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  • Blogs, RSS and Wikis 3 December 2010 (c) Karen Blakeman 2008
  • Web 2.0 in Pactice 3 December 2010 (c) Karen Blakeman 2008
  • Blogs, RSS and Wikis 3 December 2010 (c) Karen Blakeman 2008
  • Blogs, RSS and Wikis 3 December 2010 (c) Karen Blakeman 2008
  • Advanced Internet Search Strategies 3 December 2010 (c) Karen Blakeman 2009
  • Advanced Internet Search Strategies 3 December 2010 (c) Karen Blakeman 2009
  • Reasonably good search for Twitter people by keyword (user name, real name, biog) but does miss some. Internet Search: a challenging and ever changing landscape 3 December 2010 (c) Karen Blakeman 2009
  • Twitter for Buisness 03/12/10 (C) Karen Blakeman 2009
  • Blogs, RSS and Wikis 3 December 2010 (c) Karen Blakeman 2008

PowerPoint PowerPoint Presentation Transcript

  • Image: Google Street View This presentation is licensed under a Creative Commons Attribution 3.0 Licence Business research: Web 2.0 is not an option but a necessity Wednesday, 2 nd December 2009, Olympia 12:00 - 12:30 - London Room [email_address] , Twitter: karenblakeman http://www.slideshare.net/karenblakeman
  • Coverage and availability of slides
    • This session:
      • A very quick overview of collaborative tools and applications, social and professional networks
    • Other Online Information 2009 presentations all available on Slideshare
      • http://www.slideshare.net/karenblakeman
      • Google is not enough, Tuesday, 1 st December 2009, Olympia 11:45 - 12:15 - Theatre C
        • http://www.slideshare.net/KarenBlakeman/google-is-not-enough
      • Twitter for Business, Twitter 101 presentation Tuesday, 1st December 2009, 16:00-17:30, Track 2
        • http://www.slideshare.net/KarenBlakeman/twitter-for-business-an-essential-marketing-and-research-tool
    03/12/10 www.rba.co.uk
  • Get rid of the Web 2.0 label
    • Social and professional networks
    • Think of it all as “The Web”
    • Think of it as :
      • Collaboration
      • Sharing knowledge
      • Keeping up to date with new developments
      • Establishing new contacts
      • Reputation monitoring – what are people saying about an organisation, its services, its products?
      • What people are saying about you!
    3 December 2010 Karen Blakeman www.rba.co.uk
    • You go to where the conversations are, where the chat is, where the buzz is
    • It is where an increasing proportion of the population grow up
    • It is where an increasing number of people feel comfortable and where they often divulge information they shouldn’t!
    • You can’t ‘gag’ social networks
      • BBC NEWS | Politics | When is a secret not a secret?
      • http://news.bbc.co.uk/1/hi/uk_politics/8304908.stm
      • For serious research, social and professional networks are not optional extras - they are an essential part of your search strategy
    3 December 2010 Karen Blakeman www.rba.co.uk
  • That title slide...
    • Google street view
      • Check out a business location
      • Does it look like they are running their business from the garden shed in their back garden ? [Sounds like me  ]
      • A residential block of flats?
      • Remember that Google Street View images are not ‘live’ and therefore out of date
      • Remember that Google Street View doesn’t cover every city, town or village
      • User photos if available - Panoramio
    03/12/10 www.rba.co.uk
  • Panoramio 03/12/10 www.rba.co.uk
  • Geograph.org.uk
    • UK and Ireland photos of landmarks and buildings for every Ordnance Survey grid
    03/12/10 www.rba.co.uk
  • Who can check out the business location?
    • Find someone who lives nearby or can easily reach the location
    • Your network
      • Twitter, Facebook, LinkedIn etc.
      • Professional bodies e.g. AIIP
      • “ Oh yes, I know that address. I’ll pass it on the way back from the railway station tonight and send you a photo from my mobile”
    03/12/10 www.rba.co.uk
  • Flickr.com 3 December 2010 Karen Blakeman www.rba.co.uk
  • Facebook
    • Often used to pre-screen applicants for a job, so be careful what you put on your page!
    • Track down individuals – Australian case
      • Lawyer uses Facebook to serve legal documents - ABC News (Australian Broadcasting Corporation)
      • http://www.abc.net.au/news/stories/2008/12/15/2447037.htm
    • Look for groups or pages for an organisation (are they genuine?)
    • Some professional groups
    3 December 2010 Karen Blakeman www.rba.co.uk
  • Facebook 03/12/10 www.rba.co.uk
  • LinkedIn 03/12/10 www.rba.co.uk
  • Email discussion lists
    • Yes – I classify them as Web 2.0!
