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When choosing organic clothing and textiles, it helps to reduce the use of toxic and persistent pesticides, and in turn, protect the health and the planet. It is easy to understand the hazards of such clothing on our skin, which is the largest organ of our body.

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  2. 2. INTRODUCTION• Biodiversity! • The aftermath of ENDOSULFAN. • UN „s(United Nations) global ban • Gwalior Rayons Factory : Sulphuric acid, the pH of the water to below 4.0 and the fishes will die of acidamia causing bicarbonate loss in the body fluid.• Chemicals in action • Polluting soil and water systems, clean water supplies, health and biodiversity. • Presence in clothing and textiles, through which people are exposed to toxic chemicals with known health risks.
  3. 3. INTRODUCTION• The effort to be environmentally responsible • Less harmful to the environment than non-organic. • COPENHAGEN, Climate Change Summit, Denmark• What is Organic Clothing? • Made from organically produced material implying produced through agricultural practices that do not make use of pesticides and other toxins. Organic clothing is the one that has been produced in a way that is less harmful to the environment than non-organic.• Right from the farm through the manufacturing • Without exposure to any harsh chemicals. • Demand for organic products.
  4. 4. INTRODUCTION• How to identify? • For an item to be organic, it must be grown and processed without the use of synthetic or artificial fertilizers, hormones, medications or chemicals.• Health and the planet • Organic Clothing helps to reduce the use of toxic and persistent pesticides, and in turn, protect the health and the planet. • Hazards of clothing on our skin, the largest organ of human body• Certified Organic • Grown according to strict uniform standards • Verified by independent state or private organizations. • Inspections of farm fields and processing facilities, • Detailed record keeping • Periodic testing of soil and water to ensure that growers and handlers are meeting the standards which have been set.
  5. 5. HISTORY• Natural organic sources • For most of the human familys time on this planet clothing was derived from natural sources such as animal skins and hides.• Invention of internal-combustion engine. • Nitrogen fertilizers and pesticides • Revolution in farming• The organic movement • England,1920s, voice against these farming trends. • After World War II, large-scale irrigation, fertilization, and the use of pesticides became common practice. • Launch of the era of widespread pesticide use. Ammonium nitrate, DDT. • Green Revolution ,1944. Sustainable agriculture , 1950 • IFOAM : The International Federation of Organic Agriculture Movements , 1972 France.
  6. 6. IMPORTANCE OF BEING ORGANIC• Carbon dioxide, CO2 • A cotton t-shirt blended with polyester can release approximately one quarter of its weight in air pollutants and ten times its weight in carbon dioxide.• The difference of being organic • Each organic fiber t-shirt we buy eliminates the use of 150 grams of agricultural chemicals. It takes approximately one pound of chemicals to grow three pounds of conventional cotton, while organic cotton is grown chemical free.• Biodegradable • Biodegradation or Biotic degradation or Biotic decomposition is the chemical dissolution of materials by bacteria or other biological means• A stronger next generation • Growing popularity of organic children‟s clothing, bedding, baby food, and personal care products.
  7. 7. CRITERIA FOR BEING ORGANIC• According to GOTS, key criteria for processing and manufacturing include. • At all stages through the processing organic fibre products must be separated from conventional fibre products and must to be clearly identified. • All chemical inputs (e.g. dyes, auxiliaries and process chemicals) must be evaluated and meeting basic requirements on toxicity and biodegradability/eliminability. • Prohibition of critical inputs such as toxic heavy metals, formaldehyde, aromatic solvents, functional nano particles, genetically modified organisms (GMO) and their enzymes. • The use of synthetic sizing agents is restricted; knitting and weaving oils must not contain heavy metals. • Bleaches must be based on oxygen (no chlorine bleaching)
  8. 8. CRITERIA FOR BEING ORGANIC• According to GOTS, key criteria for processing and manufacturing include. • Discharge printing methods using aromatic solvents and plastisol printing methods using phthalates and PVC are prohibited. • Restrictions for accessories (e.g. no PVC, nickel or chrome permitted, any polyester must be post-consumer recycled from 2014 onwards) • All operators must have an environmental policy including target goals and procedures to minimise waste and discharges. • Wet processing units must keep full records of the use of chemicals, energy, water consumption and waste water treatment, including the disposal of sludge. The waste water from all wet processing units must be treated in a functional waste water treatment plant.
