© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
GLOBAL
DEMAND
FOR FILIPINO
DIGITAL MARKET...
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
THE FRACTIONAL ECONOMY
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
THE CLOUD IS REVOLUTIONIZING WORK
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
MEET VIVINO – A HYBRID ORGANIZATION
Sheen...
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
MEET LEIGH – A DIGITAL MARKETER
Name: Lei...
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
2.5m freelancers
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
2.5m freelancers
>100k jobs/month
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
2.5m freelancers
>100k jobs/month
$780m e...
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
Agree to Terms Job Active
Collaborate,
Co...
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
THE STATE
OF THE
FILIPINO
FREELANCE
MARKET
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
ONLINE FREELANCERS ARE HAPPIER
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
WHAT THEY LOVE WITH FREELANCING
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
DIGITAL MARKETING ON THE RISE
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
FILIPINO
FREELANCERS
EXPERIENCE
GREAT SUC...
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
REGISTRATIONS CATAPULT
0
2,000
4,000
6,00...
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
MASSIVE SUCCESS FOR NEWBIES
0
100
200
300...
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
SHARP INCREASE IN AWARDED JOBS
0
200
400
...
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
ATTRACTIVE HOURLY RATES
$8.3
$6.4
$12.2
$...
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
SUPPLY SKILLS IN DEMAND
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
1 2 3 5 6 7 108 9
PHILIPPINES RANKS #4
4
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
DEMAND
FOR
DIGITAL
MARKETERS
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
DEMAND TRENDS
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
JOBS
Facebook
marketing
SEM
Twitter
Affil...
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
CREATING
SUCCESS
AS AN
ONLINE
FREELANCER
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
MATCH
PAY
COLLABORATE
THE PROCESS
Search ...
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
FOCUS. BECAUSE IT PAYS BACK.
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
STAND OUT FROM THE CROWD.
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
SCOUT FOR THE GOOD MATCH.
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
TAILOR YOUR PROPOSALS.
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
BE PROFESSIONAL IN EVERYTHING YOU DO.
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
DELIVER QUALITY. ALWAYS!
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
PATIENCE. IT TAKES MORE THAN A DAY…
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
TAKE
THE STEP
FROM
FREELANCER
TO
ENTREPRE...
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
54%
plan to hire others
in 2013
25%
hired...
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
Web Dev.
Web Dev.
Web Dev.
Web Dev.
Web D...
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
 Test several freelancers to find the be...
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
THE COMPLETE IDIOT’S GUIDE TO ELANCE
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
Facebook.com/El
ancePhilippines
STAY TUNE...
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
GET IN TOUCH
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Digital Leaders Free Webinar Series with Kjetil Olsen

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Date: June 18, 2013
Time: 7pm (Manila time)
Topic: Global Demand for Filipino Digital Marketers Growing

Published in: Business, Technology
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Digital Leaders Free Webinar Series with Kjetil Olsen

