INTRODUCTION Reckitt Benckiser plc is a global consumer goods company headquartered in Slough, United Kingdom. It is one of the world’s leading manufacturers and marketers of branded products in household cleaning and health & personal care, selling a comprehensive range through over 60 operating companies into around 180 countries. It was founded in1814. Key people of The company - Adrian Bellamy (Chairman), Rakesh Kapoor (CEO), Colin Day (CFO)
Conti….. Reckitt Benckiser (RB) owns many household name brands. The company has 19 powerbrands which account for around 70% of the companys sales. Reckitt Benckiser (India) formerly known as Reckitt & Colman of India was incorporated in 1951 and promoted by the British multinational Reckitt Benckiser plc which presently holds a 51% stake in the company. Reckitt Benckiser (India) Ltd corporate office is in Gurgaon, Haryana
VISION ‘’’Reckitt Benckiser is about passionately deliveringbetter solutions in household cleaning and health &personal care to customers and consumers, whereverthey may be, for the ultimate purpose of creatingshareholder value.”
VALUES Our core values are a set of guiding principles through which we think, behave and conduct our business in order to deliver on our vision; they are:• Achievement• Teamwork• Entrepreneurship• Commitment
POLITICAL FACTORSPolitical factors include the following types ofinstrument:Voluntary codes and practices Market regulationsTrade agreements, tariffs or restrictionsTax levies and tax breaksType of government regime eg communist, democratic, dictatorship
Conti….The household and health & personal care industry isheavily regulated by, inter alia, the European Union, theUnited States government and individual countrygovernments elsewhere.Globalisation has brought growth opportunities to RB,the company has operating companies in 60 countriesand sales in 180 countries.Despite this 70% of revenue is in Europe, NorthAmerica, Australia and New Zealand. There aresignificant opportunities to grown in the developingcountries.
ECONOMIC FACTORS The economic downturn has not had a major impacton sales in the developed markets, demand in thedeveloping markets is not as stable. Cheaper labour in developing countries affects thecompetitiveness of products from developed countries.High unemployment, low spending power and lowstakeholder confidence In the country adverselyaffects the working of company.
SOCIAL FACTORS RB is deeply committed to sharing some of the wealth it creates with the people who need it most by helping to improve children’s health, hygiene and social development around the world. RB people are entrepreneurial, innovative, internationally diverse, dynamic and driven by a strong sense of ownership. RB is fully committed to the principle of equal opportunity in employment.
Conti…. RB is going to implement their Global Manufacturing Standard which sets out their expectations in terms of human rights, working conditions, health and safety and environmental factors. RB has focused on social movement towards environmental awareness, commitment to reduce carbon impact of its products by 20% by 2020. Focusing on water management, material efficiency etc
TECHNOLOGICAL FACTORS Constantly changing technology demands for constant updation & innovation. RB is passionate about delivering innovation. In fact, 40% of net revenues are from products which are less than 3 years old. RB commitment to online video advertising stems from a need to not only get in front of consumers, but to engage deeply with them in brand-friendly spaces”
Conti….. RB reinforces its brands with an exceptional rate of innovation. Innovations must be Great Performers, Fast to Market and Cost-effective. Innovation starts and ends with consumers – the small ways RB can make life better. So RB builds consumers into product development, validating every idea with them.