  9. 9. CRITERIA FOR BEING ORGANIC• According to GOTS, key criteria for processing and manufacturing include. • Packaging material must not contain PVC. From 1st January 2014 onwards any paper or cardboard used in packaging material, hang tags, swing tags etc. must be post-consumer recycled or certified according to FSC or PEFC. • Technical quality parameters must be met (s.a. rubbing, perspiration, light and washing fastness and shrinkage values) • Raw materials, intermediates, final textile products as well as accessories must meet stringent limits regarding unwanted residues. • Minimum social criteria based on the key norms of the International Labour Organisation (ILO) must be met by all processors.
  10. 10. PROCESSES IN ORGANIC CLOTHING• Processes in Conventional Clothing • All stages of the conventional garment manufacturing process, except for the spinning process, rely upon a blizzard of synthetic chemicals, many of which are toxic. • Polyvinyl alcohol is often used as a sizing to make the yarn weaveable. Harsh chlorine is used to bleach and whiten. Fabric is scoured, cleaned and de-pigmented with sodium hydroxide, heavy metal salts and cerium compounds in preparation for dying. Dyes often contain heavy metal impurities, chrome mordant and formaldehyde-fixing agents. Some Azo-based dyes (Azo dye group III A1 and A2) shed carcinogenic aryl amines. • Finishing is the last step of the manufacturing process and it is here that the last remnants of the natural fibers are paved over with harsh chemicals. A urea-formaldehyde product is frequently applied to cotton fabrics to reduce shrinkage and wrinkling.
  12. 12. ORGANIC DYES• LOGWOOD: Referred to as Natural Black #1, logwood requires a mordant to develop the color and to fix the organic dye. With a tin mordant, logwood gives hues in the reddish violet to the purple range. With an alum mordant, it gives purple to blue-purple colors. With chrome, it gives blue toned charcoal hue.• HEMATINE: As mentioned above, hematine is produced from logwood and therefore is also referred to as Natural Black #1. There are several grades of hematine, but all are used to dye natural fibers. Hematine‟s most specific use is for the dying of silk to be used in medical sutures.• WALNUT CRYSTALS: Naturally brown in color, walnut crystals are produced from peat. Its chemical name is Natural Brown #12 and walnut crystals are used in dying various natural fibers and paper.• FUSTIC: Commonly called Natural Yellow #11, fustic is used for dying many natural fibers, and is commonly used for dying leather.
  13. 13. ORGANIC DYES• BRAZILWOOD: Brazilwood generates an earthy red tone that can be readily used for dying leather and other natural fibers. Generally called Natural Red #24.• MADDER: Madder‟s leafy tops sprawl untidily over the ground and their clusters of tiny yellow-green flowers are insignificant.• HARITAKi: It is green in the natural colour and it cures all diseases.• CUTCH, CUTECHU: The dyestuff known as cutch or catechu is an extract usually made from the heartwood of Acacia catechu. It yields orange-brown dyes.• INDIGO: It produces an extensive range of beautiful blue shades has made it the most successful dye plant ever known.• TURMERIC: It is the source of the familiar yellow color of many Asian curry dishes.• POMEGRANATE: The edible pomegranate fruit yields a ocher- yellow dye and the skins are rich in tannin, which improves colorfastness.
