Personal Information
Organization / Workplace
San Francisco Bay Area, CA United States
Occupation
Product marketing lead, native advertising
Website
www.andrewjkaplan.com
About
I'm excited to lead product marketing for several of LinkedIn's native ads products: Sponsored Content, Dynamic Ads, and Text Ads. In this role, managing two stellar PMMs, my goal is to connect marketers with high-quality, differentiated native advertising solutions on the world's largest professional network.
As PMM lead, I develop, oversee, and/or manage go-to-market plans that...
1) Assemble voice-of-customer data that my team can translate into product requirements, which my team delivers to our Product, Design, and Engineering teams. My team will accomplish this through customer validation interviews, pilot programs, NPS studies, and more.
2) Pilot new products and capabilities ...
Tags
marketing
advertising
internet
linkedin
digital
online video
sponsored updates
content marketing
sponsored content
disruption
mckinsey & company
technology
online
social media
hubspot
video
curation
monetization
aggregation
magnify
web
turnhere
See more
Documents
(4)Likes
(33)5 Essential Strategies for Using Paid Media in Your Next Inbound Campaign
HubSpot
•
8 years ago
Product marketing basics
Ewan McIntosh
•
13 years ago
How to spend your first $10K in paid marketing for startups
Andrew Artz
•
8 years ago
MoPub Marketplace Report Q2 2015
Jeff Cunning
•
8 years ago
Live Webinar: Using LinkedIn for Brand Marketing
LinkedIn
•
8 years ago
The State of Enterprise Content Marketing - 2015
Content Marketing Institute
•
8 years ago
Building the Perfect Content Marketing Mix - Top Priorities for 2015 - Part 1
Content Marketing Institute
•
9 years ago
10 Tips for a Better Blog Post by Ann Handley
Wiley
•
9 years ago
eMarketer Webinar: Programmatic Advertising 2015 Outlook
eMarketer
•
9 years ago
eMarketer Webinar: Programmatic Advertising 2015 Outlook
eMarketer
•
9 years ago
LinkedIn’s Culture of Transformation
Pat Wadors
•
9 years ago
Growth Hacking: Marketing that Moves the Bottom Line
Morgan Brown
•
9 years ago
The Principles of Great Design
Lee Carnihan
•
9 years ago
25 Steps to Video Search Domination
Morgan Brown
•
13 years ago
Inspiration for Marketers: 10 Inspiring Posts from Influencers on LinkedIn
LinkedIn
•
9 years ago
The CMO's Guide to Marketing Org Structure
HubSpot
•
10 years ago
Brand authenticity and strategic brand management
Prof. Dr. Mike Schallehn
•
11 years ago
Random Acts of Marketing Kindness: 26 Ways to Make Someone Smile Today
HubSpot
•
10 years ago
2013 state of inbound marketing report
Social You, S.L.
•
11 years ago
50 Content Marketing Predictions for 2014
Content Marketing Institute
•
10 years ago
[Slides] The State of Social Business 2013: The Maturing of Social Media into Social Business
Altimeter, a Prophet Company
•
10 years ago
Why LinkedIn Is Going “All-In” with Content Marketing
LinkedIn
•
10 years ago
David Hallerman | eMarketer | State of the Online Video Market: Big Growth Ahead
Will Richmond
•
11 years ago
The Seven Deadly Social Media Sins
XPLAIN
•
10 years ago
Content Marketing Workshop - FinanceConnect:13
LinkedIn
•
10 years ago
The Chief Marketing Officer is dead
IMD business school
•
10 years ago
The LinkedIn Guide to Personalized Content Creation
Content Marketing Institute
•
10 years ago
Getting started with content marketing on LinkedIn
LinkedIn
•
10 years ago
May 15, 2013 LinkedIn Marketing Solutions inCalgary event
Dan Pastuszak
•
10 years ago
B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America
Content Marketing Institute
•
11 years ago
Personal Information
Organization / Workplace
San Francisco Bay Area, CA United States
Occupation
Product marketing lead, native advertising
Website
www.andrewjkaplan.com
About
I'm excited to lead product marketing for several of LinkedIn's native ads products: Sponsored Content, Dynamic Ads, and Text Ads. In this role, managing two stellar PMMs, my goal is to connect marketers with high-quality, differentiated native advertising solutions on the world's largest professional network.
As PMM lead, I develop, oversee, and/or manage go-to-market plans that...
1) Assemble voice-of-customer data that my team can translate into product requirements, which my team delivers to our Product, Design, and Engineering teams. My team will accomplish this through customer validation interviews, pilot programs, NPS studies, and more.
2) Pilot new products and capabilities ...
Tags
marketing
advertising
internet
linkedin
digital
online video
sponsored updates
content marketing
sponsored content
disruption
mckinsey & company
technology
online
social media
hubspot
video
curation
monetization
aggregation
magnify
web
turnhere
See more