In marketing a saying goes: “The Customer does not exist” this recognizes that each customer is unique in its desires and requirements and there is no such thing as a one size fits all. In analogy this session sets out with the statement that “The business does not exist”. An enterprise is a unique combination of central or de-central, task, geography, goal and/ or skills oriented divisions and departments. All these stakeholders have individual needs and requirements that might be met or supported by the services offered by the Enterprise IT Domain. To offer a one size fits all solution (per service) in response to this multitude of desires is to reuse the line of though from Henry Ford: “They can have any color they like as long as it is black”. This approach was very useful to help build the company into the global enterprise it is today. Yet at some point in the growth of the organization it was abandoned in favor of more variation of choice as a trip to the ford dealer will tell you. Even a standard product like a McDonalds hamburger varies to suite the (taste) requirements in different parts of the world.
How can the IT Domain of an enterprise growing in complexity, size, geographical presence etc. strategically prepare to deal with this complexity and ensure it will (keep) deliver(ing) maximum value in the eyes of the individual stakeholder (groups)?