CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 1Product Line, Value Proposition &Monetization Stra...
CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 2		 allows fans and consumers to add virtualcontent...
CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 3SNAPS! IS A User Generated Advertising Platform AT...
CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 4+BRANDS•	 Mobile advertising and social media have...
CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 5Add it. Snap it. Share it. | For consumersSnaps! i...
CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 6STANDARD MOBILE AD VS. SNAPS! | CREATES COMPELLING...
CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 7INSTAGRAM VS. SNAPS! | PERSONALIZED PHOTO SHARING ...
CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 8VALUE PROPOSITION FOR BRANDS | Snaps!TMIS Disrupti...
CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 9CASE STUDY | BALTIMORE RAVENS FEB 2013Brand Campai...
CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 10MOBILE COMMERCE CASE STUDY | AIRWALK POP-UP STORE...
CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 11Snaps!TM CLIENTSWho we’ve worked with - ENTERTAIN...
CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 12Drive User Interaction & Adoption Additional Mone...
CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 13VIVIAN ROSENTHAL FOUNDER & CEO JONATHAN CARSON CH...
CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 14Vivian RosenthalFounder & CEOvivian@snapsapp.comJ...
CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 15EXPLOSIVE GROWTH IN photo sharing/ MASSIVE POTENT...
CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 16CASE STUDY | BALTIMORE RAVENS FEB 2013SAMPLE USER...
CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 17CASE STUDY | NBC UNIVERSAL - THE VOICE | Snaps! d...
Upcoming SlideShare
Loading in...5
×

Snaps! f.k.a. GoldRun

2,258

Published on

Snaps! is Instagram for brands. We are a photo-driven mobile engagement platform that connects brands and consumers.

Published in: Art & Photos
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
2,258
On Slideshare
0
From Embeds
0
Number of Embeds
9
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Snaps! f.k.a. GoldRun"

