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Talk giving to the Tennessee College Public Relations Association regional meeting to cover what technology is coming in the near future for PR and communication

Talk giving to the Tennessee College Public Relations Association regional meeting to cover what technology is coming in the near future for PR and communication

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  • Changing gears to music...forty years ago we gathered together in big groups to listen to the hot groups of the day.
  • Now, oh wait..that hasn’t changed
  • Or has it?
  • Comparing participation as far as media creation goes from Woodstock to Bonnaroo
  • But let&#x2019;s consider the Mindset from Beloit. Been doing it for 12 years. assembled these observations that help to identify the experiences that have shaped the lives&#x2014;and formed the mindset&#x2014;of students starting their post-secondary education this fall. <br /> <br /> The Mindset List is not a chronological listing of things that happened in 1991, the year they were born. It is instead an effort to identify the worldview of 18 year-olds in the fall of 2009.
  • But let&#x2019;s consider the Mindset from Beloit. Been doing it for 12 years. assembled these observations that help to identify the experiences that have shaped the lives&#x2014;and formed the mindset&#x2014;of students starting their post-secondary education this fall. <br /> <br /> The Mindset List is not a chronological listing of things that happened in 1991, the year they were born. It is instead an effort to identify the worldview of 18 year-olds in the fall of 2009.
  • But let&#x2019;s consider the Mindset from Beloit. Been doing it for 12 years. assembled these observations that help to identify the experiences that have shaped the lives&#x2014;and formed the mindset&#x2014;of students starting their post-secondary education this fall. <br /> <br /> The Mindset List is not a chronological listing of things that happened in 1991, the year they were born. It is instead an effort to identify the worldview of 18 year-olds in the fall of 2009.
  • But let&#x2019;s consider the Mindset from Beloit. Been doing it for 12 years. assembled these observations that help to identify the experiences that have shaped the lives&#x2014;and formed the mindset&#x2014;of students starting their post-secondary education this fall. <br /> <br /> The Mindset List is not a chronological listing of things that happened in 1991, the year they were born. It is instead an effort to identify the worldview of 18 year-olds in the fall of 2009.
  • But let&#x2019;s consider the Mindset from Beloit. Been doing it for 12 years. assembled these observations that help to identify the experiences that have shaped the lives&#x2014;and formed the mindset&#x2014;of students starting their post-secondary education this fall. <br /> <br /> The Mindset List is not a chronological listing of things that happened in 1991, the year they were born. It is instead an effort to identify the worldview of 18 year-olds in the fall of 2009.
  • But let&#x2019;s consider the Mindset from Beloit. Been doing it for 12 years. assembled these observations that help to identify the experiences that have shaped the lives&#x2014;and formed the mindset&#x2014;of students starting their post-secondary education this fall. <br /> <br /> The Mindset List is not a chronological listing of things that happened in 1991, the year they were born. It is instead an effort to identify the worldview of 18 year-olds in the fall of 2009.
  • But let&#x2019;s consider the Mindset from Beloit. Been doing it for 12 years. assembled these observations that help to identify the experiences that have shaped the lives&#x2014;and formed the mindset&#x2014;of students starting their post-secondary education this fall. <br /> <br /> The Mindset List is not a chronological listing of things that happened in 1991, the year they were born. It is instead an effort to identify the worldview of 18 year-olds in the fall of 2009.
  • But let&#x2019;s consider the Mindset from Beloit. Been doing it for 12 years. assembled these observations that help to identify the experiences that have shaped the lives&#x2014;and formed the mindset&#x2014;of students starting their post-secondary education this fall. <br /> <br /> The Mindset List is not a chronological listing of things that happened in 1991, the year they were born. It is instead an effort to identify the worldview of 18 year-olds in the fall of 2009.
  • But let&#x2019;s consider the Mindset from Beloit. Been doing it for 12 years. assembled these observations that help to identify the experiences that have shaped the lives&#x2014;and formed the mindset&#x2014;of students starting their post-secondary education this fall. <br /> <br /> The Mindset List is not a chronological listing of things that happened in 1991, the year they were born. It is instead an effort to identify the worldview of 18 year-olds in the fall of 2009.
  • But let&#x2019;s consider the Mindset from Beloit. Been doing it for 12 years. assembled these observations that help to identify the experiences that have shaped the lives&#x2014;and formed the mindset&#x2014;of students starting their post-secondary education this fall. <br /> <br /> The Mindset List is not a chronological listing of things that happened in 1991, the year they were born. It is instead an effort to identify the worldview of 18 year-olds in the fall of 2009.
  • But let&#x2019;s consider the Mindset from Beloit. Been doing it for 12 years. assembled these observations that help to identify the experiences that have shaped the lives&#x2014;and formed the mindset&#x2014;of students starting their post-secondary education this fall. <br /> <br /> The Mindset List is not a chronological listing of things that happened in 1991, the year they were born. It is instead an effort to identify the worldview of 18 year-olds in the fall of 2009.