  14. 14. ADVANTAGE OVER NON ORGANIC CLOTHES• Non-Alergic• Eco Friendly• Durability• Sustainability• Less soil and water contamination • Increase soil fertility and biodiversity • Fewer health hazards for farmers, manufacturers, and consumers • Contribution to the mitigation of climate change by avoiding energy intensive mineral fertilizers which, therefore, minimizes the emission of the green house gas N20 from fields and increases soil organic matter contents • Increased income for farmers due to organic premiums and reduced input costs • Reduced vulnerability of farmers‟ livelihoods:
  15. 15. TOXICITY PROFILE OF ORGANIC CLOTHING• The reality • Most of the toxicity occurs in wet processing • The current processing standards for organic materials. • The conventional textile production process uses approximately 8000 chemicals throughout the process to produce a final textile product.
  16. 16. DISADVANTAGES OVER NON ORGANIC CLOTHES• Non availability of natural resources • Deforestation and urbanization are major factors for the scarcity• Troubles in cultivating the resources without the application of the pesticides • Natural substitutes for the fertilizers have to come in place for a rich harvest.• Less number of producers in the market • There are not much manufacturers focused on Organic Clothing compared to the non-organic clothing. It is in its emerging form.• Price concerns • Organic products are comparatively high than non-organic. It‟s not economic to replace the low cost chemicals/pesticides with natural substances. The reason why it is costly is, the dyes and yarns used in making organic cloths are costlier.
  17. 17. TOWARDS A GREENER PLANET• Energy and Environment • Organic systems use 50% less energy. A study by Canadian scientists has found that diversified organic farm systems cut energy use by up to one-half. The research compared energy use on high-input conventional farms with reduced input conservation farming systems and organic systems. • It found that total energy use was highest on the farms using high levels of inputs such as nitrogen fertiliser and pesticides, while energy use was 50% lower under organic management. • The Organic Exchange is a non-profit business organization focused on creating environmental and social benefits through the expansion of organic agriculture. The first project focuses on transitioning 10% of the world‟s supply and demand of cotton to organic cotton within 10 years.
  18. 18. TOP 10 GOOD REASONS TO GO ORGANIC• Organic products meet stringent standards• Protect future generations• Organic farms respect our water resources• Organic farmers build healthy soil• Organic farmers work in harmony with nature• Organic producers are leaders in innovative research• Organic producers strive to preserve diversity• Organic farming helps rural communinties healthy
  19. 19. APPLICATIONS• Organic Baby’s wear, Yoga wear• Yoga wear- Organic clothes for exercise. It is a well known fact that organic clothes are comfortable, absorb moisture, and draw heat away from your body. Thus, opting for 100% organic clothes while going for the exercise could sooth you and nature as well.• Baby clothes - Organic baby clothing has becoming a lot more well-known these days. We have seen an extensive use of organic baby clothing. This is due to the fact that babies are more sensitive as compared to grownups
  20. 20. APPLICATIONS• Organic Women’s, Men’s wear
  21. 21. APPLICATIONS• Herb infused organic clothing • Each strand of yarn is infused with hand-picked natural ingredients such as pomegranate seeds, turmeric, lemon, basil, etc. Infused herbs could exhale into skin, making feel refreshed, rejuvenated, and jovial.• Home furnishings• Toys & Stationary items• Note cards• Personal care items
  22. 22. QUALITY STANDARDS• Standards set by govt., set by non-profit organizations • GOTS : GLOBAL ORGANIC TEXTILE STANDARDS Maintaining the integrity of organic fibres from farm gate to final product, the Global Organic Textile Standards are the most recognised international benchmark by which organic textiles standards are assessed. • IFOAM INTL. FEDERATION OF ORGANIC AGRICULTURE MOVEMENTS iFOAM is an international agricultural umbrella organization for the world‟s organic certification bodies. It currently unites more than 750 member organizations across 108 countries. • OTA : ORGANIC TRADE ASSOCIATION Founded 20 years ago and touting 1500 business members, the OTA is working to expand its influence from agriculture and foods into organic textiles and body care products. The OTA invested five years developing “The American Organic Standards for Fiber Processing” standard and it is still undergoing modification and revision.
