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Reckitt benckiser

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  • 1. Reckitt Benckiser (India) Ltd.
  • 2. PRESENTED BY-Akanksha Singh (35)Akanksha Singh ( 34)Ankit Jaiswal (65)
  • 3. INTRODUCTION Reckitt Benckiser plc is a global consumer goods company headquartered in Slough, United Kingdom. It is one of the world’s leading manufacturers and marketers of branded products in household cleaning and health & personal care, selling a comprehensive range through over 60 operating companies into around 180 countries. It was founded in1814. Key people of The company - Adrian Bellamy (Chairman), Rakesh Kapoor (CEO), Colin Day (CFO)
  • 4. Conti….. Reckitt Benckiser (RB) owns many household name brands. The company has 19 powerbrands which account for around 70% of the companys sales. Reckitt Benckiser (India) formerly known as Reckitt & Colman of India was incorporated in 1951 and promoted by the British multinational Reckitt Benckiser plc which presently holds a 51% stake in the company. Reckitt Benckiser (India) Ltd corporate office is in Gurgaon, Haryana
  • 5. VISION ‘’’Reckitt Benckiser is about passionately deliveringbetter solutions in household cleaning and health &personal care to customers and consumers, whereverthey may be, for the ultimate purpose of creatingshareholder value.”
  • 6. VALUES Our core values are a set of guiding principles through which we think, behave and conduct our business in order to deliver on our vision; they are:• Achievement• Teamwork• Entrepreneurship• Commitment
  • 7. PRODUCT LINE
  • 8. PRODUCT LINE OF THE COMPANY Fabric Care: Calgon, Vanish, Spray n Wash, Woolite Surface Care: Cillit Bang, Lysol, Dettol, Harpic Dishwashing: Finish Home Care: Airwick, Mortein Health Care: Strepsils, Mucinex, Nurofen, Gaviscon Personal Care: Veet, Dettol, Clearasil Food: Frenchs Mustard Pharmaceutical: Suboxone
  • 9. BRANDS
  • 10. PEST ANALYSIS
  • 11. POLITICAL FACTORSPolitical factors include the following types ofinstrument:Voluntary codes and practices Market regulationsTrade agreements, tariffs or restrictionsTax levies and tax breaksType of government regime eg communist, democratic, dictatorship
  • 12. Conti….The household and health & personal care industry isheavily regulated by, inter alia, the European Union, theUnited States government and individual countrygovernments elsewhere.Globalisation has brought growth opportunities to RB,the company has operating companies in 60 countriesand sales in 180 countries.Despite this 70% of revenue is in Europe, NorthAmerica, Australia and New Zealand. There aresignificant opportunities to grown in the developingcountries.
  • 13. ECONOMIC FACTORS The economic downturn has not had a major impacton sales in the developed markets, demand in thedeveloping markets is not as stable. Cheaper labour in developing countries affects thecompetitiveness of products from developed countries.High unemployment, low spending power and lowstakeholder confidence In the country adverselyaffects the working of company.
  • 14. SOCIAL FACTORS RB is deeply committed to sharing some of the wealth it creates with the people who need it most by helping to improve children’s health, hygiene and social development around the world. RB people are entrepreneurial, innovative, internationally diverse, dynamic and driven by a strong sense of ownership. RB is fully committed to the principle of equal opportunity in employment.
  • 15. Conti…. RB is going to implement their Global Manufacturing Standard which sets out their expectations in terms of human rights, working conditions, health and safety and environmental factors. RB has focused on social movement towards environmental awareness, commitment to reduce carbon impact of its products by 20% by 2020. Focusing on water management, material efficiency etc
  • 16. TECHNOLOGICAL FACTORS Constantly changing technology demands for constant updation & innovation. RB is passionate about delivering innovation. In fact, 40% of net revenues are from products which are less than 3 years old. RB commitment to online video advertising stems from a need to not only get in front of consumers, but to engage deeply with them in brand-friendly spaces”
  • 17. Conti….. RB reinforces its brands with an exceptional rate of innovation. Innovations must be Great Performers, Fast to Market and Cost-effective. Innovation starts and ends with consumers – the small ways RB can make life better. So RB builds consumers into product development, validating every idea with them.

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