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Digital Leaders Free Webinar Series with Kjetil Olsen
Digital Leaders Free Webinar Series with Kjetil Olsen
Digital Leaders Free Webinar Series with Kjetil Olsen
Digital Leaders Free Webinar Series with Kjetil Olsen
Digital Leaders Free Webinar Series with Kjetil Olsen
Digital Leaders Free Webinar Series with Kjetil Olsen
Digital Leaders Free Webinar Series with Kjetil Olsen
Digital Leaders Free Webinar Series with Kjetil Olsen
Digital Leaders Free Webinar Series with Kjetil Olsen
Digital Leaders Free Webinar Series with Kjetil Olsen
Digital Leaders Free Webinar Series with Kjetil Olsen
Digital Leaders Free Webinar Series with Kjetil Olsen
Digital Leaders Free Webinar Series with Kjetil Olsen
Digital Leaders Free Webinar Series with Kjetil Olsen
Digital Leaders Free Webinar Series with Kjetil Olsen
Digital Leaders Free Webinar Series with Kjetil Olsen
Digital Leaders Free Webinar Series with Kjetil Olsen
Digital Leaders Free Webinar Series with Kjetil Olsen
Digital Leaders Free Webinar Series with Kjetil Olsen
Digital Leaders Free Webinar Series with Kjetil Olsen
Digital Leaders Free Webinar Series with Kjetil Olsen
Digital Leaders Free Webinar Series with Kjetil Olsen
Digital Leaders Free Webinar Series with Kjetil Olsen
Digital Leaders Free Webinar Series with Kjetil Olsen
Digital Leaders Free Webinar Series with Kjetil Olsen
Digital Leaders Free Webinar Series with Kjetil Olsen
Digital Leaders Free Webinar Series with Kjetil Olsen
Digital Leaders Free Webinar Series with Kjetil Olsen
Digital Leaders Free Webinar Series with Kjetil Olsen
Digital Leaders Free Webinar Series with Kjetil Olsen
Digital Leaders Free Webinar Series with Kjetil Olsen
Digital Leaders Free Webinar Series with Kjetil Olsen
Digital Leaders Free Webinar Series with Kjetil Olsen
Digital Leaders Free Webinar Series with Kjetil Olsen
Digital Leaders Free Webinar Series with Kjetil Olsen
Digital Leaders Free Webinar Series with Kjetil Olsen
Digital Leaders Free Webinar Series with Kjetil Olsen
Digital Leaders Free Webinar Series with Kjetil Olsen
Digital Leaders Free Webinar Series with Kjetil Olsen
Digital Leaders Free Webinar Series with Kjetil Olsen
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Digital Leaders Free Webinar Series with Kjetil Olsen

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Date: June 18, 2013 …

Date: June 18, 2013
Time: 7pm (Manila time)
Topic: Global Demand for Filipino Digital Marketers Growing

