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  • Blogs, RSS and Wikis 3 December 2010 (c) Karen Blakeman 2008
  • Web 2.0 in Pactice 3 December 2010 (c) Karen Blakeman 2008
  • Blogs, RSS and Wikis 3 December 2010 (c) Karen Blakeman 2008
  • Blogs, RSS and Wikis 3 December 2010 (c) Karen Blakeman 2008
  • Advanced Internet Search Strategies 3 December 2010 (c) Karen Blakeman 2009
  • Advanced Internet Search Strategies 3 December 2010 (c) Karen Blakeman 2009
  • Reasonably good search for Twitter people by keyword (user name, real name, biog) but does miss some. Internet Search: a challenging and ever changing landscape 3 December 2010 (c) Karen Blakeman 2009
  • Twitter for Buisness 03/12/10 (C) Karen Blakeman 2009
  • Blogs, RSS and Wikis 3 December 2010 (c) Karen Blakeman 2008
  • Transcript

    • 1. Image: Google Street View This presentation is licensed under a Creative Commons Attribution 3.0 Licence Business research: Web 2.0 is not an option but a necessity Wednesday, 2 nd December 2009, Olympia 12:00 - 12:30 - London Room [email_address] , Twitter: karenblakeman http://www.slideshare.net/karenblakeman
    • 2. Coverage and availability of slides
      • This session:
        • A very quick overview of collaborative tools and applications, social and professional networks
      • Other Online Information 2009 presentations all available on Slideshare
        • http://www.slideshare.net/karenblakeman
        • Google is not enough, Tuesday, 1 st December 2009, Olympia 11:45 - 12:15 - Theatre C
          • http://www.slideshare.net/KarenBlakeman/google-is-not-enough
        • Twitter for Business, Twitter 101 presentation Tuesday, 1st December 2009, 16:00-17:30, Track 2
          • http://www.slideshare.net/KarenBlakeman/twitter-for-business-an-essential-marketing-and-research-tool
      03/12/10 www.rba.co.uk
    • 3. Get rid of the Web 2.0 label
      • Social and professional networks
      • Think of it all as “The Web”
      • Think of it as :
        • Collaboration
        • Sharing knowledge
        • Keeping up to date with new developments
        • Establishing new contacts
        • Reputation monitoring – what are people saying about an organisation, its services, its products?
        • What people are saying about you!
      3 December 2010 Karen Blakeman www.rba.co.uk
    • 4.
      • You go to where the conversations are, where the chat is, where the buzz is
      • It is where an increasing proportion of the population grow up
      • It is where an increasing number of people feel comfortable and where they often divulge information they shouldn’t!
      • You can’t ‘gag’ social networks
        • BBC NEWS | Politics | When is a secret not a secret?
        • http://news.bbc.co.uk/1/hi/uk_politics/8304908.stm
        • For serious research, social and professional networks are not optional extras - they are an essential part of your search strategy
      3 December 2010 Karen Blakeman www.rba.co.uk
    • 5. That title slide...
      • Google street view
        • Check out a business location
        • Does it look like they are running their business from the garden shed in their back garden ? [Sounds like me  ]
        • A residential block of flats?
        • Remember that Google Street View images are not ‘live’ and therefore out of date
        • Remember that Google Street View doesn’t cover every city, town or village
        • User photos if available - Panoramio
      03/12/10 www.rba.co.uk
    • 6. Panoramio 03/12/10 www.rba.co.uk
    • 7. Geograph.org.uk
      • UK and Ireland photos of landmarks and buildings for every Ordnance Survey grid
      03/12/10 www.rba.co.uk
    • 8. Who can check out the business location?
      • Find someone who lives nearby or can easily reach the location
      • Your network
        • Twitter, Facebook, LinkedIn etc.
        • Professional bodies e.g. AIIP
        • “ Oh yes, I know that address. I’ll pass it on the way back from the railway station tonight and send you a photo from my mobile”
      03/12/10 www.rba.co.uk
    • 9. Flickr.com 3 December 2010 Karen Blakeman www.rba.co.uk
    • 10. Facebook
      • Often used to pre-screen applicants for a job, so be careful what you put on your page!
      • Track down individuals – Australian case
        • Lawyer uses Facebook to serve legal documents - ABC News (Australian Broadcasting Corporation)
        • http://www.abc.net.au/news/stories/2008/12/15/2447037.htm
      • Look for groups or pages for an organisation (are they genuine?)
      • Some professional groups
      3 December 2010 Karen Blakeman www.rba.co.uk
    • 11. Facebook 03/12/10 www.rba.co.uk
    • 12. LinkedIn 03/12/10 www.rba.co.uk
    • 13. Email discussion lists
      • Yes – I classify them as Web 2.0!