  23. 23. QUALITY STANDARDS • SOIL ASSOCIATION ORGANIC STANDARD The Soil Association in the U.K. developed organic textile standards in 2003 that were closely based on criteria established by the International Federation of Organic Agriculture Movements (IFOAM). • “ORGANIC GUARENTEE" comes in the form of organic certification. Independent Organic Certifiers, who represent the consumers, audit producers regularly to verify that the organic standards are complied with. BioGro is New Zealand‟s leading organic certification agency. BioGro is one of 15 IFOAM Accredited Certifiers • USDA- UNITED STATED DEPARTMENT OF AGRICULTURE The USDA National Organic Standard Seal not only shows your ongoing commitment to a healthy planet but assures consumers and buyers that your product meets stringent USDA organic certification requirements, thus will make your product more marketable and profitable.
  24. 24. QUALITY STANDARDS • MTS- MARKET TRANSFORMATION TO SUSTAINABILITY working The „Institute for Market Transformation to Sustainability (MTS)‟ has developed the Unified Sustainable Textile Standard which attempts to establish standards that address what MTS calls the triple bottom line of economic, environmental and social performance for all aspects of the supply chain – from the acquisition of raw materials and natural resources through manufacturing to shipping and transportation of the finished garments and textiles. • The MTS Unified Sustainable Textile Standard examines garment sustainability in five areas of sustainability: • 1. Safe for Public Health & Environment, • 2. Renewable Energy & Energy Efficiency, • 3. Material, Biobased or Recycled, • 4. Facility or Company Based, • 5. Reclamation, Sustainable Reuse & End of Life Management.
  25. 25. QUALITY STANDARDS For each of these five areas of sustainability, the sustainable impact of the garment is monitored across 12 categories: • Global Warming, • Acidification, • Ozone Depletion, • Eutrophication, • Photochemical Smog, • Human Health, • Ecological Toxicity, • Fossil Fuel Depletion, • Habitat Alteration, • Criteria Air Pollutants, • Water Intake, • Solid and Hazardous Waste.
  26. 26. DESIGNERS • Indian Designers • Digvijay Singh, • Joyjit Talukdar, • Anita Dongre, • Rahul Misra, • James Ferraira, • Aneeth Arora, • Jason and Anshu. • International Designers • Eviana Hartman • Miguel Adrover • Clodagh
  28. 28. MARKET SCENARIOThe clothing industry is a $7 trillion industry worldwide. It has beenplagued with accusations of worker exploitation, child labor andenvironmental pollution. As a result, sales of organic clothing have beengrowing at a rate of at least 11% per year. Today, it is possible to be welldressed and environmentally conscious. GROWTH IN 2010 • Sales of organic products fell 5.9% to £1.73 billion in 2010 with the rate of decline slowing significantly throughout the year, according to 2011 Organic Market Report. The UK retail market for organic textiles (including fully certified and products containing some fibre that was grown organically) grew 7.8% in 2010. • The shoppers spend more than £33 million a week on all things organic, and that 86% of households now buy organic products. Dairy products and fresh fruit and vegetables are the most popular categories, accounting for 30.5% and 23.2% of sales respectively. Multiple retail accounted for 72.3% of the organic market in 2010.
  29. 29. MARKET SCENARIOWHEN THE MARKET WAS HIT BY RECESSION • Sales grow 35% for certified organic textile businesses: New research by Soil Association Certification reveals that the turnover of their organic textile licensees grew a whopping 35% in 2010, reaching £12million and defying the recessionOUTLOOK FOR 2011. • The outlook for 2011 is cautiously optimistic. Despite fragile consumer confidence in the wider economy, the report shows positive signs of resilience and recovery for the organic sector overall. The biggest success stories were sales of organic beef (up 18%), organic baby food (up 10.3%) and organic textiles (up 7.8%). • Although sales through multiple retailers fell by 7.7%, to £1.25 billion, Waitrose and Marks & Spencer anticipate modest growth for 2011, while Tesco, Sainsbury‟s, Morrisons and the Co-operative predict level sales year on year.
