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How can UX Designers benefit your startup?
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How can UX Designers benefit your startup?

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This presentation describes the difference between a UX and UI Design, and how they can help a start-up business become more successful. This was originally given as a part of a Design Session at …

This presentation describes the difference between a UX and UI Design, and how they can help a start-up business become more successful. This was originally given as a part of a Design Session at Microsoft Accelerator (Bangalore, India).

Published in: Design

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Transcript

  • 1. What responsibilities would a designer fulfil in your startup?
  • 2. Flows Visual design User interface Multiple devices Design elements Cohesive design identity Consistent design Graphic design Website design Branding
  • 3. Flows Visual design User interface Multiple devices Design elements Cohesive design identity Consistent design Graphic design Website design Branding UI Design
  • 4. Flows Visual design User interface Multiple devices Design elements Cohesive design identity Consistent design Graphic design Website design Branding UI Design = UX Design
  • 5. Flows Visual design User interface Multiple devices Design elements Cohesive design identity UI Design = UX Design Consistent design Graphic design Website design Branding Visual Design Interaction Design
  • 6. How can a UX Designer help your startup?
  • 7. UX Design can help your business become ! BIGGER & BETTER
  • 8. More business = More users That happens when you can… • Solve their pain point • Convince them about it • Deliver useful and usable solutions • Engage (and consistently engage) them The whole experience of your product is always worth their time and attention
  • 9. • Solve their pain point • Convince them about it • • Deliver useful and usable solutions Engage (and consistently) engage them ! • User Interface Design • Visual Design • Interaction Design
  • 10. UX Design • Solve their pain point • User Research • Convince them about it • User Interface Design • • • • Deliver useful and usable solutions Engage (and consistently) engage them • Visual Design Interaction Design Testing (Qual. and Quant.)
  • 11. UX Design • Solve their pain point • User Research • Convince them about it • User Interface Design • • • • Deliver useful and usable solutions Engage (and consistently) engage them • Visual Design Interaction Design Testing (Qual. and Quant.)
  • 12. UX Design • Solve their pain point • User Research • Convince them about it • User Interface Design • • • • Deliver useful and usable solutions Engage (and consistently) engage them • Visual Design Interaction Design Testing (Qual. and Quant.) USER
  • 13. UX Design • Solve their pain point • User Research • Convince them about it • User Interface Design • • • • Deliver useful and usable solutions Engage (and consistently) engage them Visual Design USER Interaction Design • Testing (Qual. and Quant.) • Gathering requirements • Working tightly with other team members • Tie together all user touch points BUSINESS
  • 14. UX Design is not just UI Design not optional not a step in the process It is the design process.
  • 15. Hard truth • Not enough UX designers • Not all ‘UX designers’ know everything about UX • UX means different for different people • Design school graduates are mostly not fit for startups as their process is long and more structured, startups work on a leaner process
  • 16. What you can do? • Not every business needs a UX Designer, but every business needs UX Design • Know the what and how of design • Built that capability within your organisation • Know what to ask for (don’t get stuck on fancy job titles)