Your SlideShare is downloading. ×
0
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011

250

Published on

Does the world need a better fart game, or does it need a brand that people are willing to invest their time & money in? …

Does the world need a better fart game, or does it need a brand that people are willing to invest their time & money in?
Apple Store has 500,000 apps. Android Market has 300,000 apps. Nokia hitched the Microsoft bandwagon.Even as smartphone offerings are multiplying in the market, and tablets raining by the day, enabling more consumers to access latest technologies at various price points, the mobile app offerings themselves are maturing.

Now, it is no longer worth spending time & energy simply writing an app. Rather, the money lies in building a brand that customers trust. A brand now encompasses an ecosystem, supported by both online & real world presence. The “boring” business rules that have stood the test of time in the real world, are now taking root in the mobile world also. A consistent experience now draws in, and retains users. Enterprises need to deliver a consistent experience across platforms. People will look to invest in familiar brands, no matter which medium.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
250
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. LIFE BEYONDAPPS Abhay Aggarwal
  • 2. Hello I’mAbhay 2
  • 3. 2007 3
  • 4. 2008 4
  • 5. How’s the mobile industry shaping up? 5
  • 6. 5.3 BILLIONPHONESworldwide 1.5 BILLION Smartphones 6
  • 7. Top 5 Phone Makers 7
  • 8. Top 3 Smartphone Makers 8
  • 9. Top 3 Markets 952 MILLION900 MILLION ? 327 MILLION 9
  • 10. The Dragon & the Tiger 300 MILLION connections sold in 2010 10
  • 11. How does 2011 look like? 11
  • 12. 450 MILLIONsmartphoneswill be shippedin 40% of2011 them will be me! 12
  • 13. Let’s talk APPS 13
  • 14. Sales15 BILLIONapps have beendownloaded from Apple App Store 14
  • 15. App Sales $2.5 BILLIONhas been paid to app developers 15
  • 16. What does it take to build an app?Read a book… $25 for Android Market $99/year for Apple Buy a dev license… $99 a year + $99 per app 16
  • 17. If you build it,they will come… right? 17
  • 18. THINK AGAIN… 18
  • 19. 5 LAKH 3 LAKH+ APPS APPS 19
  • 20. The Good, The Bad, the Ugly… $1.5 Billion worth goods sold via mobile app $3 Billion worth transactions via mobile One in Four mobile apps are tried & never used again Even now, 90% of app devs do not make a sustainable return on investment 20
  • 21. What sells most?#1 #2 #3 #4 #5 21
  • 22. The future… 22
  • 23. Trends Bills MobilePayment TicketingBuying InteractiveGoods Marketing 23
  • 24. Look beyond apps… 24
  • 25. FULFILL A NEED 25
  • 26. Mobile is part of an ecosystem… LOCAL (where I am) (who I’m with, who I want totell about what I’m doing) REAL SOCIAL TIME (what I’m doing right now) 26
  • 27. 33% check/update status via mobile50% tweet using mobiles 200 MILLION daily views through mobiles 27
  • 28. Gang of Four 28
  • 29. 29
  • 30. APPLE 30
  • 31. APPLE 31
  • 32. 32
  • 33. 33
  • 34. 34
  • 35. 35
  • 36. Stake a Presence in Mobile 36
  • 37. IDENTIFY YOUR BUSINESS Identify your business 37
  • 38. 38
  • 39. Ads are short termAd supported revenue model is not the only way to go, and is not sustainable in the long run. 39
  • 40. Build an APIDont just build an APP, build an API 40
  • 41. Environment Matters Mobile INDEPENDENT…Cloud Social 41
  • 42. Environment Matters Mobile Cloud Social …or in harmony 42
  • 43. NFC: The NEXT FRONTIER 43
  • 44. What is NFC & how does it work?• Stands for Near Field Communication• Works on Short Range Wireless technology• Based on RFID tech• Technology enabler, not replacer. It complements existing technology.• A way to transmit and receive very small bits of information, wireless, at very close ranges (limited to few centimetres max)• 1 out of every 5 smartphones expected to be NFC enabled by 2015. 44
  • 45. Should we be interested? • Theres a lot of Money! Mobile based commerce is increasing • Mobile Payments To Triple To $670 Billion by 2015 • 141 Million people spending $86 Billion Using Mobile Payments • Paypal alone seeing $3 Billion Using Mobile Payments in 2011 • iPhone 5 expected to have NFC; Google Nexus S already has it 45
  • 46. How & Where will NFC be used? 46
  • 47. In Summary 47
  • 48. • Growth will be driven by Asian markets, particularly China & India.• Mobile Browsers are getting better all the time, and will become as powerful as their desktop equivalents.• Security concerns by corporates will be taken care of, leading to extensive adoption by business users.• Tablets will grow exponentially & replace laptops for lightweight uses.• Mobile wallet technology & NFC will revolutionise payment on mobile• High speed networks will make mobiles & tablets the primary, and in many cases, the only means of accessing the Web. 48
  • 49. One last thing… 49
  • 50. 50
  • 51. Design is not just what it looks like andfeels like.Design is how it works. Steve Jobs 51
  • 52. ReferencesMobile Stats• http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats• http://blog.socialcast.com/e2sday-mobile-affairs/Google Sets Role in Mobile Payment• http://online.wsj.com/article/SB10001424052748703576204576226722412152678.htmlNear Field Communications• http://gizmodo.com/5707321/what-is-near+field-communication• http://gizmodo.com/5768471/fourteen-ways-nfc-will-let-your-phone-replace-your-wallet-and-moreMobile Operating Systems• http://en.wikipedia.org/wiki/IOS• http://en.wikipedia.org/wiki/Android_(operating_system)• Amazon.com:the Hidden Empire, faberNovel, May 2011• Flickr Images 52
  • 53. </thanks> 53

×