      • They are collaborative, people share experiences and knowledge
      • BUSLIB-L, AIIP (members only)
      • My most useful resources for finding information on an unfamiliar topic
      3 December 2010 Karen Blakeman www.rba.co.uk
    • 14. Wikis
      • Increasingly used to gather knowledge from the business and research community
      • Investing Wiki with Research about Companies, Investment Concepts, and more...
        • http://www.wikinvest.com/
      03/12/10 www.rba.co.uk
    • 15. Wikis
      • Wikileaks
        • http://www.wikileaks.org/
        • There are checks on content and uploads
      03/12/10 www.rba.co.uk
    • 16. Wikis
      • Business Essentials on the Web
        • http://bl-business-essentials.wikispaces.com/
      03/12/10 www.rba.co.uk
    • 17. Blogs
      • For expert opinion and up to the minute news
      • Reputation monitoring
      • Competitive intelligence
      • Blog postings often indexed within minutes of publication
      • Google search, click on Show options on results page and select Blogs, or select last 24 hours or past week under date/time options
      • Google Blogsearch
        • http://www.google.com/blogsearch
        • includes web pages that have RSS feeds e.g. news sites that are not strictly speaking blogs
      • Blogpulse
        • http://www.blogpulse.com/
        • click on trends to see graph of how often your terms are mentioned in the postings indexed by Blogpulse
      3 December 2010 Karen Blakeman www.rba.co.uk
    • 18. Google “Show options” 3 December 2010 Karen Blakeman www.rba.co.uk
    • 19. Blogpulse search and trends 3 December 2010 Karen Blakeman www.rba.co.uk Click on the graph to see ‘trends’ Shows how often your search terms occur in postings – can compare up to three searches
    • 20. Twitter for marketing and reputation monitoring 03/12/10 www.rba.co.uk
    • 21. Tweepz.com – people (or organisations) on Twitter 3 December 2010 Karen Blakeman www.rba.co.uk
    • 22. Firefox Greasemonkey script for Twitter
      • Show results from Twitter on Google results screen
      03/12/10 www.rba.co.uk
    • 23. Searching Twitter
      • Searching recent public tweets
        • http://search.twitter.com/ , http://www.twazzup.com/
        • BUT Twitter search does not cover the whole database, only recent Tweets
        • Even advanced date search does not currently work on date range 
      03/12/10 www.rba.co.uk
    • 24. Backup your tweets
      • Useful if you use Twitter to remind yourself of interesting stuff e.g. facts and URLs given out at conferences
      • Essential if you are using it as part of reputation monitoring and management
      • Essential if you are using it as part of competitive intelligence
      • Can use some of them to search further back than “current” tweets
      • Can’t guarantee that Twitter will keep tweets for ever
      • Can’t guarantee that Twitter won’t lose Tweets
      • Can’t guarantee that Twitter will still be here tomorrow
      03/12/10 www.rba.co.uk
    • 25. Backup your tweets
      • Tweetdoc: Document your twitter event
        • http://www.tweetdoc.org/
        • Search on hashtag or term, creates a PDF of tweets
        • Tweets can be listed newest first or oldest first, but only “recent” tweets covered
        • For further details see presentation at Twitter for Business: an essential marketing and research tool
        • http://www.slideshare.net/KarenBlakeman/twitter-for-business-an-essential-marketing-and-research-tool
      03/12/10 www.rba.co.uk
    • 26. Presentations
      • Conference presentation PowerPoints may include information on departmental/corporate structures, key names and positions, strategies, planned projects....
      • Google and Yahoo advanced search screen, file format box (PPT and PDF), Bing – include filetype:ppt in strategy
      • Slideshare.net
      03/12/10 www.rba.co.uk
    • 27. Video - YouTube
      • News providers
        • YouTube - itnnews's Channel
        • http://www.youtube.com/user/itnnews
      • Official corporate channels
      • More importantly - reputation monitoring
        • United airlines and the broken guitar
      • Some interesting historical “stuff”
        • YouTube – Cadbury Creme egg Bunny Ad
        • http://www.youtube.com/watch?v=Yw_gEyg7Nt8
      03/12/10 www.rba.co.uk
    • 28. Keep with RSS alerts
      • RSS reader to pull together feeds and alerts from most of these resources
      • Outlook 2007
      • Omea ( http://www.jetbrains.com/omea/reader/ ), GreatNews ( http://www.curiostudio.com/ )
      03/12/10 www.rba.co.uk
    • 29. RSS on NetVibes 3 December 2010 Karen Blakeman www.rba.co.uk
    • 30. Any questions?
      • Stand 734 – UKeiG
      • Presentation on Slideshare
        • http://www.slideshare.net/karenblakeman
      • Email [email_address]
      • Twitter: karenblakeman
      03/12/10 www.rba.co.uk