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  • 1. Satellite –
    The Guaranteed Rural Broadband Platform
  • 2. Satellite Broadband Ireland – About Us
    • Completed comprehensive Competitive Analysis & Feasibilty study throughout Ireland in relation to Satellite Broadband coverage, availability & serviceability for satellite in 2007
    • 3. Company commenced trading beginning 2008 offering satellite broadband to rural residential users and have continued to grow from strength to strength offering varying packages suitable for the basic to heavy residential user.
    • 4. Since starting operations in early 2008, Satellite Broadband Ireland now employs 20+ people with it’s base of Operations in Mullingar, Co.Westmeath with further plans for job creation in 2011 onwards
    • 5. Now offering business packages which are available to remote commercial companies operating in rural locations e.g. Wind Energy Farms etc..
    • 6. Approved Satellite broadband provider by 3 Ireland for the remote parts of the National Broadband Scheme in July 2009
    • 7. Satellite Broadband Ireland have successfully installed our broadband service in 28 of the 32 counties throughout Ireland
    • 8. Future offerings will include Triple-Play service such as Broadband, TV and Voice
  • Eutelsat – Europe’s leading DTH satellite provider
    • Eutelsat is Europe's leading satellite operator for direct-to-home (DTH) broadcasting
    • 9. Eutelsat provide services to over 150 countries worldwide with almost €3 billion of in orbit investments.
    • 10. Eutelsat currently have a staggering 27 satellites active in their fleet
    • 11. Eutelsat’s satellites broadcast 3,300 television channels and 1,100 radio stations.
    • 12. Eutelsat's satellites provide coverage throughout Europe, the Middle East, Africa and a major part of the Asian and American continents.
    • 13. Investment of between €5m - €10m into Satellite Hub in Ireland linked to Europe ring via Fibre over a number of years
    • 14. Headquartered in Paris, Eutelsat and its subsidiaries employ 615 commercial, technical and operational employees from 28 countries.
    • 15. Latest financial results showed a year-on-year increase in revenue of €101.4m, with their consolidated revenues to June 2010 at €1.047billion.
  • The Past......
    Common (Mis)Perceptions about Satellite Technology
    • Too costly
    • 16. Not fast enough
    • 17. Large dishes required
    • 18. Does not work with the terrestrial network
    • 19. Not secure
    • 20. Unreliable and low Quality of Service
    • 21. Susceptible to rain and latency
    • 22. Use only as last resort
    • 23. Only applicable to remote/rural users
    However, the situation has changed…
    Historically negative perception of satellite solutions
  • 24. Satellite Equipment Prices Continue to Decline…
    Average Terminal Pricing and Typical Maximum
    Consumer Service Speeds, 2003 - 2010
    -
    > 15000

    1,750
    Max. Transmit Speed
    Max. Receive Speed
    10000
    Ave. Equipment Price