Published in: Business, Technology
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  • 1. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. GLOBAL DEMAND FOR FILIPINO DIGITAL MARKETERS OSLO/MANILA, JUNE 18, 2013#ELANCE
  • 2. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. THE FRACTIONAL ECONOMY
  • 3. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. THE CLOUD IS REVOLUTIONIZING WORK
  • 4. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
  • 5. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. MEET VIVINO – A HYBRID ORGANIZATION SheenSol Tech FB Dev. Pakistan Rank Achiev. SEO India Alexander S. JQ Touch Florida Will C. WebOS US PG Wordhouse Writer Czech Rep. Puneet A. Link Builder India ASD PHP Dev. Ukraine Truong L. Nokia App Vietnam
  • 6. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. MEET LEIGH – A DIGITAL MARKETER Name: Leigh A. Location: Philippines Category: Sales & Marketing Over the past 5 years, I have developed various internet marketing skills and SEO strategies that effectively promote my client's websites; these are: link wheel building, do follow blog commenting, social bookmarking, forum posting, article writing and social networking.
  • 7. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. 2.5m freelancers
  • 8. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. 2.5m freelancers >100k jobs/month
  • 9. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. 2.5m freelancers >100k jobs/month $780m earnings
  • 10. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. Agree to Terms Job Active Collaborate, Communicate Share Files Post Job Review Freelancers’ Proposals Interview and Rate Freelancers Select Freelancer Hiring Manager Approves Work Hiring Manager Pays Freelancer Fixed Price: Define Milestones Hourly Price: Define Hours/Duration MATCH PAY COLLABORATE THE PROCESS
  • 11. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. THE STATE OF THE FILIPINO FREELANCE MARKET
  • 12. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. ONLINE FREELANCERS ARE HAPPIER
  • 13. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. WHAT THEY LOVE WITH FREELANCING
  • 14. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. DIGITAL MARKETING ON THE RISE
  • 15. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. FILIPINO FREELANCERS EXPERIENCE GREAT SUCCESS ON ELANCE
  • 16. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. REGISTRATIONS CATAPULT 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 Jan 10 Apr 10 Jul 10 Oct 10 Jan 11 Apr 11 Jul 11 Oct 1 Jan 12 Apr 12 Jul 12 Oct 12 Jan 13 Apr 13 Freelancer Registrations / Month May ‘13 16,129 May ‘12 4,512 Change 257%
  • 17. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. MASSIVE SUCCESS FOR NEWBIES 0 100 200 300 400 500 600 700 800 900 1000 Jan 10 Apr 10 Jul 10 Oct 10 Jan 11 Apr 11 Jul 11 Oct 1 Jan 12 Apr 12 Jul 12 Oct 12 Jan 13 Apr 13 Hired Freelancers / Month Hired Freelancers First Time Hired Freelancers May ‘13 952 May ‘12 485 Change 96% May ‘13 328 May ‘12 164 Change 100% Hired Freelancers First Time Hired
  • 18. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. SHARP INCREASE IN AWARDED JOBS 0 200 400 600 800 1000 1200 1400 1600 1800 2000 Jan 10Apr 10 Jul 10 Oct 10Jan 11Apr 11 Jul 11 Oct 1 Jan 12Apr 12 Jul 12 Oct 12Jan 13 Jobs Awarded / Month May ‘13 1,943 May ‘12 991 Change 96%
  • 19. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. ATTRACTIVE HOURLY RATES $8.3 $6.4 $12.2 $12.0 $14.4 $12.6 $7.9 $8.7 $8.9 All Cats Admin Support Engineering and Manufacturing Design and Multimedia IT & Programming Legal Finance and Management Sales & Marketing Writing & Translation
  • 20. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. SUPPLY SKILLS IN DEMAND
  • 21. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. 1 2 3 5 6 7 108 9 PHILIPPINES RANKS #4 4
  • 22. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. DEMAND FOR DIGITAL MARKETERS
  • 23. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. DEMAND TRENDS
  • 24. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. JOBS Facebook marketing SEM Twitter Affiliate Program Manager Content Marketing SEO Link Building Landing Page Optimization SEO Strategy Email marketing Social Media Marketer Social Media Strategy Google + Blogger Community Manager Online Advertising Campaign Coordinator Adwords Viral CampaignYouTube Marketing
  • 25. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. CREATING SUCCESS AS AN ONLINE FREELANCER
  • 26. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. MATCH PAY COLLABORATE THE PROCESS Search Jobs Bid for Job Be Interviewed Job is Awarded to You Fixed Price: Define Milestones Agree to Terms Job Active Collaborate, Co mmunicate and Share Files Complete Job and Raise Invoice Be Paid
  • 27. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. FOCUS. BECAUSE IT PAYS BACK.
  • 28. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. STAND OUT FROM THE CROWD.
  • 29. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. SCOUT FOR THE GOOD MATCH.
  • 30. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. TAILOR YOUR PROPOSALS.
  • 31. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. BE PROFESSIONAL IN EVERYTHING YOU DO.
  • 32. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. DELIVER QUALITY. ALWAYS!
  • 33. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. PATIENCE. IT TAKES MORE THAN A DAY…
  • 34. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. TAKE THE STEP FROM FREELANCER TO ENTREPRENEUR
  • 35. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. 54% plan to hire others in 2013 25% hired others in 2012 FREELANCERS BECOME ENTREPRENEURS
  • 36. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. Web Dev. Web Dev. Web Dev. Web Dev. Web Dev. Mobile Dev. QA UX Designer VERTICAL HORIZONTAL Web Dev. MOVE FROM FREELANCER TO ENTREPRENEUR
  • 37. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.  Test several freelancers to find the best match  Lead and support them continuously  Create comprehensive specs  Use milestones in projects  See them as team members  Build long-term relationships SUCCESS CRITERIA
  • 38. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. THE COMPLETE IDIOT’S GUIDE TO ELANCE
  • 39. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. Facebook.com/El ancePhilippines STAY TUNED & ENGAGED
  • 40. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. GET IN TOUCH

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