    • They are collaborative, people share experiences and knowledge
    • BUSLIB-L, AIIP (members only)
    • My most useful resources for finding information on an unfamiliar topic
    3 December 2010 Karen Blakeman www.rba.co.uk
  • Wikis
    • Increasingly used to gather knowledge from the business and research community
    • Investing Wiki with Research about Companies, Investment Concepts, and more...
      • http://www.wikinvest.com/
    03/12/10 www.rba.co.uk
  • Wikis
    • Wikileaks
      • http://www.wikileaks.org/
      • There are checks on content and uploads
    03/12/10 www.rba.co.uk
  • Wikis
    • Business Essentials on the Web
      • http://bl-business-essentials.wikispaces.com/
    03/12/10 www.rba.co.uk
  • Blogs
    • For expert opinion and up to the minute news
    • Reputation monitoring
    • Competitive intelligence
    • Blog postings often indexed within minutes of publication
    • Google search, click on Show options on results page and select Blogs, or select last 24 hours or past week under date/time options
    • Google Blogsearch
      • http://www.google.com/blogsearch
      • includes web pages that have RSS feeds e.g. news sites that are not strictly speaking blogs
    • Blogpulse
      • http://www.blogpulse.com/
      • click on trends to see graph of how often your terms are mentioned in the postings indexed by Blogpulse
    3 December 2010 Karen Blakeman www.rba.co.uk
  • Google “Show options” 3 December 2010 Karen Blakeman www.rba.co.uk
  • Blogpulse search and trends 3 December 2010 Karen Blakeman www.rba.co.uk Click on the graph to see ‘trends’ Shows how often your search terms occur in postings – can compare up to three searches
  • Twitter for marketing and reputation monitoring 03/12/10 www.rba.co.uk
  • Tweepz.com – people (or organisations) on Twitter 3 December 2010 Karen Blakeman www.rba.co.uk
  • Firefox Greasemonkey script for Twitter
    • Show results from Twitter on Google results screen
    03/12/10 www.rba.co.uk
  • Searching Twitter
    • Searching recent public tweets
      • http://search.twitter.com/ , http://www.twazzup.com/
      • BUT Twitter search does not cover the whole database, only recent Tweets
      • Even advanced date search does not currently work on date range 
    03/12/10 www.rba.co.uk
  • Backup your tweets
    • Useful if you use Twitter to remind yourself of interesting stuff e.g. facts and URLs given out at conferences
    • Essential if you are using it as part of reputation monitoring and management
    • Essential if you are using it as part of competitive intelligence
    • Can use some of them to search further back than “current” tweets
    • Can’t guarantee that Twitter will keep tweets for ever
    • Can’t guarantee that Twitter won’t lose Tweets
    • Can’t guarantee that Twitter will still be here tomorrow
    03/12/10 www.rba.co.uk
  • Backup your tweets
    • Tweetdoc: Document your twitter event
      • http://www.tweetdoc.org/
      • Search on hashtag or term, creates a PDF of tweets
      • Tweets can be listed newest first or oldest first, but only “recent” tweets covered
      • For further details see presentation at Twitter for Business: an essential marketing and research tool
      • http://www.slideshare.net/KarenBlakeman/twitter-for-business-an-essential-marketing-and-research-tool
    03/12/10 www.rba.co.uk
  • Presentations
    • Conference presentation PowerPoints may include information on departmental/corporate structures, key names and positions, strategies, planned projects....
    • Google and Yahoo advanced search screen, file format box (PPT and PDF), Bing – include filetype:ppt in strategy
    • Slideshare.net
    03/12/10 www.rba.co.uk
  • Video - YouTube
    • News providers
      • YouTube - itnnews's Channel
      • http://www.youtube.com/user/itnnews
    • Official corporate channels
    • More importantly - reputation monitoring
      • United airlines and the broken guitar
    • Some interesting historical “stuff”
      • YouTube – Cadbury Creme egg Bunny Ad
      • http://www.youtube.com/watch?v=Yw_gEyg7Nt8
    03/12/10 www.rba.co.uk
  • Keep with RSS alerts
    • RSS reader to pull together feeds and alerts from most of these resources
    • Outlook 2007
    • Omea ( http://www.jetbrains.com/omea/reader/ ), GreatNews ( http://www.curiostudio.com/ )
    03/12/10 www.rba.co.uk
  • RSS on NetVibes 3 December 2010 Karen Blakeman www.rba.co.uk
  • Any questions?
    • Stand 734 – UKeiG
    • Presentation on Slideshare
      • http://www.slideshare.net/karenblakeman
    • Email [email_address]
    • Twitter: karenblakeman
    03/12/10 www.rba.co.uk