    1,400
    6000

    1,050
    3600
    Max. Service Speeds (Kbps)
    2048

    700
    1024

    350
    512
    0

    0
    2003
    2004
    2005
    2006
    2007
    2008
    2009
    2010
    Source: NSR
    …while data rates increasing
    ….and Quality of Serviceimproving
  • 25. Evolution of Satellite Consumer Technology
    One way
    DVB-RCS
    (Two-Way)
    New Generation
    Multi-Spot Beam
    How it works
    Satellite
  • 26. DSLAM
    DSLAM
    30 Million Households Lacking Broadband in Europe
    Over-Served Market
    • Urban areas within 3-5 km of nearest Exchange/Mast or FTTx
    • 27. Several competing providers of broadband access
    30 million households
    Un-served Market: 13 million*
    Underserved Market: 17 million**
    • Areas located >7 km from Exchanges/Masts, generally meaning limited or no terrestrial broadband is available
    • 28. In Europe, un-served areas have a very low population density making it unattractive for ISP’s to provide a service
    • 29. Areas within approx. 5-7 km of an Exchange/Mast. Broadband is available at a limited max. speed, up to few Mbps not allowing all kind of services (IPTV, VoD)
    • 30. Usually only one, sometimes two competing providers
    * Source: IDate, 2009 Satellite Broadband in Europe and North Africa
    ** Based on country specific studies analysis, underserved market represents at least 5% of population, meaning 17.1 mn households for Europe
    GeneralMarket Analysis – A Brief Overview
  • 31. The Present.....
    Satellite Broadband – A Proven Technology
    • Size of the US market : About 7.5 million households of potential market (25 million households are not served by DSL in the US - source: ViaSat)
    • 32. Service Start: June 2005
    • 33. FACT – 2007/08, WildBlue was the fastest growing ISP in the US:
    • 34. 2007Q1: WildBlue-1 satellite is operational
    • 35. 2007Q2: Peak at about 85.000 additional subscribers
    • 36. June 2008:
    • 37. 400.000 terminals installed + subscribers:350.000 in US and 50.000 in Canada
    • 38. Monthly growth of 20.000 subscribers
    • 39. End of 2008: WildBlueheld about 50% of US market for Satellite Broadband
  • European Initiatives to Bridge Digital Divide
    Legend
    With governmental initiative
    Benefits from EU funds for infrastructure
    Other EU countries
    “National Broadband Plan”
    EU Structural and Cohesion funds for infrastructure
    “Digital Britain”
    “German broadband expansion plan”
    Ireland: “Irish National Broadband scheme”
    (223 M€)
    France :“NumErique2012”
    Switzerland : Obligation of 100% broadband coverage from 2008
    Greece:“Broadband Action Plan to 2008”
    (210 M€)
    Spain:“Avanze”
    (5.1 Bln€)
    Italy:“Piano Caio”
    (1.3 Bln€)
    But current investment level does not allow deployment of broadband to all homes using terrestrial technologies
  • 40. Satellite Broadband Ireland & National Broadband Scheme
    July 2007 - National Broadband scheme Strategy announced in 2007 having reached approval from EU Commission on acceptance of state aid under article 87(3) (c) of the EC Treaty
    September 2007 - Department of Communications announced open tender process for National Broadband Scheme
    2008 – Open Tender process completed with tenders received from Eircom, BT, 3 Ireland & Vodafone
    November 2008 – 3 Ireland successfully awarded tender for National Broadband Scheme
    National Broadband Scheme – Few Facts
    • 223,000 dwellings involved in the entire mapping
    • 41. 1,028 Electoral Divisions [ED’s] (out of a total 3440) throughout the country will be affected
    • 42. The cost to customers will be €19.99 per month for 15GB data allowance with out of bundle charged at 5 cent per MB. There will be a one-off charge of €49 for hardware.
    • 43. The project will attract EU co-funding under the ERDF 2007-2013 of approximately €29.8m, reducing the net cost to the Exchequer to approximately €50m
    • 44. Total investment by 3 Ireland will be approximately €143m
    • 45. Roll-out commenced Nov. 2008 to be completed by end 2010 with services available until November 2013
    Satellite Broadband – Playing it’s part
    • Requirement for 5-8% of the entire 223,000 dwellings will be covered using Satellite Broadband Ireland’s service
    • 46. Minimum specification shall be 1Mbps download and 128Kbps upload with latency < 800ms
    • 47. Satellite will be charged at €19.99 per month 11GB data allowance subject to fair usage. There will be a one-off subsidised charge of €49 for hardware.
    • 48. Guaranteed customer installation's completed within 10 working days from receipt of order nationally
  • The Future....
    First European Satellite Customized to Broadband Services
    • After its launch KA-SAT will be the World’s most powerful satellite ever – High throughput satellite (HTS)
    • 49. 35 times more throughput than traditional Ku-band satellites
    • 50. Cornerstone of a major new infrastructure deployed for Europe and the Mediterranean Basin
    • 51. Opening mass market for additional satellite services :-
    • 52. Triple-Play – Voice, Data & Digital Terrestrial TV
    • 53. VoD
    • 54. IPTV
  • 70 Gbps of capacity for extended Europe area
    Satellite platform: EUROSTAR E3000
    (EADS-Astrium)
    Frequency: Ka-band
    Orbital position: 9° E
    Capacity: 70 Gbps
    Launch Date: Q4 2010
    Launch weight: 5.8 tons
    Payload Consumption : 11kW
    KA-SAT
  • 55. KA-SAT coverage: 82 beams focused on main densely populated areas in Europe and the Mediterranean Basin
    Darker colour indicates higher density of population
    Legend
    Population density, 2000, in people/km², exponential scale
    0 - 2
    2 - 4
    4 - 8
    8 - 16
    16 - 32
    32 - 64
    64 - 128
    128 - 256
    256 - 512
    512 – 1,024
    1,024 – 2,048
    2,048 – 4,096
    4,096- 8,192
    8,192– 16,384
    16,384 – 32,768
    32,768 – 65,536
    65,536– 131,072
    Source: Google Earth, 2009, Harvard University
  • 56. KA-SAT – European ground segment
  • KA-SAT – Offering Next Generation Speeds & Services
    KA-SAT satellite system is based on SurfBeam2
    system developed and manufactured by ViaSat :
    • Efficient integrated system to support millions of subscribers
    • 66. High throughput system enabling high broadband connectivity for consumer and professional applications
    • 67. Next Generation Broadband Packages of between 10-40Mbps downstream available in rural areas
    • 68. Monthly allowances up to and exceeding 30GB
    • 69. SurfBeam 2 terminal is compact and low cost, supporting high throughput
    • 70. 70cm Antenna
    • 71. WiFi capability
    Antenna
  • 72. Satellite Technology = Green Technology
    Some interesting facts about KA-SAT:
    • Powered by solar energy,KA-SAT can serve millions of users simultaneously for up to 15-17 years.
    • 73. Tooway™ hardware transmits with the equivalent power of a mobile phone.
    • 74. Radiation is directed upward and not to the surrounding area of the hardware.
    • 75. KA-SAT will be operated with solar energy and does not produce CO².
    • 76. The latest rocket technology uses “clean” O2 & H20 from ethanol or using sea water : Only 10% of solid rocket fuel is oil-based.
    • 77. Launching a rocket carrying more than one satellite consumes approximately the same energy as 1 transatlantic flight
  • In Conclusion.....
    • Satellite broadband is a key piece of the telecom puzzle forrural areas
    • 78. Terrestrial services are too costly to deploy for 100% of users using a singular technology platform – A collaboration of technologies will be needed
    • 79. Next-Gen Satellite services will be available to more than rural users
    • 80. Satellite can offer a cost effective solution at high data rates with a high Quality of Service
  • Satellites – Infrastructure already in place
  • 81. Thank you for your Time
    Kevin Ryan
    Chief Executive Officer
    Satellite Broadband & Telecommunications Ltd.
    Unit 27 Lough Sheever Corporate Park,
    Mullingar, Co.Westmeath
    Mobile :- +353 86 0493592
    Office :- +353 44 9333200
    E-Mail : kevin@satellitebroadbandireland.ie
    www.satellitebroadbandireland.ie