What responsibilities
would a designer fulfil
in your startup?
Flows
Visual design
User interface
Multiple devices
Design elements
Cohesive design identity
Consistent design
Graphic des...
Flows
Visual design
User interface
Multiple devices
Design elements
Cohesive design identity
Consistent design
Graphic des...
Flows
Visual design
User interface
Multiple devices
Design elements
Cohesive design identity
Consistent design
Graphic des...
Flows
Visual design
User interface
Multiple devices
Design elements
Cohesive design identity

UI Design = UX Design

Consi...
How can a UX Designer
help your startup?
UX Design can help your business become
!

BIGGER
&

BETTER
More business = More users
That happens when you can…
•

Solve their pain point

•

Convince them about it

•

Deliver use...
•

Solve their pain point

•

Convince them about it

•

•

Deliver useful and usable
solutions
Engage (and consistently)
...
UX Design
•

Solve their pain point

•

User Research

•

Convince them about it

•

User Interface Design

•

•

•
•

Del...
UX Design
•

Solve their pain point

•

User Research

•

Convince them about it

•

User Interface Design

•

•

•
•

Del...
UX Design
•

Solve their pain point

•

User Research

•

Convince them about it

•

User Interface Design

•

•

•
•

Del...
UX Design
•

Solve their pain point

•

User Research

•

Convince them about it

•

User Interface Design

•

•

•
•

Del...
UX Design is
not just UI Design
not optional
not a step in the process
It is the design process.
Hard truth
•

Not enough UX designers

•

Not all ‘UX designers’ know everything about UX

•

UX means different for diffe...
What you can do?
•

Not every business needs a UX Designer, but every business needs UX
Design

•

Know the what and how o...
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How can UX Designers benefit your startup?

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This presentation describes the difference between a UX and UI Design, and how they can help a start-up business become more successful. This was originally given as a part of a Design Session at Microsoft Accelerator (Bangalore, India).

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How can UX Designers benefit your startup?

  1. 1. What responsibilities would a designer fulfil in your startup?
  2. 2. Flows Visual design User interface Multiple devices Design elements Cohesive design identity Consistent design Graphic design Website design Branding
  3. 3. Flows Visual design User interface Multiple devices Design elements Cohesive design identity Consistent design Graphic design Website design Branding UI Design
  4. 4. Flows Visual design User interface Multiple devices Design elements Cohesive design identity Consistent design Graphic design Website design Branding UI Design = UX Design
  5. 5. Flows Visual design User interface Multiple devices Design elements Cohesive design identity UI Design = UX Design Consistent design Graphic design Website design Branding Visual Design Interaction Design
  6. 6. How can a UX Designer help your startup?
  7. 7. UX Design can help your business become ! BIGGER & BETTER
  8. 8. More business = More users That happens when you can… • Solve their pain point • Convince them about it • Deliver useful and usable solutions • Engage (and consistently engage) them The whole experience of your product is always worth their time and attention
  9. 9. • Solve their pain point • Convince them about it • • Deliver useful and usable solutions Engage (and consistently) engage them ! • User Interface Design • Visual Design • Interaction Design
  10. 10. UX Design • Solve their pain point • User Research • Convince them about it • User Interface Design • • • • Deliver useful and usable solutions Engage (and consistently) engage them • Visual Design Interaction Design Testing (Qual. and Quant.)
  11. 11. UX Design • Solve their pain point • User Research • Convince them about it • User Interface Design • • • • Deliver useful and usable solutions Engage (and consistently) engage them • Visual Design Interaction Design Testing (Qual. and Quant.)
  12. 12. UX Design • Solve their pain point • User Research • Convince them about it • User Interface Design • • • • Deliver useful and usable solutions Engage (and consistently) engage them • Visual Design Interaction Design Testing (Qual. and Quant.) USER
  13. 13. UX Design • Solve their pain point • User Research • Convince them about it • User Interface Design • • • • Deliver useful and usable solutions Engage (and consistently) engage them Visual Design USER Interaction Design • Testing (Qual. and Quant.) • Gathering requirements • Working tightly with other team members • Tie together all user touch points BUSINESS
  14. 14. UX Design is not just UI Design not optional not a step in the process It is the design process.
  15. 15. Hard truth • Not enough UX designers • Not all ‘UX designers’ know everything about UX • UX means different for different people • Design school graduates are mostly not fit for startups as their process is long and more structured, startups work on a leaner process
  16. 16. What you can do? • Not every business needs a UX Designer, but every business needs UX Design • Know the what and how of design • Built that capability within your organisation • Know what to ask for (don’t get stuck on fancy job titles)
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