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  • 1. EWEA Campaign 2010 Give Europe a breath of fresh air! July 2010
  • 2. Objectives
    • To talk about wind as a ma instream power source, at centre of energy debate
    • Win hearts as well as minds of EU decision-makers
    • Campaign for EWEA + Members
    • Outreach: simple messages, strong visuals, fun
    • Audience: wider EU and industry, activists, not public“
  • 3. Campaign components
    • Surprising advert
    • “ Adopt a wind turbine” participative action
    • “ Tell-a-friend” contest
    • Campaign logo
    • Gadget: frisk partnership
    • Website: www.ewea.org/freshair
    • Leaflet: available on site
    • Brussels: public debates and events
  • 4. Ad
  • 5. Ad
  • 6. Ad
  • 7. Campaign message
    • Europe possesses an energy source which could power it seven times over : the wind. European companies are world leaders in wind power, generating thousands of jobs . Wind energy reduces Europe’s dependence , and spending, on imported fossil fuels. It lowers electricity prices and emits no CO2 .
    • Over the next 12 years, Europe must build new power capacity equal to half the current total. We must use this opportunity to construct a modern power system that meets the challenges of the 21st century.
    • Give Europe a breath of fresh air by adopting a wind turbine at www.ewea.org/freshair
  • 8. Campaign website
  • 9. Tell-a-friend contest
  • 10. Campaign calendar Date Event Date Event May EU Institutions Open Day 7 - 9 Sept ExpoEolica 20 May Maritime Day 19 Sept Car free Sunday, HARDRAIN 19 - 21 May Genera 2010, Madrid 21 - 25 Sept Husum Wind Energy 1 - 4 June Green week Brussels Oct Policy Workshop No 4, Bulgaria 6 June (tbc) Fete de l‘environment 26 - 28 Oct Finnish Wind Energy 2010 15 June Global Wind Day 2 – 4 Nov BWEA annual conference June Power-Gen Europe 17 - 18 Nov DEWEK 2010, Germany July EWEA workshop Romania 23 - 24 Nov Grids conference, Berlin July EWEA workshop Hungary Jan / Feb Policy Workshop 2011 (Turkey) Sept / Oct OffshoreGrid, Greece (tbc) 17 Mar EWEC, Brussels
  • 11. Campaign logo and web button
  • 12. Brussels
    • Global Wind Day
    • June 15
    • Hard Rain exhibition
    • on Car Free Sunday
    • (European Mobility
    • Week)
    • September 13 - 26
  • 13. Public debates in Brussels
    • Fiona Harvey, Environmental Correspondent, FT
    • Green jobs and green economy - June
    • Climate Change – October
    • Grids – November
    • Security of supply - Jan/Feb 2011
  • 14. How to join in
    • 1. Translate and print the advert in your magazine
    • 2. Link to the campaign website from your website
    • 3. Write articles about the campaign in your newsletters and website
    • 4. Spread the word – tell your employees, suppliers and other key contacts
    • 5. Use the campaign materials - on your stands and at events, and in your offices
    • 6. Promote the ‘adopt a wind turbine’ and ‘tell-a-friend contest’
    • 7. Use the campaign logo in your own ads and other communications
    • 8. Adopt a turbine here today!
  • 15. Thank you very much Paolo Berrino, Press Officer [email_address]