  1. 1. CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 1Product Line, Value Proposition &Monetization Strategy | 2013
  2. 2. CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 2 allows fans and consumers to add virtualcontent to their photos connects brands, celebrities and artists toconsumers by creating valuable photo-driven mobileengagements - like ‘instagram for brands’User Generated Advertising Platform
  3. 3. CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 3SNAPS! IS A User Generated Advertising Platform AT THE INTERSECTION OF MANY TRENDSCOMMERCEOPPORTUNITIESSOCIAL CRM& AD PLATFORMSCONTENTCOMMUNICATIONPLATFORMSIMAGESHARING
  4. 4. CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 4+BRANDS• Mobile advertising and social media have not delivered compelling results• Brands must find a solution to engage their fans and users in the mobile space• A platform that delivers real value, revenue and ROI from mobile marketinginitiatives is highly valuable to brands• Snaps! delivers personal, user generated, mobile photocontent to brands in a way that delivers and becomes part ofan authentic user engagement vs ‘an ad’OUR SOLUTIONCONSUMERS• Consumers want to show their love for brands, celebrities and artists butdon’t have a way to do so. Snaps! makes this possible by adding virtualcontent and stickers to photos, so consumers can show off their love for thebrand - the way they want!
  5. 5. CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 5Add it. Snap it. Share it. | For consumersSnaps! is a great way to play with and create fun photos.Users pose, add virtual content, sticker images, celebrities, characters and more to photos to share with friends and family.JOE FLACCOSTICKER• USERS SELECTBRANDS, CELEBS ORVIRTUAL CONTENTPHOTO• USER ADDS OR SNAPSA PHOTOS, BECOMING ABRAND AMBASSADOR• PLATFORM AGNOSTIC• TRACKABLE ROI• MOBILE ADVERTISINGDISGUISED AS A PHOTOSHARE
  6. 6. CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 6STANDARD MOBILE AD VS. SNAPS! | CREATES COMPELLING, AUTHENTIC ADVERTISINGVSStandard Ads• Irrelevantadvertising• Instrusive• Low Trust(10%)• Highlyrelevantadvertising• Authentic• High Trust(70%)Source North American Technographics * Online Benchmark Survey (Part 1), Q2 2012 (US,Canada)*Source: European TechnographicsPersonalizedPhoto Driven Ads
  7. 7. CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 7INSTAGRAM VS. SNAPS! | PERSONALIZED PHOTO SHARING EXPERIENCEVSDEFAULT SOCIAL COPYSnaps! offers aninteractive andpersonalizedexperience that notonly creates authenticugc advertising butalso leads to brandrecommendationsfrom friendsPersonalizedPhoto Driven Ads
  8. 8. CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 8VALUE PROPOSITION FOR BRANDS | Snaps!TMIS Disrupting the mobile ad tech space by creatingintegrated branded contentSNAP POSTUsers snap andshare photosBrand defined socialcopyDRIVES ECOMMDrive ecomm trafficHEIGHTENED BRAND EXPOSURE VIA FACEBOOK,TWITTER, TUMBLR & OTHER SOCIAL NETWORKSUser generated photo ads with branded watermark andbrand defined social copy increase brand awareness onFacebookENJOYING MY #DRUMSTICKLIKE NEVER BEFORE!@nestledrumstick#ForeverSummerENJOYING MY #DRUMSTICK LIKENEVER BEFORE!@nestledrumstick#ForeverSummer
  9. 9. CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 9CASE STUDY | BALTIMORE RAVENS FEB 2013Brand Campaign Launch Brand Campaign Results02.13. 2013 1 monthTAKEN & SHARED23,954Brand InfluenceMultipliesPhotos
  10. 10. CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 10MOBILE COMMERCE CASE STUDY | AIRWALK POP-UP STOREBrand Campaign Launch Brand Campaign ResultsWe executed the World’s first virtual pop-up store.Fans were instructed to take a photo and receivean exclusive promo code for purchase, directlyboosting sales of the limited edition sneakers.All 600 pairsof limited editionshoes were soldin one day& drove the most traffic to the Airwalkwebsite in the company’s historyAirwalk’s busiest weekin e-commerce$5,000,000EARNED MEDIA TWEETS26,000
  11. 11. CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 11Snaps!TM CLIENTSWho we’ve worked with - ENTERTAINMENT, SPORTS & CELEBRITIES
  12. 12. CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 12Drive User Interaction & Adoption Additional Monetization OpportunitiesSnaps!TM OVERVIEWPRODUCT ROADMAP HIGHLIGHTS• Social Communities• User-generated content• PersonalizationIN-APP PHOTO STREAM FOLLOW CAPABILITIES• Brand pages• In-app purchasesFEATURED BRAND PAGESUSER GENERATED CONTENT IN-APP PURCHASES
  13. 13. CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 13VIVIAN ROSENTHAL FOUNDER & CEO JONATHAN CARSON CHAIRMANVivian brings over a decade of international experiencein working with brands, agencies and retailers. In thefirst year of Snaps!, she secured dozens of advertisingclients for mobile marketing (including Nike,Bloomingdales, H&M, AT&T, Sony, Microsoft, Barnesand Noble).Jonathan is an experienced digital executive andentrepeneur. He has founded three companies,including BuzzMetrics, the first and foremost player inthe social media intelligence space, which was sold toNielsen in 2007.• Chief Product Officer TheMarkets.com(sold to S&P Capital IQ for $300m)• Idealab• Harvard University / Harvard Business School• CarryQuote AG• Thomson Reuters• Technion Israel Instituteof TechnologyAMY KadomatsuChief OperatING OfficerDmitry Rakovitskychief technology officer• 10 years working with brands, agencies & retailers• L’Oreal’s 2012 Women in Tech Award Winner• Top 50 Global Creatives 2010 by Creativity Magazine• Published interviews in Wall Street Journal,The New York Times, TEDx, Wired• Brown University / Columbia University• Serial entrepeneur• Nielsen Digital and BuzzMetrics• Speaker at Mobile World Congress, Web 2.0and ad:tech• Georgetown UniversityAmy is a seasoned executive and general managerwho brings nearly 20 years of expertise in businessdevelopment and product strategy, across both smalland large companies. She built financial servicestechnology company TheMarkets.com from start-up intoa successful business that sold to S&P Capital IQ for$300m.Dmitry brings over 17 years of product strategy anddevelopment, technology and business leadershipexperience across Internet and Mobile for financialservice industries at companies including CarryQuote AG,InfoNGen and Reuters.
  14. 14. CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 14Vivian RosenthalFounder & CEOvivian@snapsapp.comJonathan CarsonCharimanjonathan@snapsapp.comAmy KadomatsuCOOamy@snapsapp.comDmitry RakovitskyCTOdmitry@snapsapp.comSnaps!TM132 E 28th St, 4th FloorNew York, NY 10016917.549.0704www.snapsapp.com add it. snap it. share it.
  15. 15. CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 15EXPLOSIVE GROWTH IN photo sharing/ MASSIVE POTENTIAL SPEND IN MOBILE ADSData Source: Instagram “Instagram Press Center” April 2012 | Ask Your Target Market (AYTM) “Photo Sharing Research” March 2012Photo-sharing App reaches100M Users3x fasterthan other social networksINSTAGRAMLINKEDINTUMBLRTWITTERFACEBOOK1 2 3 4 5 6 7 8 9 YEARS 46%of total U.S.adults uploadshareableData Source:Wikipedia.org | TechCrunch.com | Technology.Inc.Com | Facbeook.com | Flickr.com$20+BNPotentialMobileAd SpendData Source: Mary Meeker, December 2012Data Source:Analysis of over 60,000 brand pages and 1M posts conducted by WildfireInteractive & EdgeRank Checker during Q1 2012Facebook users upload over 250 million photos perday - photo sharing is a cornerstone of Facebook’suser experience and its identity as a social platform.Brand and Product Fan Pages on Facebook have 7xhigher interaction rates for photos versus statusupdates, video posts, and other content.The value of authenticPhoto posts for brandsis immense123%Growth in PhotographyBased Mobile App UseAmong U.S. Smartphone UsersPHOTOGRAPHY 123%COMMUNICATION 98%SHOPPING 89%TOTAL MOBILE 84%Data Source: Nielsen, “Counting Today’s Mobile Consumer”, July 18, 20121.1BGlobalSmartphone42%Growth,Q 4:12Data Source: Mary Meeker KPCB, “Internet Trends”, December 3, 20128%7%6%5%4%3%2%1%0%PHOTOSTATUSVIDEOLINK
  16. 16. CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 16CASE STUDY | BALTIMORE RAVENS FEB 2013SAMPLE USER PHOTOSTWITTER ACTIVITYFACEBOOK PHOTO CONTEST
  17. 17. CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 17CASE STUDY | NBC UNIVERSAL - THE VOICE | Snaps! drives immediate engagement with Facebookfans on Brand Pages

×