  30. 30. MARKET SCENARIOTHE INDIAN RETAIL SCENARIO • The concept of organic clothing is new to India; it gained popularity with the launch of designer Anita Dongre‟s label Grassroot, the eco- friendly clothing line showcased at Wills India Fashion Week. • Madura garments recently launched its new organic range for its brand Van Husen. • Sports brands like Nike and Timberland, have started using organic fabrics, to some extent, in their sportswear. Also, designers like Katherine Hamnett and Stella McCartney use organic cotton in their designer outfits. Levis is about to launch its organic line for male and female denims called Levis- Eco in India, which is already present in the US market. • Bangalore based Zeme Organics and Ludhiana based UV&W are also retailing organic clothes through their exclusive brand outlets as well as multi-brand outlets, across India. • The domestic market for organic clothing opened in November 2008 when recession had a comparatively stable front. That was the best time to have a fresh approach towards a novel idea.
  31. 31. MAJOR PLAYERSORGANIC CLOTHING MANUFACTURERS • Prizma Tekstil - Certified organic cotton garments production for private labels by order. • Decent Exposures- Intimate garments pants, tees, nightshirts, Only some items are made of organic cotton • Natural High Lifestyle - A california lifestyle brand featuring clothing and accessories, designed in sustainable natural fabrics. • Onno Textiles - Onno Textiles manufactures hemp, bamboo and organic cotton t-shirts. • Zeme Organics - Zeme Organics Pvt.Ltd sells eco friendly organic cotton clothes. • Nixxi - Nixxis aesthetic is fusing contrasts: structural lines with casually draped silhouettes; soft knits with textured wovens; simple refined classics with edgy contemporary cuts. • Katrinelli - 100 % organic cotton products. The dyeing, pressing, and stitching processes are performed exclusively in Germany. GOTS certified.
  32. 32. MAJOR PLAYERSORGANIC CLOTHING MANUFACTURERS • Aravore- The Aravore range is made from fairly traded organic cotton and organic merino wool. Beautifully made and incredibly soft, each item has its own particular charm and identity. Soft, dreamy colors, simple shapes and extraordinary detailing have become Aravore‟s trademark. • EcoZuzu- An eco-hip Californian brand with an eco-celebrity following. Ecozuzu clothing is all about being cool, comfy and conscious. An ideal mix of style and edge. • ParKo Textiles - Supplier of certified organic cotton clothing for women, men and children. Natural, organic cotton, yarns, fabrics and garments. • Natural Fashion - Natural Fashion is a family owned and operated organic textiles manufacturer. We specialize in custom clothing in large orders composed of organic cotton, hemp, bamboo and soy. • Organics for Kids - Organics for Kids - Beautiful clothes for babies and young children made exclusively from organic textiles
  33. 33. MAJOR PLAYERSORGANIC OUTLETS IN BANGALORE • ZEME ORGANICS #1025, Ground Floor, 13th Main, 3rd Cross, Indiranagar, Bangalore -560008 Karantaka. • PARI’S M2B No 1029/41, 27A Main, 100 ft Ring Road, 9th blk, Jayanagar, Bangalore 560 069. Tel: 22452258 • MOTHER EARTH Intermediate Ring Raod, Domlur( OPP IBM), Bangalore • MOMING 73, 2nd Cross, 2nd Main,1st Block, Koramangala, Bangalore -560034,Tel: 41666614 • STUDIO MOM 475, 13th Main,3rd Block , Koramangala. Bangalore -560034. Tel: 25536640
  34. 34. CONCLUSION• Organic clothes were marked as uncomfortable and unappealing till recently, but now they are becoming a part of the fashion scene. Many designers are coming out with eco-friendly attire, which will add to their success. The style range is lesser than that of normal cotton clothes but its catching up as new designs and merchandise are being developed to keep pace with the rising demand for organic clothing.• Quality has a vital role than how apparel looks or functions, which also includes the way it affects the living environment, the planet and the quality of human life. This means working with such type of materials and processes that minimize the negative impact on environment and thereby relieve the overburdened planet. The awareness among consumers grows which is beyond any doubt that there is a promising future for organic clothing.
  35. 35. GO ORGANIC