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Creuna: Mobilizing Your Business
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Creuna: Mobilizing Your Business

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Published

Presented April 14, 2011 …

Presented April 14, 2011

Video Presentation (in Swedish):
http://bit.ly/g93FSd

Published in Business , Technology
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Transcript

  • 1. Slide to unlock
  • 2. Mobilizing your businessBrought to you by Hörnsten & Ivmark
  • 3. Creuna ABStockholm
  • 4. Why Mobilize?Market Transformation
  • 5. Mobilization FrameworkMarket DriverMarket Driver MOBILIZEDMarket Driver PILLARS & ENGAGEMENT ECOSYSTEM PLAN BRAND STRATEGYMarket DriverMarket Driver
  • 6. Connectivity
  • 7. “ You’ve spent the day on the Internet — but not on the Web. ” “The Web Is Dead. Long Live the Internet” By Chris Anderson and Michael Wolff Wired, August 2010
  • 8. Connectivity Today 23% of allFB users Googleare 2x searchesmore active come fromon mobile mobile Netflix, on More Kindle 100 ebooks than devices paperbacks!
  • 9. Desirability
  • 10. Demand for Platforms iPod iPhone iPad0 1 Quarters After Launch 2 3
  • 11. Demand for Utility APPLE ITUNES MEDIA 7 yrs10 000 000 000 downloads
  • 12. Demand for Utility APPLE APP STORE 2,5 yrs10 000 000 000 downloads
  • 13. Monetization
  • 14. ROI? Biz Model? % 5037.5 2512.5 0 Symbian Blackberry Apple Microsoft Google Other Market share App download and usageGartner Q1 2010: Market ShareAdMob Operating System Share, May 2010
  • 15. Emerging App-Threat?
  • 16. Semiclosed vs. HTML AWARENESS ? MARKETING MARKETING SERVICES iAd Ad Sense ? PRODUCT ANDMARKETPLACE MARKETPLACE OR SERVICE ? $ $ $ LOYALTY
  • 17. Rewards
  • 18. “ Were seeing a dramatic shift in the way business is done towards more transparency, more collaboration, more democracy, and ultimately more value. ” – Alex Bogusky, Founding Insurgent, FearLess Cottage
  • 19. Value SpectrumCONTENT UTILITY
  • 20. FORM ATSMobile Tagging QR Co des Barcod es Mobile T ags
  • 21. KEY P LAYERCheck-ins Foursq S u are Gowall a Facebo ok
  • 22. KEY T HEMEM-Commerce Augm Price In-Ap ented R S Transp eality ar p Purc ency Exclus hasing ive De Gifting als
  • 23. EMER GINGM-Health Awaren EXAMP LES ess Publica tions Self-Ca re
  • 24. M-Banking TREN DSET Mint.c TE om RS Chase Deutc he Ba nk
  • 25. GENREntertainment Music Public ES /Film ations Game News/ s Media
  • 26. GENREntertainment Music Public ES /Film ations Game News/ s Media
  • 27. Empowerment
  • 28. “...consumers are surroundingthemselves with the people andinformation that helps themmake better decisions thanks tosocial networks such asFacebook, Twitter, and YouTube.Their attention is focused innew paradigms and away fromtraditional media.... ” – Brian Solis, Social Media Evangelist
  • 29. Customers are more empowered than ever before.Some believe we are on the verge a customer revolution.
  • 30. They’re not just customers, theycan be your biggest advocates! Source: Harvard Business Review
  • 31. EMER GING Custo MIND mers SET your b increa rand v se alue.“ Tell me and Ill forget; show me and I may remember; involve me and Ill understand. ” – Chinese Proverb
  • 32. EMER GING Custo MIND mers SET your b increa rand v se alue.“ Tell me and Ill forget; show me and I may remember; involve me and Ill make it better. ” – Chinese Proverb? Wikipedia’d?
  • 33. PREPARE TOENGAGE
  • 34. Mobilization, Step 1/3 Define your Platform Pillars
  • 35. Platform PillarsDEVICESSERVICESCUSTOMERS
  • 36. Mobilization, Step 2/3 Create your Ecosystem
  • 37. Ecosystem WebDEVICESSERVICES SocialCUSTOMERS Mobile
  • 38. Ecosystem WebDEVICES Primary,SERVICES SocialCUSTOMERS Extended or Pilot Service
  • 39. Stockholm City Library Web WebPrimary SocialService
  • 40. Stockholm Stad Web Web Pilot SocialService
  • 41. Mobilization, Step 3/3 Develop your Engagement Plan
  • 42. Engagement PlanAWARENESS ADOPTION ADVOCACY LOYALTY
  • 43. Engagement Plan Lenses WORDREACH VALUE OF IDENTITY MOUTH
  • 44. Engagement Plan / Ecosystem Web Web WORD VALUE OF IDENTITY Social MOUTHMobile
  • 45. Engagement Plan / Ecosystem Web WORDREACH OF IDENTITY Social Mobile MOUTH
  • 46. Engagement Plan / Ecosystem WebREACH VALUE IDENTITY Social Mobile
  • 47. Engagement Plan / Ecosystem Web WORDREACH VALUE OF Social Mobile MOUTH
  • 48. It’s a Work-in-progress Building market & brandrelevance doesn’t happen overnight.
  • 49. Mobilization is Progressive MARKET DRIVERS PILLARS & ENGAGEMENT RELEVANCE ECOSYSTEM PLAN Connectivity Desirability AWARENESS Devices ADOPTION MOBILIZED Monetization Services BRAND ADVOCACY Customers STRATEGY Rewards LOYALTYEmpowerment
  • 50. SummaryDefine your PillarsCreate your EcosystemDevelop your Engagement Plan
  • 51. Key Take-AwaysBe Relevant.Be Engaged – Mobile & socialwill help you listen, learn andengage with your customers.Be Fearless – Empowermentcan be a mutual benefit.
  • 52. Thanks!fredrik.hornsten@creuna.se ali.ivmark@creuna.se