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Does the world need a better fart game, or does it need a brand that people are willing to invest their time & money in?
Apple Store has 500,000 apps. Android Market has 300,000 apps. Nokia hitched the Microsoft bandwagon.Even as smartphone offerings are multiplying in the market, and tablets raining by the day, enabling more consumers to access latest technologies at various price points, the mobile app offerings themselves are maturing.
Now, it is no longer worth spending time & energy simply writing an app. Rather, the money lies in building a brand that customers trust. A brand now encompasses an ecosystem, supported by both online & real world presence. The “boring” business rules that have stood the test of time in the real world, are now taking root in the mobile world also. A consistent experience now draws in, and retains users. Enterprises need to deliver a consistent experience across platforms. People will look to invest in familiar brands, no matter which medium.