  • But let&#x2019;s consider the Mindset from Beloit. Been doing it for 12 years. assembled these observations that help to identify the experiences that have shaped the lives&#x2014;and formed the mindset&#x2014;of students starting their post-secondary education this fall. <br /> <br /> The Mindset List is not a chronological listing of things that happened in 1991, the year they were born. It is instead an effort to identify the worldview of 18 year-olds in the fall of 2009.
  • But let&#x2019;s consider the Mindset from Beloit. Been doing it for 12 years. assembled these observations that help to identify the experiences that have shaped the lives&#x2014;and formed the mindset&#x2014;of students starting their post-secondary education this fall. <br /> <br /> The Mindset List is not a chronological listing of things that happened in 1991, the year they were born. It is instead an effort to identify the worldview of 18 year-olds in the fall of 2009.
  • We like to see stuff with our own take on it. Whether it is a car, house, shirt, phone. <br /> Who has a custom ringtone <br /> Who has a custom desktop on their computer?
  • We like to see stuff with our own take on it. Whether it is a car, house, shirt, phone. <br /> Who has a custom ringtone <br /> Who has a custom desktop on their computer?
  • We like to see stuff with our own take on it. Whether it is a car, house, shirt, phone. <br /> Who has a custom ringtone <br /> Who has a custom desktop on their computer?
  • We like to see stuff with our own take on it. Whether it is a car, house, shirt, phone. <br /> Who has a custom ringtone <br /> Who has a custom desktop on their computer?
  • Simple Update Protocol users: <br /> # Brightkite <br /> # Disqus <br /> # FriendFeed <br /> # Identi.ca and other Laconica powered microblogs <br /> # Our Doings <br /> # 12seconds.tv

From Woodstock to Facebook to.. From Woodstock to Facebook to.. Presentation Transcript

  • 1969- From Woodstock to Facebook to ...
  • FORTY YEARS AGO... • The Beatles gave their last public performance • Unixwas invented and Linus Benedict Torvalds was born (Inventor of Linux) • ARPAnet was created • NASA sent 2 manned missions to the moon • Sesame Street debuts (as does Brady Bunch)
  • FOUR YEARS AGO... • Hurricane Katrina • YouTube went online • Live 8 and the 3rd Bonnaroo • First Space Shuttle flight in 2.5 years after Columbia View slide
  • Image: 'television lado A' Image: 'Rupert Murdoch is on my driveway' www.flickr.com/photos/31319615@N00/314306023 www.flickr.com/photos/12836528@N00/1202823367 Image: 'Revolution Begins' Image: 'Library returns' www.flickr.com/photos/22288108@N00/2832100303 www.flickr.com/photos/42921300@N00/200581363 View slide
  • Image: 'Web 2.0 credentials on MacBook Pro' Image: 'bliin: GPS-based social network' www.flickr.com/photos/35468141938@N01/2394217968 www.flickr.com/photos/35468141938@N01/759194452 Image: 'Augmented / Mixed Reality' www.flickr.com/photos/37996654902@N01/3254145625 Image: 'Niece & My Nokia 6230i (by Nikon+D70)' www.flickr.com/photos/75607732@N00/286917522
  • Personalization/ Participation Image: 'Web 2.0 credentials on MacBook Pro' Image: 'bliin: GPS-based social network' www.flickr.com/photos/35468141938@N01/2394217968 www.flickr.com/photos/35468141938@N01/759194452 Image: 'Augmented / Mixed Reality' www.flickr.com/photos/37996654902@N01/3254145625 Image: 'Niece & My Nokia 6230i (by Nikon+D70)' www.flickr.com/photos/75607732@N00/286917522
  • Personalization/ Participation Image: 'Web 2.0 credentials on MacBook Pro' Image: 'bliin: GPS-based social network' www.flickr.com/photos/35468141938@N01/2394217968 www.flickr.com/photos/35468141938@N01/759194452 Mobile Image: 'Augmented / Mixed Reality' www.flickr.com/photos/37996654902@N01/3254145625 Image: 'Niece & My Nokia 6230i (by Nikon+D70)' www.flickr.com/photos/75607732@N00/286917522
  • Personalization/ Real-Time Participation Image: 'Web 2.0 credentials on MacBook Pro' Image: 'bliin: GPS-based social network' www.flickr.com/photos/35468141938@N01/2394217968 www.flickr.com/photos/35468141938@N01/759194452 Mobile Image: 'Augmented / Mixed Reality' www.flickr.com/photos/37996654902@N01/3254145625 Image: 'Niece & My Nokia 6230i (by Nikon+D70)' www.flickr.com/photos/75607732@N00/286917522