  1. 1. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. GLOBAL DEMAND FOR FILIPINO DIGITAL MARKETERS OSLO/MANILA, JUNE 18, 2013#ELANCE
  2. 2. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. THE FRACTIONAL ECONOMY
  3. 3. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. THE CLOUD IS REVOLUTIONIZING WORK
  4. 4. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
  5. 5. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. MEET VIVINO – A HYBRID ORGANIZATION SheenSol Tech FB Dev. Pakistan Rank Achiev. SEO India Alexander S. JQ Touch Florida Will C. WebOS US PG Wordhouse Writer Czech Rep. Puneet A. Link Builder India ASD PHP Dev. Ukraine Truong L. Nokia App Vietnam
  6. 6. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. MEET LEIGH – A DIGITAL MARKETER Name: Leigh A. Location: Philippines Category: Sales & Marketing Over the past 5 years, I have developed various internet marketing skills and SEO strategies that effectively promote my client's websites; these are: link wheel building, do follow blog commenting, social bookmarking, forum posting, article writing and social networking.
  7. 7. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. 2.5m freelancers
  8. 8. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. 2.5m freelancers >100k jobs/month
  9. 9. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. 2.5m freelancers >100k jobs/month $780m earnings
  10. 10. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. Agree to Terms Job Active Collaborate, Communicate Share Files Post Job Review Freelancers’ Proposals Interview and Rate Freelancers Select Freelancer Hiring Manager Approves Work Hiring Manager Pays Freelancer Fixed Price: Define Milestones Hourly Price: Define Hours/Duration MATCH PAY COLLABORATE THE PROCESS
  11. 11. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. THE STATE OF THE FILIPINO FREELANCE MARKET
  12. 12. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. ONLINE FREELANCERS ARE HAPPIER
  13. 13. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. WHAT THEY LOVE WITH FREELANCING
  14. 14. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. DIGITAL MARKETING ON THE RISE
  15. 15. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. FILIPINO FREELANCERS EXPERIENCE GREAT SUCCESS ON ELANCE
  16. 16. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. REGISTRATIONS CATAPULT 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 Jan 10 Apr 10 Jul 10 Oct 10 Jan 11 Apr 11 Jul 11 Oct 1 Jan 12 Apr 12 Jul 12 Oct 12 Jan 13 Apr 13 Freelancer Registrations / Month May ‘13 16,129 May ‘12 4,512 Change 257%
  17. 17. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. MASSIVE SUCCESS FOR NEWBIES 0 100 200 300 400 500 600 700 800 900 1000 Jan 10 Apr 10 Jul 10 Oct 10 Jan 11 Apr 11 Jul 11 Oct 1 Jan 12 Apr 12 Jul 12 Oct 12 Jan 13 Apr 13 Hired Freelancers / Month Hired Freelancers First Time Hired Freelancers May ‘13 952 May ‘12 485 Change 96% May ‘13 328 May ‘12 164 Change 100% Hired Freelancers First Time Hired
  18. 18. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. SHARP INCREASE IN AWARDED JOBS 0 200 400 600 800 1000 1200 1400 1600 1800 2000 Jan 10Apr 10 Jul 10 Oct 10Jan 11Apr 11 Jul 11 Oct 1 Jan 12Apr 12 Jul 12 Oct 12Jan 13 Jobs Awarded / Month May ‘13 1,943 May ‘12 991 Change 96%
  19. 19. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. ATTRACTIVE HOURLY RATES $8.3 $6.4 $12.2 $12.0 $14.4 $12.6 $7.9 $8.7 $8.9 All Cats Admin Support Engineering and Manufacturing Design and Multimedia IT & Programming Legal Finance and Management Sales & Marketing Writing & Translation
  20. 20. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. SUPPLY SKILLS IN DEMAND
  21. 21. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. 1 2 3 5 6 7 108 9 PHILIPPINES RANKS #4 4
  22. 22. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. DEMAND FOR DIGITAL MARKETERS
  23. 23. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. DEMAND TRENDS
  24. 24. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. JOBS Facebook marketing SEM Twitter Affiliate Program Manager Content Marketing SEO Link Building Landing Page Optimization SEO Strategy Email marketing Social Media Marketer Social Media Strategy Google + Blogger Community Manager Online Advertising Campaign Coordinator Adwords Viral CampaignYouTube Marketing
  25. 25. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. CREATING SUCCESS AS AN ONLINE FREELANCER
  26. 26. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. MATCH PAY COLLABORATE THE PROCESS Search Jobs Bid for Job Be Interviewed Job is Awarded to You Fixed Price: Define Milestones Agree to Terms Job Active Collaborate, Co mmunicate and Share Files Complete Job and Raise Invoice Be Paid
  27. 27. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. FOCUS. BECAUSE IT PAYS BACK.
  28. 28. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. STAND OUT FROM THE CROWD.
  29. 29. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. SCOUT FOR THE GOOD MATCH.
  30. 30. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. TAILOR YOUR PROPOSALS.
  31. 31. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. BE PROFESSIONAL IN EVERYTHING YOU DO.
  32. 32. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. DELIVER QUALITY. ALWAYS!
  33. 33. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. PATIENCE. IT TAKES MORE THAN A DAY…
  34. 34. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. TAKE THE STEP FROM FREELANCER TO ENTREPRENEUR
  35. 35. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. 54% plan to hire others in 2013 25% hired others in 2012 FREELANCERS BECOME ENTREPRENEURS
  36. 36. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. Web Dev. Web Dev. Web Dev. Web Dev. Web Dev. Mobile Dev. QA UX Designer VERTICAL HORIZONTAL Web Dev. MOVE FROM FREELANCER TO ENTREPRENEUR
  37. 37. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.  Test several freelancers to find the best match  Lead and support them continuously  Create comprehensive specs  Use milestones in projects  See them as team members  Build long-term relationships SUCCESS CRITERIA
  38. 38. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. THE COMPLETE IDIOT’S GUIDE TO ELANCE
  39. 39. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. Facebook.com/El ancePhilippines STAY TUNED & ENGAGED
  40. 40. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. GET IN TOUCH
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