Acquisition of company 1998:Planet all, Data mining 1999:Internet Movie Database (IMDB) 2003:Online music retailer CD Now 2004:Joyo.com, a Chinese e-commerce website 2005:BookSurge,a print on demand company, and Mobipocket.com, an eBook software company 2006:Shopbop, a retailer of designer clothing and accessories for women 2007: dpreview.com, a digital photography review website based in London 2008: Audible.com, Fabric.com 2009: Zappos 2010: Touchco 2011: The book depositoiry 2012: Kiva systems
Investments 2008: Engine Yard, a Ruby-on-Rails platform-as-a-service (PaaS) company. 2010: Living Social, a local deal site
Interview with Amazon “If you go to Amazon’s website, they don’t advertise themselves as a bookseller. They are a place to buy apparel, appliances, something else and then books,” American owning at least one digital reading device 18% in Dec 2011- 29% in Jan 2012 Store chain Borders closed its 399 stores in 2011
Amazon now sells 105 e-books for every 100 printed ones. Publishers could easily envision that down of e-books might put those retailers out of business and give Amazon a monopoly on selling books.
Apple publishers decided to they wanted the same arrangement known in the business as “agency pricing” with Amazon. Amazon sustain losses in short term to gain market share over the long term.
Achievements Amazon quickly captured 95 percent of the U.S. market for books in electronic form -- e-books. In 2010, Amazon signed a controversial deal with The Wylie Agency, in which Wylie gave Amazon the digital rights to the works of many of the authors it represents, bypassing the original publishers altogether.
sources Amazon website Bloomberg Business week Wikipedia
Conclusion From the beginning, Bezos sought to increase market share as quickly as possible, at the expense of profits. When he disclosed his intention to go from being “Earths biggest bookstore" to "Earths biggest anything store.” Bezos has predicted that e-books will overtake paperbacks and become the companys bestselling format within a year. Having already revolutionized the way the world buys books, Jeff Bezos is now transforming the way we read them as well.