  • Personalization/ Real-Time Participation Image: 'Web 2.0 credentials on MacBook Pro' Image: 'bliin: GPS-based social network' www.flickr.com/photos/35468141938@N01/2394217968 www.flickr.com/photos/35468141938@N01/759194452 Augmented Mobile Reality Image: 'Augmented / Mixed Reality' www.flickr.com/photos/37996654902@N01/3254145625 Image: 'Niece & My Nokia 6230i (by Nikon+D70)' www.flickr.com/photos/75607732@N00/286917522
  • FORTY YEARS AGO....NEWS
  • TODAY... NEWS
  • 1969 - PARTICIPATION
  • 2009... PARTICIPATION • Real-time • Citizen Journalism • Commentary from all
  • 2009... PARTICIPATION • Real-time • Citizen Journalism • Commentary from all
  • 2009... PARTICIPATION • Real-time • Citizen Journalism • Commentary from all Hudson River Flickr Set
  • 1969 - PERSONALIZATION Image: 'Chicago-Main Newsstand (Evanston)' www.flickr.com/photos/34748725@N00/3377807208
  • 2009...PERSONALIZATION
  • 2009...PERSONALIZATION
  • 1969...MOBILE
  • 2009...MOBILE
  • 2009...MOBILE Image: 'CNN News Crew on the Mall' http://www.flickr.com/photos/22522518@N06/3207681641
  • 1969...REAL-TIME
  • 2009...REAL-TIME
  • 2009...REAL-TIME http://www.flickr.com/photos/crazygolucky/4015510910/ by Ch
  • FORTY YEARS AGO...MUSIC
  • TODAY....MUSIC Image: 'happy_dude' www.flickr.com/photos/82546262@N00/205492402 Image: 'I don't understand it either' www.flickr.com/photos/51035574896@N01/19324251 Tom Petty by Samuel Stroube - http://www.flickr.com/photos/samoube/170230253/in/set-72157594170584362/
  • Image: 'So hot.' - www.flickr.com/photos/82652361@N00/18585515 Beck's Puppets by http://www.flickr.com/photos/samoube/170244134/ Samual Stroube
  • PARTICIPATION 226 images in pool 3,264 images in pool
  • 1969...PERSONALIZATION
  • 2009...PERSONALIZATION
  • 1969...MOBILE/REAL-TIME Image: 'Live transmission' www.flickr.com/photos/11922859@N00/170464222
  • 2009...MOBILE & REAL-TIME
  • FORTY YEARS AGO...TV
  • TODAY...TV http://blog.guifx.com/category/downloads/network-logos/
  • 1969..PARTICIPATION
  • 2009... PARTICIPATION
  • WE WANT TO TELL OUR STORY...
  • 1969 - PERSONALIZATION Image: 'TV test pattern Indian Head image largest+test+pattern+from+1960's' www.flickr.com/photos/71401718@N00/1425117940
  • 2009..PERSONALIZATION
  • 2009..PERSONALIZATION
  • 1969...MOBILE Image: '1960s Advertising - Magazine Ad - Sony (USA)' http://www.flickr.com/photos/62205794@N00/517248803
  • 2009...MOBILE Image: 'The Office on the iphone' www.flickr.com/photos/44124466908@N01/356001810
  • 2009...MOBILE Image: 'PET725_75_webImage370' www.flickr.com/photos/40729822@N00/488288514 Image: 'The Office on the iphone' www.flickr.com/photos/44124466908@N01/356001810
  • 1969..REAL-TIME Image: 'Television and Apollo' www.flickr.com/photos/25605600@N00/3784869421
  • 2009..NOT Real-time
  • chhistory.org
  • Image: 'Ready for another session' www.flickr.com/photos/26872986@N00/2673453577
  • Class of 2013
  • Class of 2013 • Born in 1991
  • Class of 2013 • Born in 1991 • Have always watched wars, coups, police arrests unfold in real time
  • Class of 2013 • Born in 1991 • Have always watched wars, coups, police arrests unfold in real time • Tattoos - chic and visible
  • Class of 2013 • Born in 1991 • Have always watched wars, coups, police arrests unfold in real time • Tattoos - chic and visible • Text has always been “hyper”
  • Class of 2013 • Born in 1991 • Have always watched wars, coups, police arrests unfold in real time • Tattoos - chic and visible • Text has always been “hyper” • Women have always outnumbered men in college
  • Class of 2013 • Born in 1991 • Have always watched wars, coups, police arrests unfold in real time • Tattoos - chic and visible • Text has always been “hyper” • Women have always outnumbered men in college • Never used a card catalog to find a book
  • Class of 2013 • Born in 1991 • Have always watched wars, coups, police arrests unfold in real time • Tattoos - chic and visible • Text has always been “hyper” • Women have always outnumbered men in college • Never used a card catalog to find a book • Green Giant?
