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  • I’ll start with a short question. Who of you doesn ’t have a facebook, linkedin, twitter, netlog, myspace, ... let’s say a social networking account? Nice, only a few. It is clear. Social networking is a phenomenon of our time. It started somewhere the mid-nineties with Classemates.com. Classmates was built around three themes: professional networking, friendship and love. Since 2003 social networking sites were very succesful. Especially with Myspace that combined blogging, personal profiles, groups, photos, music and videos simultaneously. But… what is a social network exactly?
  • In 2004, Mark Zuckerberg introduced Facebook as a community for Harverd students. Later that year Facebook was accessible for Yale and Stanford. In 2006 facebookexpandedmembershipeligibility to employees of severalcompanies, including Apple Inc. and Microsoft. The biggest step was on september 26 of 2006 whenFacebookopened to everyone of ages 13 and older with a valid e-mail address.Here we see the development of Facebook since the beginning.
  • Now I’ll give you a short introduction on Wiki’s. You can see a Wiki like an easier, a more effective or simpler way to communicate instead of the regular E-mail. For example: there are 4 friends: Bob, Nick, Sarah and Lisa. They are going on a camping trip. The group needs to plan and plan well. So coordination is important. They start to E-mail eachother what they already have and don ’t have. You all know the sympton: it starts with one E-mail but it soon becomes chaos
  • E-mail is not good in coordinating and organising a groups input. This is the old way and I think a lot of students here are still using this ‘bad’ method. This will change your lives dramatically
  • Transcript

    • 1. Social Networking
    • 2.
      • What’s a social network?
      • 3. Cases
      • 4. Facebook and Twitter
      • 5. Youtube
      • 6. Wiki
      • 7. Blogging (Dell)
      • 8. What will the future bring?
      • Pioneer: Classmates.com
      • 9. Popularity since 2003 (Myspace)
      • 10. But what is a social network?
      • Disadvantages
      • 18. There are many social networking sites
      • 19. Overload of extras and apps
      • 20. Time loss
      • 21. Privacy…
      • Privacy
      • 22. Article: “Adolescent Weblog Use: Risky or Protective?”
      “Informed consent procedures were not required for this study because the blogs were considered public information”
    • 23.
      • Do I have a legal right to say what I want?No, you don’t.
      • 24. Can I get fired if I blog about my jobYes, you can
      • 25. Do I have a right to remain anonymous?
      No, in the UK, you don’t
      • Can you get sued?
      Yes, you can!
    • 26. On what grounds?
      • Defamation
      • 27. Copyright breach
      • 28. Trademark infringement
      • 29. Disclosing confidential information
      • 30. Certain types of expression or speech with are by law criminalised
      • 2004: Harvard students
      • 31. End of 2004: Yale and Stanford students
      • 32. 2006: membership of companies
      • 33. 26thSeptember 2006: everybody of ages 13 and older with a valid E-mail address.
    • GROWTH
    • 34.
      • Youtube
      • 35. Way of expressing yourself
      • 36. Where’s the money in all of this?
      • 37. Ubiquity first, Revenue Later
      • 38. Quote Eric Schmidt, CEO of Google:
      “We’ve figured it out. Nowadays, just about every advertising
      campaign involves YouTube as part of the solution. That’s a big deal.”
    • 39.
      • An easier, more effective and simpler way to communicate
      OVERLOAD
    • 40.
      • E-mail is not good in coordinating and organising groups input
      • 41. E-mail is the old “bad” way
      • 42. Are you still using it?
      • Use a Wiki!
      • 43. Excellent organiser
      • 44. Cheap
      • 45. Rapid communication
      • 46. A lot of possibilities
      • 47. Examples: Wikipedia, Wikileaks, Wikispaces, Google Wave
      • What’s a blog?
      • 48. Dell’s Hell
      • 49. History
      • 50. The 4 tips Jeff Jarvis gave
      • 51. Resurrection of it’s online PR
      (author of “WWGD”)
    • 52.
      • Overload (now 25%  + 75%)
      • 53. Hype or revolution?
      • 54. Wishful thinking

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