube as part of the solution. That’s a big deal.”<br />
    39. 39. <ul><li>An easier, more effective and simpler way to communicate</li></ul>OVERLOAD<br />
    40. 40. <ul><li>E-mail is not good in coordinating and organising groups input
    41. 41. E-mail is the old “bad” way
    42. 42. Are you still using it?</li></li></ul><li><ul><li>Use a Wiki!
    43. 43. Excellent organiser
    44. 44. Cheap
    45. 45. Rapid communication
    46. 46. A lot of possibilities
    47. 47. Examples: Wikipedia, Wikileaks, Wikispaces, Google Wave</li></li></ul><li><ul><li>What’s a blog?
    48. 48. Dell’s Hell
    49. 49. History
    50. 50. The 4 tips Jeff Jarvis gave
    51. 51. Resurrection of it’s online PR </li></ul> (author of “WWGD”)<br />
    52. 52. <ul><li>Overload (now 25%  + 75%)
    53. 53. Hype or revolution?
    54. 54. Wishful thinking</li>
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