  • Class of 2013 • Born in 1991 • Have always watched wars, coups, police arrests unfold in real time • Tattoos - chic and visible • Text has always been “hyper” • Women have always outnumbered men in college • Never used a card catalog to find a book • Green Giant? Image: 'SHREK' www.flickr.com/photos/47361468@N00/638778686
  • PERSONALIZED
  • PERSONALIZED Image: 'EBW 07, Faaker See, Austria 14' www.flickr.com/photos/8264376@N03/1840847173
  • PERSONALIZED Image: 'EBW 07, Faaker See, Austria 14' www.flickr.com/photos/8264376@N03/1840847173
  • But now for the first time it is possible to individualize education—to teach each person what he or she needs and wants to know in ways that are most comfortable and most efficient, producing a qualitative spurt in educational effectiveness. --Howard Gardner in “The Next Big Thing: Personalized Education”, Foreign Policy, June 2009
  • Wherever and whenever personalized education takes hold, the resulting world will be very different. Many more individuals will be well- educated because they will have learned in ways that suit them best. Even more importantly, these individuals will want to keep learning as they grow older because they have tasted success and are motivated to continue. -- Howard Gardner
  • PERSONALIZED Personal Environments Branching/ Additional/Content
  • PERSONALIZED Personal Environments Branching/ Additional/Content
  • PERSONALIZED Personal Environments Branching/ Additional/Content
  • PERSONALIZED Personal Environments Branching/ Additional/Content
  • PARTICIPATORY Image: 'Service Project: no task is too+menial+since+all+work+is+noble' www.flickr.com/photos/49503180328@N01/287260387
  • PARTICIPATORY I’ll “Facebook” you Image: 'Service Project: no task is too+menial+since+all+work+is+noble' www.flickr.com/photos/49503180328@N01/287260387
  • PARTICIPATORY Have you “googled” yourself? Image: 'Service Project: no task is too+menial+since+all+work+is+noble' www.flickr.com/photos/49503180328@N01/287260387
  • PARTICIPATORY I “photoshopped” that picture. Image: 'Service Project: no task is too+menial+since+all+work+is+noble' www.flickr.com/photos/49503180328@N01/287260387
  • PARTICIPATORY Image: 'Service Project: no task is too+menial+since+all+work+is+noble' www.flickr.com/photos/49503180328@N01/287260387
  • PARTICIPATORY http://www.youtube.com/tamu Image: 'Service Project: no task is too+menial+since+all+work+is+noble' www.flickr.com/photos/49503180328@N01/287260387
  • REAL-TIME (OR NOT) Synchronous & Asynchronous? Extensible Messaging and Presence Protocol (XMPP) and Simple Update Protocol (SUP)
  • http://www.youtube.com/watch?v=p6pgxLaDdQw
  • Flexible Information Delivery MOBILE Access to University Services Content Creation Info via QR codes One-way and Two-Way Texting Image: 'i'm-already-in-touch-with-future' www.flickr.com/photos/82102040@N00/371935302
  • AUGMENTED REALITY camera capture and 3D imaging techniques to blend surrounding and simulated environments in real-time. Image: 'Picture 30.png' www.flickr.com/photos/11015225@N00/2076483295
  • AUGMENTED REALITY camera capture and 3D imaging techniques to blend surrounding and simulated environments in real-time. Image: 'Picture 30.png' www.flickr.com/photos/11015225@N00/2076483295
  • AUGMENTED REALITY camera capture and 3D imaging techniques to blend surrounding and simulated environments in real-time. http://www.youtube.com/watch?v=I7jm-AsY0lU http://www.youtube.com/watch?v=IxT11XtXvBw Image: 'Picture 30.png' www.flickr.com/photos/11015225@N00/2076483295
  • AUGMENTED REALITY camera capture and 3D imaging techniques to blend surrounding and simulated environments in real-time. Best Buy Ad Interactive (a bit) Educational MIT - AR Gaming Image: 'Picture 30.png' www.flickr.com/photos/11015225@N00/2076483295
  • AUGMENTED REALITY camera capture and 3D imaging techniques to blend surrounding and simulated environments in real-time. Layar Wikitude Yelp Robotvision Other iPhone AR apps Image: 'Picture 30.png' www.flickr.com/photos/11015225@N00/2076483295
  • Audrey J Williams Director of Educational Technology Services Pellissippi State Community College ajwilliams@pstcc.edu Twitter: @ajwms Blogs: blogs.pstcc.edu/teachtech/ and blogs.pstcc.edu/ajwilliams Flickr: AJ Wms http://www.delicious.com/ajwms All bookmarks for talk are tagged: prsa-pstcc