Renard powerpoint
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Transcript

  • 1. Social Media and Music
  • 2. Social Media and Music Social Media and Music is merging with how artists are marketing themselves. Fan interaction and Social Media Promotions are becoming the most important thing for both established and up and coming artists. This slideshow will be going over some of these aspects and what it is like to be a user and interact with artists using these formats.
  • 3. The Artist  The artist I decided to engage with operates under the label LapFox Trax and controls all of the aliases within said label. Renard (the artist) uses these aliases to split his music into genres almost to give a better visual and emotional feel to the music created. Some examples are Kitsune^2 and The Quick Brown Fox. Generally the music that is produced is of the electronic music genre but it varies very greatly depending on the alias.
  • 4. Social Media Presence  The social media and online presence of Renard and LapFox Trax is huge. He routinely interacts with fans and uploads blog videos with updates on both releases and personal matters. Renard mainly uses Facebook, Twitter, and Tumblr but his works have created many communities across a vast number of forums and websites. Almost all of his music is exclusively released online with only limited physical runs of CDs being occasional sold.
  • 5. Alias Presence  Renard possesses a unique trait with the music created as it all features a very personalized alias to go along with it. These are not just simply characters that are being used as album art or promotions. These are very important to how the music Renard creates is spread. Not only does it provide a unique personal aspect to the work created, but it also spawns a new community of people who create fan art and fandom about his creations.
  • 6. Alias Presence  Renard possesses a unique trait with the music created as it all features a very personalized alias to go along with it. These are not just simply characters that are being used as album art or promotions. These are very important to how the music Renard creates is spread. Not only does it provide a unique personal aspect to the work created, but it also spawns a new community of people who create fan art and fandom about his creations.
  • 7. (some) LapFox Trax Alias' tg
  • 8. Find your Fans  Renard has been very successful in finding the user base that enjoys the content produced by LapFox Trax. The audience really feels and enjoys what Renard produces and interacts in a very proactive manner through many of the social media pages run by Renard.
  • 9. Interactions outside of Social Media  Renard is also great at interacting with fans outside of social media on various sites like Twitch.tv . He is an avid streamer who often streams various games being speedrun or broken. Sometimes even just blog streams are common.
  • 10. Online interaction  Some of Renard's main interactions are based off of:  https://www.facebook.com/lapfoxtrax  https://twitter.com/renqueenston  http://dariusalpha.tumblr.com/   http://askrenard.tumblr.com/ (there are other askX.tumblr pages) https://www.youtube.com/user/lapfoxofficial And more
  • 11. Online Communities  There are many online communities that have sprung up from the work of Renard that spawn across many different sites. Two of the main sites being DeviantArt for fan art of aliases and discussion and sites such as Reddit that can facilitate a user base and provide a means to communicate and share links.
  • 12. Physical Space  Renard does not generally promote a physical product as most of the content produced is put online onto sites like bandcamp. Occasionally some physical releases are created like albums or signed posters but these are generally limited in run to around 500 or so. Sometimes less when it comes to signed merchandise or smaller releases.
  • 13. Problems with Social Media Interactions  There are many base problems that can be had with operating any sort of social media account in regards to public interaction. It has to be managed very carefully as since everything is online, it's not like mistakes will be forgiven easily.
  • 14. Privacy Issues  If an artist has such an open life to the internet then problems of Privacy can arise. Renard is going through this right now as accusations of various wrong doings have been made on various social media sites. As of currently most of the fandom of LapFox Trax and Renard is in chaos due to the current circumstances.
  • 15. Images  All images in this powerpoint were taken from either the lapfox site  http://lapfoxtrax.com/  Or the lapfox wiki  http://lapfoxtrax.wikia.com/  I do not claim to own any images used in this presentation