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Jailbreaking the brand interface
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Jailbreaking the brand interface

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Ignite presentation delivered @ Ford's design camp on Jan 9th 2012. …

Ignite presentation delivered @ Ford's design camp on Jan 9th 2012.

details and notes: http://tinyurl.com/6ra49k8

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Transcript

  • 1. Camilo La Cruz@akaJuanSmith
  • 2. Jailbreaking“In electronics: to enable use of a consumer electronics product not intendedby the manufacturer through the exploitation of software hacks.” The Urban Dictionary
  • 3. Interface“A point where two systems, subjects, organizations, etc. meet and interact.” Oxford Dictionary
  • 4. “We look at the present through a rear-viewmirror. We march backwards into the future.” Marshall McLuhan
  • 5. Time Spent Share (%) Ad Spending Share (%) MobileNewspapers Magazines eMarketer, December 2011
  • 6. CONSUMERSENGAGEMENTPOSITIONING
  • 7. CREATORSVALUEPURPOSE
  • 8. via This isn’t Happiness
  • 9. “The Creator Economy” Paul Saffo
  • 10. artists curators developers entrepreneurs agitators
  • 11. value ≠ engagement
  • 12. API Key“An application programing interface key (API key) is a code generatedby websites that allow users to access their application programminginterface. API keys are used to track how the API is being used in order toprevent malicious use or abuse of the terms of service.” Wikipedia
  • 13. Sales data Scrubbed profile dataBrand Key: Store locations Product ID Promotions ID Customer Service Directory Graphic assets Sonic branding assets Patents
  • 14. earned media, next genfrom communication objects to functional objects
  • 15. purpose ≠ positioning
  • 16. via Paper Punk
  • 17. @akaJuanSmith